520 



S, 



tnt« of liX «lu*t«ri. Overall, «xclu41o| tbo«« wte jtxlsH eh« tvo 

 cltaraetaa to b« aquidlttanc fro« ch« "i<i««l" ia ttre&sth 71Z of 

 rctpondanCt ft»ntt*i th« citar«ct« which eaa* clesar to th«lr "Ideal". 

 Thla cmphadietTc^* laportaoct of ch« relatloaship tbowD la Flgur* 4. 





TABLE 17 



(y^ 



PRIFtRXNCE n^^RKS Of CLOSENESS TO "IDEAL STRENCTH" 



Although, on average, cigarette F was perceived at befilB stronger 



than cigarette E it is apparent from Table 14 that siany individ^l 



^- 

 respondents must have had the opposite opinion. Further analysis was 



8W-W2<-01715 



