tior. 20. 1923 



The Olinab Agricnlbml Aaaodatiaii Reeord 



l^f*S 



') Qualify Plus Co-operation; That's :;. ;- 

 ;; ;/ : ^ What Turned the Trick at Quincy 



"The present rate of milk consumption is fully 25 per cent 

 fpKsAeT than it was a year ago" — so reads the annual report of 

 the Quincy, lU. Board of Health of April 1, 1923. 



In an adjoining paragraph we read : ' ' The development of 

 the Quincy Cooperative Milk Producers Association by upwards 

 of 75 of the former raw milk producers and its increasingly 

 successful operation as a milk pasteurizing plant during the 

 past eight months, has not only greatly reduced the number of 

 raw milk distributors but has materially aided in raising the 

 general standard of purity of milk throughout the city." 



To find the "whys and wherefores" of such statements as the 

 above, we visited the city of Quincy early in October to get this 

 story of "quality" through co-operative marketing, tor such it 

 seemed to be. 



butter, and the chocolated drink, 

 "400." Only sweet cream is pur- 

 chased for the manufacture of 

 butter. The high quality of that 

 product is attested by the fact 

 that It commands a premium of 

 from three to five centa per 

 pound over the market price of 

 butter in Quincy. And still they 

 cannot secure enough cream to 

 supply the demand for quality 

 butter. 



Business Has Grown 

 The growth- in sales of the 



We found the home of the 

 Quincy Co-operative Milk Pro- 

 ducers Association on east Broad- 

 way. The building was a large 

 battery shop when taken over by 

 the farmers' company. Some 

 changes and the addition of up- 

 to-date dairy equipment fitted the 

 structure into a first class milk 

 plant. , 



J. A. Connery, manager, and 

 E. L. Selhaver, superintendent, 

 showed us through the building. 



Home of the "Co-op" 



The business ofllce and retail 

 room of the "co-op" are located 

 In the front of the plant. Direct- 

 ly behind the retail room is the 

 refrigeration room, where all the 

 milk and other products are kept 

 cool before going out to custom- 

 ers. 



Patrons unload their milk on 

 the receiving platform in the rear 

 of the plant, where it is weighed, 

 samples are taken, and the test- 

 ing is done. From the receiving 

 rat, most of the milk is pumped 

 through a filter up into the pas- 

 teurizer which is on a platform 

 raised about ten feet from the 

 floor. Correct pasteurization tem- 

 perature is assured by a recording 

 thermometer, which records in 

 red ink on a chart both the 

 temperatures and time of hold- 

 ing. 



After pasteurization, the milk 

 flows by gravity over a brine 

 cooler before being bottled on the 

 rotary bottling machine. 

 Everything Clean 



A cream separator, cottage 

 cheese vats and churn comprise 

 the major portion ot the remain- 

 der of the equipment. We noticed 

 that the plant was well-screened 

 and that the floor, walls, and all 

 equipment seemed scrupulously 

 clean. Even the basement, which 

 contains the ice machine and pro- 

 vides room for storage, was well 

 swept. 



In remarking eoneemlDg this 

 tact, Mr. Selhaver said: "We al- 

 ways try to keep everything look- 

 ing clean and in such condition 

 that we are never ashamed to 

 show our enstomera or other visi- 

 tors through our plant. Since 

 our opening day, when we had 

 'apen house' to the people ot 

 Qnlncy, we have aimed to be al- 

 ways ready tor Inspection." 



Mr. Selhaver and Mr. Conner; 

 gave us some facts concerning the 

 organization. 



How It Wm Organiaad 



Plans were started toward the 

 formation ot the association in 

 1921 through the Adams County 

 Farm Bureau. Advisory aid was 

 given by the Dairy Marketing De- 

 partment ot the I. A. A. The 

 plant was capitalised at $S0,000. 

 After the stock sale and other 

 preliminary arrangements, the 

 company opened tor basiness on 

 May 30th, I92t. 



"Open House" to the people ot 

 Quincy featured the opening ot 

 the new plant. Over 1500 gal- 

 lons ot milk was given away dnr- 



QUINCVS QUALITY DAIRY PLANT 



THIS Is the home of the Quiney Cooperative Milk Producers' Aaao- 

 clatlon, an organization formed through the efforts of the Adami 

 County Farm Bureau and the illinels Agricultural Association. The 

 compan/ "has materially aided in raising the general standard of 

 purity of milk throughout the city," says the Quincy Board of Health. 

 Milk consumption increased fully 25 per cent in the city since the "co- 

 op" opened for business, states the Board, 



ing the day. Two movie films 

 from the National Dairy Council 

 were shown. Everything possible 

 was done toward Interesting folks 

 in quality milk and other dairy 

 products. 

 Milk In Schoob and Factories 



"We have introduced milk Into 

 the schools and factories," stated 

 Mr. Connery. "Each noon we take 

 cases around to thirteen factories 

 to supply the employes for their 

 noon lunch, one factory alone 

 taking from 7 to 14 cases each 

 day. Last year 'co-op*^ milk was 

 used in several schools ot Quincy 

 and the demand has increased 

 materially this year. We cannot 

 get enough milk to supply the de- 

 mand." 



Further Insight into the "sup- 

 ply and demand" problem dis- 

 closed the tact that whereas 

 farmers near Qutncy seemed to 

 produce more milk than the city 

 could consume before the coming 

 of the "co-op," now the producers 

 cannot keep up with the con- 

 sumption. The association is re- 

 ceiving milk trucked in from 30 

 to 40 miles away from Quincy. 

 Pays $2JS0 per Hundred 



At no time has the company 

 paid less than 12.40 per hundred 

 for 3.S milk we learned. When 

 we made our visit, )2.S0 was 

 being paid, with five cents added 

 or deducted for each point above 

 or below 3.5 milk. 



One remarkable fact Is that 

 milk in Quincy retails for only 

 10 cents per quart, which is said 

 to be the lowest priee tor any 

 dty in the country ot the sise. 

 "Creamy Prodnets" 



The association is now operat- 

 ing eight retail and three whole- 

 sale milk routes. The wagons, 

 drawn by gray horses, display 

 the "Creamy Products" brand 

 with "The Taste That jWins" as 

 the slogan. 



Besides selling milk, the Quin- 

 cy co-operative handles enltarc 

 buttermilk, cottage cheese, cream. 



■}: 



Quincy Co-operative Milk Pro- 

 ducers Association is shown In a 

 comparison ot the first year's 

 business with the second. For 

 the first seven months that the 

 company operated — June through 

 December, 1922, the average 

 monthly sales were $11,979.87. 

 For the next eight months, from 

 January through August, 1923, 

 sales averaged 115,007.38, an in- 

 crease of 13,027.51 per month. 



ProdncOTS Get 81 Per Cent 

 July and August business state- 

 ments of the association show 

 that members of the company 

 were paid approximately 61 per 

 cent of the consumer's dollar. 



In July, the total sales were 

 115,194.99 and the amount paid 

 patrons was $9,323.03. In Aug- 

 ust, out of sales totalling $15,- 

 4,91.84, patrons received $9,- 

 307.93. Deductions included sales 

 expense, operating expense, de- 

 preciation, dividend reserve, and 

 general reserve fund. 



Six Per Cent Divided 



At the close of its first year's 

 business, six per cent dividend 

 was paid to stockholders of the 

 association. 



Noting the good volume ot 

 business of the "co-op" as well 

 as the increase in dairy products 

 consumption, we>interviewed other 

 milk dealers in Quincy to find 

 out what had been th^r experi- 

 ence since the co-operative or- 

 ganization had become a factor 

 in the milk market. 



"It has not hurt our business 

 in the least," stated George 

 Durst, ot Durst Brothers, who 

 wholesale milk and ice cream. 

 "We have been on the most 

 friendly terms with the 'eo-op' at 

 all times and believe that such 

 relations are best between com- 

 petitors." 



Compedtor la Boostar 



When we met E. H. Hodgdon, 

 proprietor ot Hodgdon's dairy, we 

 found an enthusiastic booster tor 



Riadio Programs! ** 



As tke Rw*Td B9tm to »r«as, tkc 

 A-tacTicaB Wmnm Kmrvnm radio serv- 

 ice wma mhc*rt«lm «■ to whofher 

 tmtmr* prograia* waald ke broad- 

 tmmt9* at 8i*l aa TaeadaT or 

 Wcda taday oveaiaira, aa Statloa 

 KVW, rhiease, waa »akla» a 

 chaaffc- la Its achedalo. 



Ob Not. eo <or 31>. at SMI V, at, 

 C R. Hat^hlaica. aecretarr of Ike 

 Natlaaal 'Traaaportatloa laatltatc 

 will apeak oa tke aubjert. "The 

 Traas^>rtatioa Kaot.** followed by 

 K. C. ■■olloek, direetor of the Na- 

 tlaaal Live stoek aad Meat Board, 

 OB "T'ke .NatloB'a Foad Sapply." 



For Not. 27 (or K>. at the ror- 

 ■lar hoar, Waltoa Peteet. direetor 

 of aiarketlBa tor the A. F. B, F., 

 will diaraak "Co-operative Market- 

 lax of Wheat." He will he fol- 

 lowed hr n. O. Thompooa of Hoaie- 

 •tead FIlBBh lac, who wlH apeak 

 •B ,aaaae phaae of turm mOTle 

 work. 



Da yoa taae la aa the FVirai 

 ■reaa pMcraBiar u vea do, 



write the Rceord ahoat M aad teU 



aa how raa Ukc theak 



the produ^rs' association instead 

 of a disgrilntled competitor, vhich 

 one so often finds. 



"I really don't know how to 

 express my gratitude to the 'co- 

 op' for the way It has helped 

 me," declatred Mr. Hodgdon. "I'll 

 admit that when it started up I, 

 thought it was going to hurt my 

 business. Instead, my business 

 has increased my milk trade at 

 least 35 per cent. 



"I was the first dealer to pas- 

 teurize milk in Quincy," be con- 

 tinued, "but somehow people 

 didn't know what it was and 

 seemed prejudiced against it. 

 Along came the 'co-op' and gave 

 pasteurized milk a lot of adver- 

 tising wUich helped me greatly. 



Qnality Did It 



"And When they stressed qual- 

 ity and Sold milk that wouldn't 

 sour over night, all other dealers 

 in the city commenced to take 

 better care of their milk, to ice 

 it, and the result has been a 

 higher quality of milk throughout 

 -the city with the resultant in- 

 creased consumption." 



A short history ot the milk 

 situation in Quincy was related 

 to us by Dr. J. W. H. Pollard, 

 Public Health Ofllcer ot the city. 



Health Ofllcer's Statement 

 "We have never had a city 

 ordinancA requiring pasteurization 

 ot milk," said Dr. Pollard. "Most 

 of the milk sold up to the Jorma- 

 tlon of the co-operative organiza- 

 tion was raw milk. It was not 

 satistactery. 



"During 1921 we had 55 milk 

 dealers Who were charged with 

 selling Unsanitary milk. I made 

 a visit to several grocery stores 

 and fouad that people were buy- 

 ing hundreds of cases of 'canned' 

 milk. 'They were afraid of our 

 raw milk supply. Thus yon can 

 see why the Health Department 

 backed the establishment of the 

 co-operative association to better 

 Quiney's retail milk snpply. And 

 the result is stated in onr last 

 anntial report." /' 



Ninety Meafbeft 



There are about SO members 

 under contract in "the Quincy Co- 

 operative Milk Producers Asso- 

 ciation at this time, according to 

 Mr. Cannery, manager of the 

 company. John B. Peters is pres- 

 ident; Joe Bockhold, vice presi- 

 dent; Albert Hecke, secretary; 

 and Wilbur Coe, treasurer. These 

 men with Anton Boeblng, Hugh 

 Reeder, William Boge, George 

 Wissman and John Hemme, con- 

 stitute the Board ot Directors. 



He's From Bfiaaoari, Too 

 Let C. M. Gray, who lives over 

 the river near Palmyra. Mo., ex- 

 press tke sentiment of patrons ot 

 the Qnltiey "co-op:" "The Quincy 

 eo-oper*tlve milk plant has been 



DELEGATES CHOSEN 

 FROM ILLINOIS FOR 

 A.F.B.F. MEETING 



Five WiR Serve As Voting, Di- 

 rectors From Illinois; 

 Dates Dec. 10-14 



S. H. Thompson. Quincy, 

 president of the I. A. A.; 

 Henrj- McGough, Maple Parkj 



C. R. Pinley, Hoopeston; Curt 

 Anderson, Xenia; and D. J. 

 Holterman, Sadonis were elect- 

 ed as members of the House 

 of Directors of the American 

 Farm Bureau annual meeting 

 by the executive committee at 

 their monthly session, Novem-' 

 ber 9. 



Earl C. Smith. Detroit, was 

 elected first alternate and Frank 



D. Barton. Cornell, second al- 

 ternate. All of the directors 

 were chosen from the executive 

 committee. - , 



Meretinx in December. 



The A. F. B. F. annual meet- 

 ing will be held in Chicago, De- 

 cember 10-14. 



According to the constitution 

 of the American Farm Bureau 

 Federation, each state is entitled 

 to one voting director and one 

 additional director for each 

 20,000 paid up members or ma- 

 jor portion thereof. The paid 

 up members are counted from 

 December 1 to December 1. 



OUiers as Delegates. 



The remaining members of the 

 I. A. A. governing committee will 

 attend the A. F. B. F. annual 

 meeting as members ot the 

 Bouse of Delegates where they 

 will have all the privileges ot 

 directors except the right to 

 vote. 



E^ch state is allowed one dele- 

 gate for every 10,000 paid np 

 mem bets. 



Wa/ifon Gives Aid 

 To Cass County In 

 Examining Records 



John C. Watson, SUtlstlcian 

 for the I. A. A., was called to 

 Cass County by the farm bu- 

 reau n^cently to examine county 

 records and to make a report 

 showing how the taxpayers' money 

 is being expended in malBtalning 

 the county offices. 



The township plan of govern- 

 ment for Cass county waa up to 

 the people for vote In the No- 

 vember 6 election and farmers 

 and most of the people In towns 

 outside of Beardstoi^^n were for 

 its adoption, as they believed 

 that t| would make fairer rep- 

 resentation for the Board of Su- 

 pervisors and would help to 

 make more economical coun^ 

 government. 



Mr. Watson's finding eon- 

 firmed previous showings of ex- 

 travagance in county expendi- 

 tures and the existence of a much 

 larger floating debt than was 

 generally known. His report 

 waa given much publicity and in 

 the election the township plan 

 carried five to one. 



a help in makiqg better market 

 tor us. We have received quite 

 an advance in price tor our milk 

 — peiliaps aa asnch as 15 per 

 cent. 



"Tke feeling ii very favorable 

 indeed tor co-operative milk mar- 

 keting among pirodncers aromnd 

 here." 



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