530 



-50- 



x: 



iimtaaicmM of Inner Head and coocaro for h««lth could. In face, k« 

 retarded aa tvo azaa, cha tecood of which Inf luencea coaauaara to avitch 

 CO brands of lov«f t^r dallyarr (and probably. In the future, to braada 

 vith lover delif^rict of other coostltuentf such aa carbon aonoxida when 

 theae feature In '^t^a|ue tablea*). The aodcl below conalders the aarfcat 

 in terms of these two a^s, and aug^ests the kind of cigarettes which 

 should, checrctically, aatC^ various combinations of loner Need and 

 concern for health. *"•<-, 



'/-> 



'<^- 



y. 



^ 



'c. 



§ 



8 



X 



o 



3 



s 



low tar, low 



oicocinc 

 brands 



■^ 



•^ 



low ta»^^-^ 



Bed i urn ^'/-^ 

 nicotine 



fairly low 

 tar, fairly 

 high nicotine 



^ 





\>{ifiAt wich " 

 Bodrcnxc deliveries 

 of botic car and 

 micotineQ 



9? 

 medC(A.tat 



high W^ottM 



-v 



o. 



<^/> 



'^ 



^o. 



o 



^ 



high delivery 

 brands, both 

 plain and 

 r.T. 



increasdk; ik^jer need 



o, 



^, 



Three of the cigarette types shown in the model af^ not currently aveilable, 



'A-^ 



certainly in the U.K. market, but are technically feaii]blc. In the top 



v^. 



right-hand corner of the nodcl cigarettes described aa "fairly low tar, ' a 



fairly high nicotine" are intended for consumers who combine a^osiderablc ' C 

 <legree of concern for health with a high Inner Uecd. Producta in t^is S 



M 



