I 



THE I. 



RECORD 



iDAIKY 

 MarMiiig 



By ART LYNCH 

 CPREAD your butter thicker. 

 ^ Thia country produces milk enough 



to supply us with all we can consume 

 363 out of the 365 day* of the year. 

 We import net only two days' worth 

 from other countries. 



No time now for overproduction. If 

 we had enougrh for 366 days in the 

 United States we'd have an exportable 

 surplus and ruinous prices on the en- 

 tire production. 



Wise dairymen will not add cows to 

 their herds. They will milk the best 

 bred young cows and make boloney 

 out of the old ones. Such efficiency 

 will help stand a set-back in the indus- 

 try if it must come. 



The smart alecs will buy more cows, 

 increase their herds, get into debt and, 

 if trouble should come because of a 

 national surplus will sure be out of 

 luck. 



• * * 



Orderly marketing of fluid milk can 

 do much to stabilixe the industry. 

 A dairymen's bargaining association 

 helps the individual to sell his milk 

 for what it is worth. Organization is 

 the way to learn the facts, improve 

 quality, stabilize the market, check up 

 on the tests, get paid on time and 

 advertise to sell more. 



Talk it up. 



• • * 



Officials from the 28 produce asso- 

 ciations met recently in Bloomington 

 to compare notes on how to do a bet- 

 ter job of selling cream, poultry and 

 eggs. 



Heard Frank (Barney) Gougler 

 ■peak a piece. He's good. When he 

 ran out of breath, Swaim would carry 



Lee Quasey of the Transportation 

 Department was handling a claim con- 

 cerning a cow hit by a train. The en- 

 gineer said, "I saw the cow come out 

 of the alfalfa. A crash! Then I saw 

 the alfalfa come out of the cow." 



* * • 



Auto suggestion: Why don't cows 



honk their horns? | 



• • • I 



The three "C's" on quality milk — 

 Clean, Cold and Covered. 



l^admis^S 



The daily farm proKrun of the I. A. A. from 

 Ststion WJJD, Mooteheurt (254 meters) is 

 broadcast l>etween 12:30-12:45 p. m. Monday 

 to Friday inclusive. Hear tke daily Ckicaxo 

 livestock marlcet (ram the Producers, and each 

 Friday the weekly market review. Outlook 

 reports, reviews, and talks by I. A. A. staff 

 menbers, officials, and leaders la farm 

 thea(ht are broadcast 4nily. 



I. A. A. Accomplishments 



(Continued from page 6) 



TRANSPORTATION 



THE major activities of the Trans- 

 portation Department during 1928 

 consisted of putting in evidence and 

 actively opposing a proposed advance 

 in livestock rates which would add 

 1750,000 annually to the freight bills 

 of livestock gn'O'wers in Illinois. A re- 

 duction of $70 a carload on peaches 

 shipped from Illinois to points in the 

 southeastern part of the United States, 

 was secured. Twenty-five requests for 

 information and service concerning 

 telephone rates and service were 

 handled. Most of these affected gn^oups 

 rather than single individuals. 



Under light and power service there 



were 26 propositions concerning ease- 

 ments for high tension, communica- 

 tion and pipe lines over farm lands, 

 and 28 complaints having to do with 

 light and power service and rates. In 

 the majority of these cases the inter- 

 ests of whole communities were in- 

 volved. 



There were 1,034 railroad claims 

 collected in the amount of $25,480.73 

 during the first 11 months of 1928. 



More than 86 per cent of the 94 

 County Farm Bureaus in the state 

 were given service. Special traffic 

 service was given the Chicago Pro- 

 ducers' Commission Association, the 

 National Livestock Producers' Associa- 

 tion, the Illinois Fruit Growers' Ex- 

 change, the Illinois Farm Supply Com- 

 pany, and the Illinois Milk Producers' 

 Association. 



Insurance 



By LAWRENCE A. WILLIAMS 



DID you hear the discussion at the 

 Danville meeting? Wasn't it 

 great! Everyone boosting 1000% for 

 Country Life, and all rejoicing in its 

 accomplishment. Naturally we were 

 all pleased. Nothing like it in recent 

 insurance history, and we believe imi- 

 tators will not approach it in the days 

 to come. Ninety-five counties put 

 over that job. Not trained life insur- 

 ance men — ^just Farm Bureau mem- 

 bers, who believed that by working to- 

 gether you could do things and do 

 mighty big things. 



third policies to be announced is still 

 more attractive in their low gross cost. 

 Considering these facts and then go- 

 ing into overhead cost, we find: 



1. No stockholder friends are to be 

 put on pay rolls to eat up profits — no 

 loafers or hangers-on. 



2. Not one dollar is spent for sal- 

 ary that is not earned. 



3. The volume of business done 

 by an established overhead makes for 

 a low overhead second to none in the 

 business under 25 years of age. 



4. No selfish interests of stock 

 control intervene to bleed the com- 

 pany. 



5. Supervision by means of I. A. 

 A.'s established organization is more 

 alert and more interested than that of 

 any mutual life insurance company 

 where the voice of proxies is seldom 

 if ever heard. 



You did more than you dreamed of 

 doing, and it means more in low cost 

 legal reserve protection than you ever 

 thought it meant. 



Here are reasons: 



The two chief contributing factors 

 in the net cost of life insurance are 

 mortality (death rate), and acquisi- 

 tion (cost of getting business). 



There is no argument, in fact it is 

 readily admitted that no other com- 

 pany has ever attempted or succeeded 

 in putting on its books a volume of 

 business such as we have paid for at 

 anything like the low cost involved. 



Let's take a look at this cost. Not 

 one cent is to be paid out in renewal 

 commissions for business that has been 

 sold. Most new companies are obli- 

 gated for a second year renewal cost 

 of 15% and some as high as 25% for 

 all their business. All the companies 

 are obligated by renewal contracts, 

 none under 10% the second year, and 

 from 7%% to 10% for eight more 

 years after that second year. This 

 alone is a savings that in nine years 

 runs into hundreds of thousands of 

 dollars. 



You are already aware of the low 

 first cost which on the second and 



Now, let's take a look at possible 

 mortality. 



We are insuring practically one 

 class of risks, farmers. Farmers are 

 medium risks. We are at the start 

 assured of medium death rate — ^but 

 look again. Competition in life insur- 

 ance brought on what was known and 

 is known as double indemnity. Each 

 company vied with the rest to try to 

 outdo in catch clauses and selling 

 talk. They got into deep water and 

 unsound practices. They added total 

 disability clauses and what was the re- 

 sult! Tremendous losses, lawsuits, 

 contested claims, and companies to- 

 day are facing higher rate problems 

 or the abandonment of double indem- 

 nity and total disability clauses. We 

 wanted our people to be protected, 

 and not fooled. Catch clauses of this 

 kind mean higher death rates and ex- 

 penses which rob the policyholder of 

 his rightful dividend and hence his 

 rightful low net cost. 



It is patent that no company with 

 one man, or stock control, selfish in- 

 terests and axes to grrind, is going to 

 be able to compete with Country Life 

 in its net cost of protection based 

 upon a profit return plan to policy- 



I 



- i- 



!■ 



I 



<J ft 



i. 



w 



! 



