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The niinoU Agricultural A«toci«tion Record 



December 20, 1924 



I.A.A. POULTRY HEADS 

 UY DOWN PRINCIPLES 

 OF CO-OP MARKETING 



Outline Plan* Upon Which 



They Believe Combined 



Selling Will Work 



After B long and careful study 

 tbe I. A. A. poultry and egK 

 marketing department has de- 

 cided tO( give assistance on two 

 plans for marketing poultry and 

 poultry products. 



Follonring a six-months" in- 

 vestigation of co-operative mar- 

 keting methods practiced in other 

 states, F. A. Gougler. I. A. A. 

 poultry ;representative. has con- 

 ferred Vith the advisory com- 

 mittee of the poultry department 

 in outlining the best possible 

 means of promoting and improv- 

 ing marketing metho<l« (n Illi- 

 nois. The members of the poul- 

 try committee are C. E. Bam- 

 borougb, Polo, chairman; Lyle 

 Funk, Bloomington. and Frank 

 Barrett, farm adviser, Litchfield. 



Thei_two plans designed by the 

 committpe, in co-operation with 

 the transportation, organization, 

 accounting and legal departments 

 of the }. A. A., are explained as 

 followci 



;Fir»t, where there is only local 

 demand! for assistance along this 

 line. I. A. A. olBcials will gladly 

 look into the needs to consider 

 the advlsibility of undertaking 

 the project. 



CondUions favorable to meet- 

 ing a l()cal situation require that 

 a largei number of farmers are 

 eager f«r assistance in marketing 

 their poultry products, and that 

 these products can be handled 

 through another co-operative al- 

 ready oiperating successfully, such 

 as a treamery or milk plant, 

 cheese factory or a general farm 

 store. By making this kind of a 

 combination it will be possible 

 to handle poultry and eggs with 

 the least overhead expenses. ■ 



Baslness Can Be Kstimated 



For example, under our Illi- 

 nois conditions, If a co-operative 

 o' 'his type is organized with one 

 Hundred members, the amount 

 of these products that will be 

 handled yearly can be fairly well 

 estimated. 



On an average, our farms 

 maintain approximately 125 hens 

 and seU four dozen eggs per hen. 

 Thus 500 dozen eggs will be sold 

 per faffm or about 16 cases an- 

 . niiivlly. -K hundred farmers then 

 will sell around 1,600 cases, 

 which Is four car loads per year. 

 On the average our farmers sell 

 about $0 chickens per farm every 

 year. The one hundred farmers 

 may be expected to market 

 through their association approx- 

 imately 5,000 head of chickens 

 per year which, is about 500 

 more than a car load. 



The second form of organiza- 

 tion is one of 1,000 members or 

 mor« and may cover an entire 

 county or more. It contemplates 

 moving these products in car 

 load lots from a central receiving 

 point to terminal markets. Fig- 

 uring on the same basis of farm 

 sales as above such an organiza- 

 tion will handle around forty car 

 loads of eggs and fifteen to twen- 

 ty cars of live poultry annually. 



Involves Capital and Study 



In order to set up such an or- 

 ganlTatlon considerable capital 

 will be involved and conditions 

 must he very favorable before 

 the I. A. A. poultry marketing 

 department will O. K. such an 

 undertaking, according to Mr. 

 Gougler, who said: 



"We have had requests to go 

 into counties to advise on such a 

 projec^ and after looking the sit 

 uatlon over have been asked if 

 it was advisable to undertake the 

 project. Let me emphasize that 

 it will take more than a mere 

 visit to a county before we can 

 determine when the time is fav- 

 orable for such an undertaking. 

 In order that Illinois farmers 

 may understand what informa- 

 tion we need to know before we 

 can advise intelligently the fol- 

 lowing information must first be 

 determined for the local com- 

 munity:" 



1. Can 1,000 members be se- 

 cured within an area of an aver- 

 age sized bounty? 



2. What' will be the volume 

 and quality of product handled 

 for these 1.000 farmers? 



3. What are the present mar- 

 keting facilities? 



4. Are the farmers demanding 



Make Reservations 



For Annual Meeting 



Reservation! for hotel rooms and 

 bsjiquet tickets foi- the annual meet- 

 in| of the I. A. A. at tbe University 

 of Illinois, Urbana, Jan. 15 and 16, 

 should be made directly through the 

 committee on reservations, Champaign 

 County Farm Bureau. C. C. Bums, 

 farm adviser. Champaign. 



co-op poultry and egg marketing? 



5. If 1,000 members are se- 

 cured what win be the co-opera- 

 tive spirit among them? 



6. What are the transporta- 

 tion facilities within the county 

 and to terminal markets? 



7. What local factors may pre- 

 vail that will influence the mar- 

 keting of these commodities, such 

 as an unusual local demand, 

 found near coal mines, near large 

 cities, heavy demand from hatch- 

 eries, etc? 



8. What co-operation may be 

 expectM^ frwii.Jocal iB&Ututlsns? 



"Considerable responsibility Is 

 involved when such a project as 

 we have outljiKd is undertaken," 

 states Mt.'^jougler. "No effort 

 or tinse sbould be spared in ac- 

 quiring all the facts needed to 

 answer the question 'Are we 

 ready to organize?' Our poultry 

 and egg marketing department 

 stands ready to assist in making 

 the initial study with any local 

 or county groups which are look- 

 ing toward marketing their poul- 

 try products along these lines." 

 naniborongfa Broadcasts Plan 



The aboVe poultry marketing 

 department study was the basis 

 of Mr. Bamborough's radio talk 

 over KYW, Dec. 16. He out- 

 lined the marketing plans as re- 

 produced above. 



"For years we have been pro- 

 ducing and marketing our prod- 

 ucts in a disorderly, haphazard, 

 unbusinesslike manner without 

 much regard for efficient produc- 

 tion and distribution of a quality 

 product," was one of his opening 

 remarks and another was "We 

 are learning from big business 

 the value of working together in 

 commodity groups, co-ordinating 

 with other groups, and all In 

 turn affiliating into a larger and 

 more efficient group in the pro- 

 duction and distribution of our 

 agricultural commodities. This 

 is co-operation, a term that has 

 never been fully understood nor 

 appreciated by American farm- 

 ers." 



Listen In! 



1. A. A. Farm Program 



Froin Station WCK, ^St. liouis 



Stix, Baer & Fuller 

 Time: Wednesday evenings, 



7:40-8:00 

 (This program Is arranged par- 

 ticularly for the benefit of south- 

 ern Illinois farm bureau mem- 

 bers who have had- difficulty in 

 hearing the Chicago stations. 

 Letters and suggestions would be 

 appreciated. Address the 1. A. A. 

 department of information.) 



Dec. 26 — "Growing Clover O n 

 Southern Illinois Soils." by Fred 

 Oexner. Waterloo. 111.. Monroe coun- 

 ty farm adviser. 



Farm talk hy Ti. \V Tillman. Belle- 

 ville. 111.. St. Clair county farm ad- 

 viser. 



Jan. 2 — "The Limestone Producer's 

 Side of the Farmer's Fertiliser Prob- 

 lem." by E. J. Krause. St. Louis, vice- 

 president of Columbia Quarry Com- 

 pany. 



DID THE JUG DO IT? 



Montgomery county's champion corn kuskers. Left to right: Lee Hall, 

 4th; Earl ISiehaus, 3rd; Henry yiehaus, father of Early 1st; Earl Denney, 

 5th ; Pearl Mansfield, 2nd. The ^iehauses and Earl Denney belong to the 

 Montgomery County Farm Bureau. Farm Adviser Snyder says their husking 

 contests aroused more enthusiasm, than a first class horse rmce or ball gante. 



The following is an extract 

 from a letter to Geo. A. Fox, I. 

 A. A. executive secretary, writ- 

 ten by Mary E. Aleshire. Art Ex- 

 tension Committee, Illinois Prod- 

 ucts Exposition: 



Your display mt the llUnoi* Prod- 

 ucts Exposition was ono of fourteen 

 ' exhibits selected hy tbe art depart- 

 ment as altogether suitable for such 

 an Exposition. 



The exhibits in this list were se- 

 lected from the following standpoints: 

 artistry, education and accuracy of 

 the thing to be represented. 



Few of the exhibits gave a really 

 artistic appearance, still fewer were 

 of real educational merit and 'very 

 few did tell their own story. Most of 

 them, unfortunately, were a conglom- 

 erate mass of things accumulated in 

 the community represented, but in no 

 way telling the story to the casual 

 onlooker. 



director dairy marketing:. "The Farm 

 Bureau's Milky Way." 



Jan. 6. 8:10 p. m. — I* J. Quasey. di- 

 rector transportation. "What the 

 Farm Bureau Has Done and Is Doing 

 to Solve the Farmers' Transporta- 

 tion Problems." 



Jan. 7, 12:30 p. m.- — A. B. Leeper. 

 director fruit and ve§:etable market- 

 ing, "Th«-More-Dollars-on-the-Tree 

 and Less-C08t-at-the-Greek8 Activ- 

 ity of the Farm Bureau." 



Jan. 8, 12:30 p.m. — M. H. Petersen, 

 in charge T. B. eradication, "Clean 

 Hearts and Herds." 



Jan. 9. 12:30 p. m. — Donald Kirk- 

 patrick, I. A. A. legal counsel. "Hand- 

 ting the Farmer's Legal Problems." 



Jan. 9, 8:10 p. m. — George R. Wick- 

 er, director of co-operative account- 

 ing, "The Twentieth Century Co- 

 operative." 



Jan. 12, 12:30 p. m. — Wm. E. Hedg- 

 cock. live stock marketing. "Short- 

 ening the Hoof-to-Frylng-Pan Train 

 Via the Farm Bureau." 



Jan. 13, 12:30 p. m. — H. C. Butcher, 

 director of Information. "The Farm- 

 er and His LocaP' Newspaper." 



Jan. 13, 8:10 p. m. — G. E. Metzger. 

 director organization, , "Farm Bu- 

 reaultis." 



Dec. 23. from KYW. RtSO p. m.^ 



"What Farm Bureaus Are Doing In 

 III., toy H. C. Butcher, 1. A. A. infor- 

 mation department. 



Jan. 9 — "Who's Doing the Chores?" 

 by W. H. Moody. I. A. A. exe,cutive 

 committeeman. Port Byron. 



I.A.A. Men Lined Up On 

 WLS Radio Short Coarse 



President Sam Thompson on 

 Dec. 19 started the series of farm 

 bureau radio talks to be broad- 

 cast from station WLS, with his 

 "Bird's Eye View of the I. A. A." 

 But there are 15 more of these 

 farm bureau talks to come before 

 the last one on Jan. 1 3. Here 

 is the schedule: 



Dec. 23. 8:10 p. m. — C. B. Watson, 

 vice president. "The Farm Bureau as 

 a Vital Cog in the Nation's Mechan- 

 ism." 



Dec. 26, 8:10 p. m. — R. A. Cowles. 

 treasurer. "The Farm Bureau's Major 

 Project." 



Dec. 30. 8:10 p. m. — Geo. A. Fox. 

 executive secretary. "What the Farm 

 Bureau Member Gets For His Mon- 

 ey." 



Jan. 2. 12:10 p. m. — J. R Bent, di- 

 rector phosphate-limestone. "Help- 

 ing Agriculture to Permanency." 



Jan. 2. 8:10 p. m.— J. C. Watson, 

 taxation and statistics. "Saving Mon- 

 ey for ,Illinoi8 Farmers." 



Jan. 5, 12:30 p. m. — A. D. Lynch. 



Editors In WCK Mtmopoly 



Faroi paper editors had a 

 monopoly on the weekly I. A. A. 

 farm radio program from WCK. 

 Dec. 10, when G. Edwin Popkess, 

 editor of the Dairyman's Journal 

 talked on "Advertising on the 

 Farm" and Paul Potter, assistant 

 editor of the Orange Judd Illi- 

 nois Farmer, told "What the 

 Illinois Grange is Doing at Belle- 

 ville This Week." 



Rocic Island Gets lowan 



Warren K. Allen, Is the new 

 farm adviser in Rock Island 

 county, succeeding O. E. Acker- 

 son, who recently resigned to 

 enter the life insurance business. 

 Allen's ability to serre the 

 members of the Rock Island 

 County Farm Bureau has been 

 acquired by experience in school 

 teaching and five year's experi- 

 ence as county agent in Keokuk 

 county, Iowa. 



Co-op Marketing 



Replaces Ox Cart 



"The ox cart was a good 

 method of transportation in its 

 time," said A. B. Leeper, I. A. A. 

 fruit and vegetable marketing 

 director and manager of the 

 Illinois Fruit Growers' Ex- 

 change, in a recent radio talk 

 over WLS. "But in this day 

 of airplanes it is considered out 

 of date. The pony express in its 

 day was considered a wonderful 

 means of communication, but 

 folks, compare it If you will, with 

 the methods of communication 

 used today. When seated in your 

 homes, listening to words con- 

 veyed through the air, you realize 

 the progress made. Those farm- 

 ers who say they are individu- 

 alists and employ the same 

 methods of marketing used in 

 the ox cart and pony express 

 days do not fit In very well with 

 modern co-operative marketing." 



Mary Kopp, Anbum, captured 

 the blue ribbon in the Sangamon 

 county calf show with her 1,075 

 pound steer, which brought 40 

 cents per pound or a gross re- 

 turn of $4 30 in the public auc- 

 tion at tbe National Stock Yards. 

 Forty-one other Sangamon county 

 boys and girls sold their calves 

 in the same sale at an average 

 of 1140.88 per head. 



At the annual meeting, held 

 in Chicago two weeks ago, the 

 National County Agents' Asso- 

 ciation refused to endorse the 

 Grain Marketing Company. 



PROBLEMS ARE NOT 

 POUTICAL: BRADFUTE 



(Continued from page 3) 

 departmental problems, E. H. 

 Cunningham, member of the VM- 

 eral Reserve Board, Washington. 

 D. C, addressed the entire con- 

 vention. 



Reviewing the economic con- 

 ditions of the past year, be said, 

 "The year as a whole will prob- 

 ably show a good improvement 

 in the conditions of the farmer. 

 Final statistics will show that it 

 has been a year of decreased 

 production with an increase in 

 prices that will leave but small 

 advantage in net returns over 

 that of 1923." 



Credit Is Satlsfectory 



He stated that the credit situa- 

 tion in the country at the present 

 time is satlsfacory but w m ixO - 

 against a period of possible spec- 

 ulation and over-extension not 

 justified by the present status 

 of Agriculture. 



"Budgets and Taxation" was 

 the subject discussed by,B. L. 

 Young, Speaker of the House of 

 Representatives, from Boston, 

 Mass., at the banquet Tuesday 

 evening. He drew attention to 

 the wisdom of outlining on the 

 budget plan the expenditures for 

 a year, calculating the probable 

 income and estimating the amount 

 of probable expenditures. 



Hear Mrs. Sewell 



Mrs. Chas. W. Sewell, well 

 known chairman of the Indiana 

 Home and Community committee, 

 was also on the banquet pro- 

 gram. She reminded the dele- 

 gates that the Farm Bureau is a 

 valuable organization, doing man.v 

 things to help the farmers, but 

 also pointed out that as long as 

 the women are not drafted into 

 service to the fullest extent, then 

 Just so long will the Farm Bu- 

 reau fail to make the most of 

 its resources. 



Howard M. Gore, Secretary of 

 Agriculture, scheduled to speak 

 on "Agricultural Progress," was 

 prevented by illoefs from filling 

 the engagement but sebt a letter 

 of greeting. 



The entire third day of the 

 convention was taken up with the 

 election of officers and considera- 

 tion of resolutions, prepared in 

 the several group conferences. 



St Louis Malces Record 



December 5 was the last day 

 of the 49th week of business for 

 the St. Louis Producers during 

 the present year, and a memor 

 able one because of the fact it 

 marked the closing of the largest 

 week's business ever handled by 

 the Association, 375 cars. 



The 375 cars represented 18 

 per cent of the total receipts at 

 the Yards and a larger carlot of 

 business than the four largest 

 old line Arms on the market that 

 week. Illinois led all other states 

 with 164 cars to her credit, while 

 Missouri had 147 and Iowa 43 

 cars, with the truck-in depart- 

 ment and other states totaling 

 21 cars. 



Adams county. III., led all other 

 counties with 20 cars and Monroe 

 county. Mo., a close second with 

 18 cars. Sangamon county, III. 

 was third with 16 cars, Fulton 

 and Macoupin counties tying for 

 fourth place with 15 cars each. 



J. M. Laws, manager of tbe 

 Lewistown Shipping Association, 

 with 10 car loads, led all other 

 organizations in number of cars 

 consigned for tbe week. 



Chicago Hangs Up Record 



The 573 cars handled during 

 the week of December 1st to £tb 

 by tbe Chicago Producers consti- 

 tuted a new record for receipts 

 handled by one commission ag- 

 ency at the Chicago yards. This 

 record superceded the record of 

 552 cars, also made by the Pro- 

 ducers. This record of 573 cars 

 is just 100 cars more than were 

 handled by the next highest com- 

 mission Arm. 



Safety Contest Competition 



First place in the shipping as- 

 sociations' safety contest, spon- 

 sored by both the National Live 

 Stock Producers and the Illinois 

 Agricultural Association, is now 

 held by the North Henderson 

 Shipping Association. This as- 

 sociation, in the 18 loads which 

 have been shipped to the Chicago 

 Producers, has experienced the 

 loss of one crippled hog. Tbe 



Lee County Shipping Association 

 of Amboy is in second place with 

 two crippled sheep and one crip- 

 pled hog. 



The final award will not be 

 made until after the first of the 

 year when the record of associa- 

 tions in Illinois, which are ship- 

 ping to the various Producers 

 agencies are compiled. The win- 

 ner of the Illinois contest will 

 then enter Into competition with 

 the champions of the other states 

 in order to decide who is to gain 

 possession of the 18 inch silver 

 trophy awarded by the National 

 Live Stock Producers Associa- 

 tion. 



News From Indianapolis 



Transportation claims, filed by 

 the transportation and claim de- 

 partment of the Indianapolis Pro- 

 ducers, amounted on Dec. 1 to 

 $15,043.70 of which $6,809.89 

 has been collected and $gS9.5^ 

 has been cancelled. These claims 

 not only reimburse for actual 

 losses but also stimulate the rail- 

 road service, according to G. E. 

 .\yer, director of the transporta- 

 tion and claim department. 



The Indianapolis market re- 

 quires careful watching from a 

 transportation standpoint because 

 of being seired by branch Uiies 

 through Junction points with 

 through trunk lines. It la In- 

 evitable that delays will occur at 

 these connecting line stations if 

 a transportation program is not 

 arranged to promptly move con- 

 signments through junction sta- 

 tions. 



Ewing On Producer Board 



Charles E. Ewing, Decatur, 

 III., was recently elected by the 

 Chicago Live Stock Producers 

 Commission Association, as a 

 member of the governing board 

 of seven directors. His appoint- 

 ment fills the vacancy caused by 

 the resignatioiv of W. S. Hill, 

 South Dakota, who accepted a 

 federal appointment, and gives 

 Illinois stockmen three represent- 

 atives on tbe board. 





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