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The Story 



of 

 Agriculture 



and 

 Miss Equality 



/"yrCE upon a tir^e there was 

 ^^ a young country lad named 

 Agriculture. He was an ambi- 

 tious, hard-working young man, 

 trying to succeed in his chosen 

 profession. He was madly in 

 love with a beautiful maiden 

 whose name was Equality. He 

 realized that other suitors for 

 the hand of Equality, however, 

 were favored above him. He 

 felt their superiority. They ap- 

 peared to be smarter, looked 

 more prosperous, and apparent- 

 ly succeeded in acquiring a 

 much larger portion of the 

 i world's goods than he. These 

 1 suitors were Organized Indus- 

 try, Great Mergers, Chain 

 Stores, Big Business, and their 

 brothers. \ 



TT OCCURRED to him that If 

 ■■• he were to win the hand of 

 Equality it must be by overcom- 

 ing his bashfulness, his lack of 

 organization, individualism, and 



COONTmT UPBINSUmANCBCO.. 

 MC So. Daarbera Street, 

 ChteacOt m. 



I would like to have more infor- 

 mation about Country Life's 



Straight Life Policy D 



20-Pay Life Policy Q 



20-Year Endowment Policy Q 



Send me Rates at My Aee. 



MY NAME IS 



other handicaps. So he started 

 to organize and educate himself, 

 to build commodity marketing 

 associations, to practice volume 

 buying to reduce costs of pro- 

 duction, and to protect himself 

 against the countless hazards of 

 his business through mutual in- 

 surance service. 



A ND finally he conceived the 

 •^^^ possibilities and advantages 

 of a strong life insurance com- 

 pany, with great savings made 

 possible b y eliminating un- 

 necessary agency and selling 

 expense, and by doing business 

 in large volume. He put this 

 plan into action and accom- 

 plished his purpose to the ad- 

 miration and respect of those 

 who watched his career. He 

 discovered that his business was 

 the business of his people and 

 that by minding it well he could 

 gain the admiration and respect 

 of Equality. 



-i t. 



OO ONE day the world mar- 

 ^ veled and admired the prog- 

 ress made by this young man in 

 improving himself and his in- 

 dustry. Equality came to him 

 and said : "You are doing great 

 things. You have overcome 

 your handicaps. I felt confident 

 you would succeed when you 

 became fully conscious of your 

 strength and possibilities. I 

 prefer you above all the others." 

 And so they lived happily ever 

 after. 



Country 

 Ittsuiance 

 Co. 



608 So. Dearborn St. 

 CHICAGO 



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VOLUMB MEANS OMATBR OIVIOKNDS 



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