513 



Attrtb*C« Rattngt 



Th« tccrt^u raclast «r« %iva In Tabl* 14 which follovt eh* t 

 (ormac «• TabU^^ilb. 



k» b«forc, 31\ cl««t«r* iodictccd chat tb«ir regular brand cac« 



C^-. ' • ■^ 



close CO thair "Iddu-" In tarsa of acreogch; cwo of cha Hith Need and 



Cvo of Che Medlua Need ^i^scer* would appear co prefer a cigarette 



•oaevhat stronger than then^-rcgular brand. Host clusters perceived 



^- cigarette F as beiag stronger flvio cigarette E, which is in line with 



C- c , 



- their nicotine deliveries. There wrfe, however, two exceptions - ^ 



'V/ 

 Cl^^ters 1 and 11; why this should be sp-^s difficult to understand 



becaus^n the first product test these tw^ij^ustara, in company with 



all the o^^rs, found cigarettes C and D stron^ffi^ thaa k and B. 



Satlafactlbn, which was defined as "the extcnC;<p wt4ch a cigarette 

 satisfies yoox de^e to smoke", is another attribute ^i^b slghc be 

 expected to reflect ^ nicotine delivery. Most clusters^ncludinf 1 

 and U, rated F as glvin^^re satisfaction than E; only Cluster 8 

 rated thea in the oppo^ta dff^ection. 



All clusters thought the tes^pcigarettes burned rather faster than 

 Chey would have liked, but the saall Mrceived differences between the 

 two do not fall into any logical patccrn. ^^en smoked by machine there 

 was only a 2Z difference in the number of puffa to a standard butt 

 length - 9.1 puffs for E and 9.3 for F (3) - so trtty genuine difference 

 in burn rate must have been due to the way in which wt, cigarettes were 

 smoked rather than co the physical characteristics of the pigarettes L 



themselves. . ^ 



> 



>4 



■"^ 5 



