525 



-45- 



x: 



e«Qtl4tr*< Cb« tcroascr chcr* waa aa ovtr«ll ctadtac/ co prtftr th« 



clg«r«Ct« vftUk was raced Cb« aildcr of ch« cvo, aad Chi* ccodcocy 



loectatad at Ch4l l|9«l of Inner >««d dc<r««««d. Tba raciasa for ovarmll 



opioioo of th<!^2ar«tC«« augscac chac ch« Lov Bead cluatara llkad ch« 



Cvo elgarcccaa ab<^ aqualljr, with a alighc tandency Co favour E, but 



chac Cha High Meed clu*(feri favoured F. Fioally, Che bucc leogch co 



which a cigarecce it aaoCed .aajr glv* toiae iodicatioa of che exceac Co 



which a cigarecce it liked, cbt-#rguaeac being chaC aa objeccionable 



C cigarecce will noc be taoked Co cdSplecioo and che smoker will chua 



ditcard a longer bucc Chan normal. Jd^ing froa che ouaber of respoodencs 



"y C' 



In ea^ cluscer tayiag chac chey had discarded a longer bucc Chan nerval, 



Low Meed $luscert cended on balance Co like £ a^e Cbaa F while High Meed 



cluscart cenoe^co like F nore Chan E. So in a onber of rcapccct Cha 



lea o{ che ti^fovA produce ccac aupporc cha bypoch^Le eooeaming 



che relacioDship bec^^n Inner Meed and preferred nicociM^ellTacy. 

 GENERAL CONCLUSIONS FROH^OJECT WHEAT 



Thit projecc waa iaiciaCkd io order co re-exaaine Che whole queaclaa 

 of nicocine and ica iapoTfaace uj^cerat of contuaer acceptance of . *^ 



cigareccea. The background agaloac^ich ic waa decided Co teek inforaatioa 

 la Chit parcicular area waa che gradual^^raduccioo, over recenc yeara, 

 in boch car and nicocine dcliveriaa of the ntarcccct sold in aaoy 

 differenc councriet, a reduccion which la earcakf^casea hat retulced 



in deliveriet of nicocine well below chote which usi^^^co be contidered 



'.■^ 

 necessary in order co tacitfy che consuaer. Tha astuapflAnt which were 



Bade ac cha tcarc of cha invescigacion were chac cha aicoci^ delivery c 



■use be ac abouC che righc level io order for a cigarecca to be-^dged ** 



'•^ o 



N 



O 



