1-: -yPt 



THE I. A. A. RECORD 



Pfin^ Eff^ 



i 



i 



I 



Insurande 



BY L. A. WILLIAMS 



THE Country Life Insurance Com- 

 pany is now a fact. Reservations 

 are in that will consume the entire 

 allotment of the first participating 

 ordinary life policy. Just as rapidly 

 as the applications can be taken and the 

 information obtained from each risk, 

 the policies will be issued and protec- 

 tion for these Illinois Farm Bureau 

 members will beg^in to be effective. 

 Nothing like this has ever been enacted 

 at the inauguration of any life insur- 

 ance company. 



The enthusiasm which the Country 

 Life Insurance Company is meeting 

 with assures a tremendous first year's 

 business, which in turn assures pros- 

 perity for all time, since the fii^gj^^ar 

 is the expense year for any life ins 

 ance company. The work that is don? 

 now in starting a company will never 

 have to be done again, and it only re- 

 mains for each Farm Bureau member 

 to participate in the benefits of this 

 great protection organization, for us 

 to be 100 per cent efficient in our de- 

 partment. 



There will be some applicants who 

 will not be able to get the first policy 

 because they are not desirable risks. 

 They in turn will be fair to the other 

 members and feel that it is only fair 

 that the better risks enjoy the better 

 rates and superior benefits. Where 

 medical examinations are made, it will 

 be because the risk requires further 

 investig^ation. Whenever that investiga- 

 tion is made, the applicant should feel 

 that information will result which is 

 worth much to him as well as to the 

 Insurance Company. If anything is 

 physically wrong with the applicant 

 he would be the one to benefit from such 

 information by attempting to correct 

 the impairment as quickly as possible. 



Life insurance prolongs life because 

 the applicant is constantly advised of 

 his physical fitness. He also is relieved 

 of the great strain and worry which 

 in time of sickness permits him to re- 

 cuperate without worry of what would 

 happen should he pass out of the pic- 

 ture. Life insurance is constantly in- 

 creasing the wealth of our member- 

 ship, leaving funds for adequate rear- 

 ing of children, and more favorable 

 living circumstances. It is a great co- 

 operative move based upon group aver- 

 ages of life expectancy, averages of in- 

 terest earnings, and averages in per- 

 sistency of business. 



Among the younger generation life 

 insurance is welcomed as a definite sav- 

 ings contract, a definite way to guaran- 

 tee an estate, a definite way to pay up 

 an estate, and a definite way of guar- 

 anteeing a competence for a future 



date. We find the advice of the older 

 people always ready, and always 100 

 per cent in favor of the younger people 

 taking out life insurance at an early 

 age, thereby establishing a lower rate, 

 and also precluding the possibility of 

 rejection at a later time when impair- 

 ment may creep in making them un- 

 desirable risks for a life insurance 

 company. Life insurance is an aid to 

 greater stability of the American home. 

 It has become an economic necessity in 

 creating estates, in guaranteeing the 

 necessities of life as well as home com- 

 forts, in providing for the education of 

 children, and in making possible a 

 higher plane of living. 



large funds. Our aim is rather to 

 spread the news of what Country Life 

 is and what it will do. We want every 

 member and his family to know what 

 group bargaining and action will do 

 for each one in protection and savings 

 accounts insurance, lower rates, poli- 

 cies without frills, claims without con- 

 test, highest security, and in general old 

 line life insurance minus unnecessary 

 costs and charges. i , . i 



Life insurance is the recognized in- 

 stitution for carrying out family plans 

 and hopes by means of contract that 

 protects against the unforseen catas- 

 trophe to the income earner and engi- 

 neer of affairs of the family. We hope 

 all Farm Bureau members will watch 

 for and study each policy offer as it is 

 made, and that many will use the op- 

 ^portunity presented that low-price pro- 



;tion may be maintained. By so do- 

 ill^^he superior benefits will constantly 

 an^mncreasingly return to the policy- 

 hold^^to whom they rightfully belong. 

 Economsfcjn managing a life insurance 

 company's affairs is the eternal watch 

 word. Economy coupled with the 

 mutual benefit plan makes for low- 

 cost protection and high efliciency. 



Confidence and co-operation will re- 

 sult in cash savings; this you make 

 possible by sending in the business at 

 a lower cost, saving a large sales ex- 

 pense, ^nd permitting us to exercise 

 econonJy at the Home Office in all plans 

 and overhead. Tell your neighbor about 

 the Country Life Insurance Company 

 and the benefits of Farm Bureau mem- 

 bership. 



Our aim is not to pile up insurance 

 money for the sake of accumulating 



Produce Marketing 



(Continued from page 10) 



During November the Scott County 

 (Winchester, 111.) Produce Marketing 

 Association handled 5,743.89 pounds of 

 butterfat, 15,749 pounds of live poultrj', 

 and 1,119 dozen eggs. The total 

 trading income on the three commodi- 

 ties amounted to $636.05 and the total 

 expenses amounted to $303.02, leaving 

 a surplus of $333.03. Operating costs 

 were as follows for each commodity: 

 Butterfat $143.96 or 2.49c per pound; 

 poultry $149 or Ic per pound; and eggs 

 $10.46 or Ic per dozen. 



A Company for I 

 Insurance Companies 



THE Farmers Mutual Reinsurance Company is a 

 service institution for fire and tornado insurance 

 eompanies^^Its work begins where that of the county 

 or township mutual ends. It provides : 



DIRECT INSURANCE to cover risks such as large 

 residences, buildings, community school buildings 

 and churches which the local company cannot handle 

 with safety; I i 



SPECIFIC REINSURANCE to enable local cbmpanies 

 to spread their larger risks and so prevent heavy as- 

 sessments in case of unusually large losses. 



BLANKET REINSURANCE to assist local companies 

 when they have excessive losses for any year. ' = 



And all on the mutual, AT COST ba$is. 



It Will Pay You to Investigate. I i |/ 



Farmers Mutual Reinsurance Go. 



608 So. Dearborn St., CHICAGO j j j;. 



