528 



-A9' 



ch« reipoo4«mc< iaco deaographic croups, or Into groups b«st4 oo cb« 

 Dumbcri or cypM of el|araCt« Out thmj taok«, gav« «vca saalltr ••paratioa 



In cerms of pr«f«|(r#4.°'-cocia« l«v«l than dU elaaslflcatiott Into InaiAr 

 Reed groups, ij^is 'oot ^ssibla Co put praclsa figures to Che preferred 

 aicodne deli.ver7 fin, dif{«r«at-«luscers, buc th« indicacions are th«c 

 cigarettes delivering Wround 1.0 to l.S mg arc better suited to Low Need 

 clusters and cigarettes del^i^criag around l.S to 2.0 ag arc better suited 

 ^ to High Need clusters. The iaajf^. of « cigarette la tcrvs of streogth/ 

 - - nildness is perhaps nore related t'O* Iqner Rccd than is Its actual oicotioc 

 delivery, the lower the Inner Need the^^eatar Che tendencT to prefer 

 • ci^^ette which is considered alld. '^. 



Conaajrn for the possible health risks of s^i^iag Influences coosuaers 

 in th« dlrectiqA of trying low delivery brands. J^l^ concern for health 

 is largely ladepdnifnt of Inner Need, is present la hnW^ smoktts as 

 well as in light staoV^ji, and is spread across all deBogr«^vj.c ^roops. 



However there is cvldenca^f a conflict between concern for health aad 



\ ^ 



the desire for a satHfjring ^^&*rctce, froa which It follows that lov 



tar brands would be auch aora vii^y accepted if their nicotine deliveries 



could be brought within the taaga rehired by groups of consumer. 



Although the Inner Need sco^« any gi9* <'"^y * rather diffuse indication 

 of the level of nicotine which suits aeab«rs'of,a given cluster, it does 



correlate well with other aspects of snoklag bch^v^our such as cigarette 

 consumption and depth of inhalation, and also vith t^.dif f iculty, either 

 anticipated or actually experienced, in giving up sacking^ It is considered _ 

 a Sufficiently isiportant influence for inclusion In further kpvpstigations. r 



At the sase tine auch of the inforaation which was used In assigaOtg o 



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