Page 2 



The niinoM Agricultural AaMxaation Record 



Mey 23, 192S 



I LiLtlNOiS 



CCL.TIJBAL ASSOCIA 



RECORO' 



N 



PabllshMl CTsr/ othtr 8>tordi7 bj th6 nilnela Asrlaaltnral 

 AsBoclatfon. 001 South D*artooro fltrett, ChloMTO, IlIlBOls. Kd- 

 Itad by Department of Information, R. C. Batohar, DIraetsr. 



Entarad as aacond claaa matter Oot. 10, 19S1, at the poet offlea 



at Chloaro, lllinola, under the act of March S, 1179. ▲ooaptmnoa 



for nalirnc at apaclal ratea of poatasa prOTidad tor la Saatlos 



I ^^ 1101, Aet of Oatober I, 1»H. authorlaed Oct. II. Ull. 



The IndlTldoal mamberahip fee of tha nilnola Arrlenltural Aa- 

 aoelation la flre dollara a year. Tha (ea Inolodea parment of 

 tttf aanta (or •apaorlption to tha nitnola Acrlcaltural Aaie- 

 aiatlon 



13th.. 



14th.. 



18th.. 



18th.. 



17th. 



1Sth. 



19th. 



•r 



Poatmaater: In returning an uncalled-for or miaaent oopjr, 

 plakaa Indicate key number on addraaa aa la requlrad by law. 



OFFICERS 

 Prealdent, 8. H. Thompson, Qnincy. 

 : ylce-Prwident, H. B. Goembel, Hooppole. 

 ^'^i^', I Traanirar, R. A. Cowles, Bloomlngton. 

 ' Secretary, Geo. A. Fox, Sycamore. 



RXECUnVE OOMMl'l'l'UK 

 By CongraMlonjU Dtotricta 



William Webb, Route One, Jellet 



Q. F. Tullsek, Roekferd 



C. E. Bamborough, Pole 



4 W. H. Moody, Port Byron 



B. H. Taylor, Rapatee 



A. R. Wright, Varna 



F. O. Barton, Cornell 



R. F. Karr, Iroquois 



. . . . J. L. Whitnand. ChartaMen 



ZOth 1 .: Earl C. Smith, Detroit 



21«t J Samuel Sorrelli, Raymond 



22nd i.l , Stanly Castle, Alton 



23rd .1 i W. L. Cope, Salem 



24th I Curt Anderson, Xenia 



2Mh. 



.R. K. Loom Is, Makanda 



Directors of Departments 

 I. A. A. Office 



General Offlee and Assistant to Secretary, J. H. Kelker; Or- 

 ganization, G. E. Metzger; Information, H. C. Butcher; Trans- 

 portation, L. J. Quasey; Taxation and Statistics, J. C. Watson; 

 Finance, R. A. Cowles; Fruit and Vegetable Marketing, A. B. 

 Leeper; Live Stock Marketing, Wm. E. Hedgcoek; Dairy 

 Marketing, A. D. Lynch; Phosphate-Limestone, J. R. Bent; 

 In charge Poultry and Egg Marketing, F. A. Gougler; special 

 representative on Tuberculosis Eradication, M. H. Petersen; 

 Legal Counsel, Donald KIrkpatrIek; Co-operative Accounting, 

 Geo. R. Wicker. ^_^ 



THE RECORD'S PLATFORM 

 Advance the purpose for which the Farm Bureau was organized, 

 namely, to promote,^ protect and represent the business, economic, 

 social and educational interests of the farmers of Illinois and the 

 nation, and to develop agriculture. 



Five Retuon* 



FIVE reksons why Illinois should have a gas tax in 

 place Of county highway taxes are: 

 1. Reduces property taxes, both city and country. 

 i. Places cost of road» on autos that use them and 

 in proportipn to the amount of travel. 



3. Lets tourists pay their rightful share. 



4. Imprioves farm-to-market roads, not just tnink 

 lines. j 



5. Becatise a gas tax is as popular as any tax could 

 be, and it is easy, simple and inexpensive to collect. 



"Spread Your Butter Thicker" 



WHAT*S in a slogan! 

 Evidently there's a lot of value in a good one. 



"The flavor lasts" is a catchy phrase that helps Wil- 

 liam Wrigley sell his chewing gums to millions of people 

 the world over. The funnj' part of it is that if he lets 

 down telling the world about his gum. by means of this 

 slogan and its brothers, he notices a corresponding de- 

 crease in gnm sales. One week's let-up makes a notice- 

 able difference in the world's gum chewing. The more 

 ads WrigleJ' runs, the more the world smacks its gum. 



Henry Ford resorted to advertising by means of joke 

 books for many j-ears, but with the application of legiti- 

 mate advertising a couple of years ago he sold more 

 Fords last year than ever before in the history of his 

 industry. 



The same is true in varying degree with: "The skin 

 you love to touch"; "Ask the man who owns one;" 

 "Time to re-tire;" "One of the 57;" "When it rains, 

 it pours" and many others. 



Now we have a demonstration of what a slogan will 

 do for farmers. 



The I. A. A., through its dairy marketing department, 

 started the slogan: "Spread your butter thicker." This 

 was given publicity and it spread. Others took it up. 

 As a slogan, it is catchy. It handles well on the tongue. 

 But most of all, it says something. It has helped bring 

 results. We don't say it is responsible for all the de- 

 crease in that price cutting butter surplus, but it at 

 least helped. 



A 



Ldoking Into the Future 



WHAT can Illinois farmers expect, in terms of dol- 

 lars and cents, from co-operative marketing dur- 

 ing the next five years t 



Pew people are in better positioQS to answer this 

 question than the directors of the co-operative marketing 

 departments of this association. 



Here is what Frank A. Gougler, director of poultry 

 and egg marketing, has to say about his line for the 

 future : 



About one-fourth of our Illinois counties annually sell 

 more than one million dozens of eggs per county. Our last 

 census reports that Illinois now sells $37,864,702 worth of 

 poultry and eggs each year. 



The question asked has resolved itself into: Can these 

 commodities be soild more eflSciently co-operatively than the 

 manner in. which they are sold at present? 



Within our own state we have no measuring stick with 

 which to arrive at a satisfactory answer to that question, 

 since up to date we have no functioning co-operative poul- 

 try and egg marketing associations of any importance. We 

 do have, however, figures from nearby states which show 

 that the members of their co-operative marketing associa- 

 tions received from 2 cents to 6 cents per dozen more for 

 their eggs than the average paid tor eggs outside the asso- 

 ciation. 



At first thought 2 cents seems like a small amount but 

 when thought of in terms of larger volumes than a single 

 ^ozen, its importance is more outstanding. Take a million 

 dozen egg county tor example and the extra 2 cents amounts 

 to the neat little sum of $20,000. It ceases to be "pin 

 money." This is nearly enough to pay dues in the local 

 county Farm Bureau and tho^Illinois Agricultural Associa- 

 tion for 1,500 members. It is entirely possible to accom- 

 plish this with eggs alone, to say nothing about QQUitry. 



What about poultry anyway? In a survey conducted in 

 Wayne county, Illinois, 66 per cent of the farmers reported 

 that they take their poultry to market without first fatten- 

 ing them. That is just what the poultry fattener wants 

 for he takes the growthy young birds and milk feeds them 

 and makes from 12 per cent to 60 per cent gains in 10 to 

 14 days. 



If Illinois farmers would market their hogs as they mar- 

 ket their poultry, each fall. Just as the new corn crop is 

 ready to turn into, they would load up all their fine growthy 

 shoats and cart them off to market and let someone else 

 fatten them instead of doing the job themselves. 



The benefit derived from this feeding stunt is from two 

 sources, namely, the gain in weight put on the birds and 

 changing the quality of the flesh from a cheap grade of 

 ftesh to one of higher price. 



Quality in eggs should not be overlooked, particularly 

 in the co-operative marketing of eggs, for those of higher 

 quality bring the most money and co-operatively, eggs will 

 be handled only on the graded basis. 



Here's an illustration as it actually worked out in prac- 

 tice last year through a mid-west co-operative organization. 

 An egg pool, during the first half of May, was made up of: 

 50 per cent extras @ 22 cents per dozen (15 doz.) $3.30 

 40 per cent firsts @ 18 cents per dozen (12 doz. ) 2.16 



10 per cent seconds @ 1 5 cents per dozen ( 3 doz.) .45 



Value per case $5.91 



The average received per case through the pool was 

 $5.91. Non-members received an average price of $5.31 

 per case. On the average, association members received 

 60 cents per case more than non-members. 



Now, bow about those above and those below the aver- 

 age in quality? Here's the way those fared with extra 

 good eggs: 



75 per cent extras © 22 cents per dozen (22 H doz.) $4.95 



20 per cent firsts @ 18 cents per dozen ( 6.6 doz.) 1.00 



5 per cent seconds g) 1 5 cents per dozen ( 1.9 doz.) .28 



$6.23 

 This producer realized 91 cents per case above current 

 receipt prices. But the producer of poor quality tares dif- 

 ferently, as follows: 



10 percent extras @ 22 cents per dozen ( 3dos.) $ .66 

 40 per cent firsts @ 18 cents per dozen (12 doz.) 2.76 



60 per cent seconds © 15 cents per dozen (15 doz.) 2.25 



$5.67 

 This member receives 37 cents per case through the co- 

 operative association less than he would have received had 

 he sold them as current receipts, which merely goes to show 

 that a co-operative institution must be built upon quality 

 if it succeeds. 



Application of these, known results, coupled with fair 

 response from farmers to a sound plan of procedure to 

 establish co-operatives, will undoubtedly make a big, favor- 

 able change in poultry and egg marketing during the next 

 five years. 



Wm. E. Hedgcoek, director of livestock marketing, 

 has this to say : 



The potential possibilities of extending the co-operative 

 livestock marketing field in Illinois are very promising 

 wheij- we bear in mind that during the last three years 

 through the establishing of the Producers Livestock Com- 

 mission associations and other co-operative commission 

 companies, we have been able to market 14 per cent of the 

 Illinois livestock at an advantageous price to the farmers 

 and at a saving of over $110,000 with a possilrility of in- 

 creasing our saving at the ratio we increase the percentage 

 of Illinois livestock marketing. This 14 per cent is a good 

 start toward helping eliminate the radical breaks. 



On the basis of the 1924 refund to the farmers, it 100 

 per cent of the livestock were marketed co-operatively, it 

 would mean an approximate saving of $785,000. 



Through the development of the livestock shipping as- 

 sociations during the past few years, Illinois farmers in 

 1924 marketed approximately 35,000 carloads of livestock 

 at an increased price of 25 cents to $2 per hundred. With 

 a conservative estimate of 50 cents per hundred, this in- 

 crease has meant $2,975,000 more income to Illinois farm- 

 ers. If 50 per cent of the Illinois livestock were marketed 

 through co-operative shipping associations it would be rea- 

 sonable to expect an additional $5,500,000 income for our 

 farmers. 



In discussing the' savings to the livestock producers 

 through co-operative marketing we must take into consid- 

 eration our wool malketing which, at a conservative figure, 

 netted the Illinois farmers not less than $10,000 in 1924. 

 This increased income was based upon the handling of 

 about 25 per cent of the Illinois 1924 wool clip, which at 

 the. above rate would have meant approximately $100,000 

 to Illinois farmers provided all of the 1924 wool bad been 

 marketed through co-operative channels. 



The swine growers, alone, through pooling of serum or- 

 ders in 1925 will save approximately $50,000. You can 

 readily estimate what the savings would be to the farmers 

 if all serum used by the swine growers was purchased 

 through the same channels. 



The above figures indicate a fertile field for those in- 

 terested in the future developments of co-operative mar- 

 keting and we should be able to expect, during the next 

 five-year period, through the co-operation of all farmers, to 

 be marketing 35 per cent of our livestock through the 

 Producers Commission associations, 40 per cent through 

 our co-operative livestock shipping associations, 50 per 

 cent of our wool through the pool system and the purchas- 

 ing of 50 per cent of all serum used by Illinois farmers. 

 When farmers themselves handle as much as 35 per cent 

 of their own stock, it will go a long way toward eliminating 

 wide price fiuctuations. To attain this goal will call for 

 the utmost co-operation and support of all Illinois farmers 

 interested in advancing their own cause. No one else will 

 do it, it's up to Illinois farmers. 



Later we will hear from the other marketing depart- 

 ments — dairy, grain, and fruit and vegetable. 



\ 



"As iti 

 Illinois I 

 suggestii 

 summer, 

 body, yoi 

 the chil( 

 There is 

 morning, 

 lowed b; 

 singing, { 

 ' the cTof 

 ( groups fc 

 letics, gi 

 group lea 

 the crowi 

 some gee 

 game. N 

 the co-op 

 <n this C 

 hoped th 

 ' 1 wm be o 



WIT 



% Durlni 



,1 1. 1924 I 



■<T» shipping 



It 2,521 cai 



' I dianapoli 



". 76.3 per < 



ition bust 

 The h 

 was the 

 elation i 

 cars. T 

 -*j close to 

 ' , istock to 

 ^ i\ The hi 

 j Coles wi 

 , ,' second w 



Us. 



JOHN THINKER AND EPIDERMIS FLINT. (Johaa . Loyai Farm Bureau Member. Ep^enni. I. A(ia iti) Even Epidermis GeU Susi^dous 



•OXHAl THET.A A.'S 

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AUJAV UAST PAUU— 006HTA BE ' 

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NOUO YOORE SHOWIW' SENSE, eP— 

 IP THEM SLiCk: SALESMEN CA«,U OM 

 VOU ASK EM UiHY THE MER&ER 

 PROMOTEBS OlOMT l,ETTHET.A.A 



see THEIR (woePewoEMT 



AuOlTOC'S BEPOBT pee EACH O' 

 ^THE LAST PiYE YEACS BERSBE 

 THEV MEB<3ED> TMAi-r'S . 

 IHAR THE SOPPKESSIN' IS ! 



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