The Story 



of 

 Agriculture 



and 

 Miss Equality 





N 



• ^ 





i 



/^NCE upon a time there was 

 ^^ a young country lad named 

 Agriculture. He was an ambi- 

 tious, hard-working young man, 

 trying to succeed in his chosen 

 ! profession. He was madly in 

 love with a beautiful maiden 

 whose name was Equality. I:[e 

 realized that other suitors for 

 the hand of Equality, however, 

 j were favored above him. ¥ e 

 \ felt their superiority. They a i- 

 ! peared to be smarter, looked 

 more prosperous, afid apparent- 

 ly succeeded in [acquiring a 

 much larger portion of the 

 world's goods than he. -Xhese 

 suitors were Organized Indus- 

 try, Great Mergers, Chain 

 Stores, Big Business, and thejir 

 brothers. 



TT OCCURRED td him that 

 he were to win the hand 

 Equality it must be by overconji 

 ing his bashfulness; his lack (»f 

 organization, individualism, and 



' I 



III.L OIT AND MAIL '1(>1>AY 



COUNTRT UrE INSURANCE CO.. 

 *es So. Dearborn Street, 

 Chlcaso. lU. 



I Wdulil like to huvo mure iiifur- 

 niation about Country I.Tc's 



Stniirht IJfe Piilicjf H 



2i)-I'ay Life Tolicy fl 



2fi-Yc-ar Endowment Policy Q 



Send me Rites at Mjj Age. 



MY NAME IS 



ADDRESS 



rOUNTY 



AGE 



other handicaps. So he started 

 to organize and educate himself, 

 to build commodity marketing 

 associations, to practice volume 

 buying to reduce costs of pro- 

 duction, and to protect himself 

 against the countless hazards of 

 his business through mutual in- 

 surance service. 



A ND finally he conceived the 

 '^ l)o.ssibilities and advantages 

 of a strong life insurance com- 

 ])any, with great savings made 

 po.ssible b y eliminating un- 

 necessary agency and selling 

 expense, and by doing business 

 in large volume. He put this 

 plan into action and accom- 

 plished his purpose to the ad- 

 miration and respect of those 

 who watched his career. He 

 discovered that his business was 

 the business of his people and 

 that by minding it well he could 

 gain the admiration and respect 

 of Equality. 



Country Life 



Insurance 



Co. 



608 So. Dearborn St. 

 CHICAGO 



CO ONE day the world mar- 

 ^ veled and admired the prog- 

 ress made by this young man in 

 improving himself and his in- 

 dustry. Equality came to him 

 and said: "You are doing great 

 things. You have overcome 

 your handicaps. I felt confident 

 you would succeed when you 

 became fully conscious of your 

 strength and possibilities. I 

 prefer you above all the others." 

 And so they lived happily ever 

 after. 



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