518 



■3«- 



tABU U 



CLUSm AVOtACES FOR OVtRAU OPINIOV 





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10 



rr«f«r B 



4.1 



4 3.7 



4<p. 



3.4 

 3.8 

 4.4 

 3.8 



3.9 



4.0 

 3.4 



-2.0 

 -1.4 

 -1.7 

 -1.4 



% 



-1.6 

 -1.4 

 -1.6 



-1.2 



-1.4 

 -0.9 



Pr«f«r F 



3.9 

 3.9 



4.1 

 3.8 



3.1 



/i- 



M 



4.1 

 3.8 



3.9 



3.7 

 3.9 



2.2 

 2.4 



3.0 

 2.7 



2.6 

 2.3 



1. 6^ 



1.9 



2.2 

 2.4 



P. 



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la addition Co aiding tb* in\^Tprccacioo of Cht preference resulti, 



Che index of "t Overall Opinio*" la a -^hcf ul Measure, io ics own righc, 



of Che relacive liking of cluicera fee th*^wo cigarettes. Figure 3 



S 



shows distinct indications of a positlvt relationship between Inner Need 



and t Overall Opinion. The Medium Need cluacars H« rather widely 

 dispersed, but Che High Need and Low Need clusters *^€K fora a fairly 

 compact group well separated froa each other in terss of their relative 



opinions of the two cigarettes. 



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