4 



THE I. A. A. RECORD 



Page Nine 



■t\^ 





"5i' 



■ i'. 



i'-'i 



.•t ;.«■ v^ 



STATE CHAMPION LIVESTOCK JUDGING TEAM, LASALLE COUNTY 

 Left to right: L. C. Cunningham, county club leader; Ralph Swift, Russell Stockley, 

 Herman Rupp. 



Illinois 4-H Club Winners 



Many Will Compete In National Contest at Coming International, Chicago 



XPIFTY-FOUR teams from 31 counties com- 

 -*- peted in the state judging contest held last 

 month at Urbana. Twenty counties had 22 

 teams entered in the dairy judging contest, 

 and 26 counties had 32 teams in the livestock 

 judging contest. 



The LaSalle county team, coached by L. C. 

 Cunningham, won the livestock contest. Two 

 of its members, Russell Stockley, and Ralph 

 Swift, placed third and fourth respectively. 

 The LaSalle team will represent Illinois in the 

 junior judging contest at the International 

 Livestock Show which opens on November 30. 



The winning team in the dairy contest came 

 from Bureau county. All members were from 

 the Walnut 4-H Club, coached by C. M. Hat- 

 land, vocational teacher. Lloyd Espel, a mem- 

 ber of the team, was high man scoring 545 out 

 of a possible 600. The Bureau county dairy 

 judging team will train for the national dairy 

 judging contest to be held at St. Louis, October 

 12 to 19 during the National Dairy Show. 



Each team receives $50 for expenses to the 

 national contest. 



The first five teams in both divisions with 

 their scores are as follows: 



Dairy 



Bureau county 



Vermilion county.. 



DeKalb county 



Lake county 



...Score 1,481 



...Score 1,468 



...Score 1,388 



...Score 1,382 



JoDaviess county Score 1,363 



Chicago Producers 



Report Good Year 



Increased Percentage of Livestock 



Handled in Face of Decreased 



Receipts 



LaSalle county 



DeKalb county.. 

 Douglas county.. 

 Iroquois county_ 

 Knox county 



Livestock 



..Score 1,759 



Score 1,755 



..Score 1,637 



-Score 1,610 



Score 1,554 



Car Stopped at Roadside 



WHERE AN AUTOMOBILE was 

 standing at the right margin of 

 a road and one who was approaching 

 it in another car saw, or by the ex- 

 ercise of ordinary care and caution 

 could have seen it in time to have 

 turned aside and did not do so but col- 

 lided with it, he was held guilty of 

 negligence. 



THE Chicago Producers' Commission Asso- 

 ciation finished its seventh fiscal year on 

 June 29, 1929, with an increase in the percent- 

 age of all kinds of livestock handled, although 

 there was a 14 per cent decrease in the total 

 number of cars sold at the Chicago market. 

 Part of this decrease was due to an increase of 

 approximately 75 per cent in the number of 

 rail cars shipped direct to the packers. 3"he 

 decrease in the Chicago Producers' total volume 

 was only II per cent as compared with 14 

 per cent for the Chicago market as a whole, 

 while the increases in percentage handled en- 

 abled the Producers' to earn a small profit on 

 the commission business amounting to 

 $10,945.86. 



About 11 per cent of the hogs received at 

 Chicago were shipped direct to the packers 

 during the first six months of 1928. During 

 the first six months of 1929 more than 25 

 per cent were received direct. 



The average day's busines during the past 

 year was more than $200,000, a number of 

 days more than $200,000, and one day over 

 a quarter of a million dollars. Unevenness in 

 daily and seasonal receipts necessitates main- 

 taining a more extensive working force than if 

 most of the days were about average in volume. 

 (Continued on page 10): 



" rMing 



')".■■■:'_ ]■: By Art Lynch n-'r-'.:^ 



ORGANIZED markets sell more dairy 



products per capita than is sold where, 



dairymen are selling as individuals. ... 



* » • 



'TWIN City Milk Producers, the dairymen's 

 A organization on the St. Paul and Minne- 

 apolis markets, has advertised milk all through 

 its 12 years of existence. Result — the consump- 

 tion of fluid milk has doubled and substantial 

 increases have been achieved in the sale of 

 butter, cheese and ice creaiq. , 



, H 'I ■■■ ■■ 



THE organized dairymen at Philadelphia 

 have made it a part of their business to 

 tell consumers about dairy products. Their 

 fluid sales went up 29 per cent over a four 

 year period. Philadelphians eat 23 pounds of 

 butter on the average, according to recent sur- 

 veys. This is about 6 pounds more than the 

 average for the United States. i 



* * * 



i SK Jack Connery of Quincy Milk Producers 

 J->- if advertising pays and he will Bell you, 

 "increased our sales 25%." 



* • • 



ASK Ryland Capron of the dairymen's or- 

 - ganization at Peoria if advertising is a 

 good thing and he will say, "you betcha." 

 Peoria fluid sales increased 6% through adver- 

 tising. « « « 



JULIUS RE,INHARDT of Highland Produc- 

 ers organization says, "our business would 

 be only half as big if we had not told folks 

 about our product." ■ , 



* * *l I 



IT PAYS to advertise. MBk, for which there 

 is no substitute, offers a great field. 



M'l 



[ILK is the health giver, the builder and 



beautifier. Laborers drink a quart 



at a meal — it used to be beer. Women drink 



milk because it keeps them healthy. And 



health is beauty. 



» » » 



FOLKS used to talk about milk by showing 

 the advantages it possesses over other farm 

 products. This was wrong. It isn't done that 

 way now. More milk is constantly being sold 



on its own merits. 



* * * , 



HOW is it done? The dairymen's organ- 

 ization puts in one cent per cwt. into a 

 fund. The dealers match it with one cent. 

 They employ the National Dairy Council to 

 dj the educational work creating a lasting in- 

 terest in milk products in the schools, clubs, 

 organizations and to others thru news material 

 and paid advertising. 



* * * ■ '■ 



WHY not slogans like these: "Milady uses 

 Milk," "Kream Kist Butter," "Reach for 

 an Ice Cream cone," "Drink Buttermilk — not 

 a belch in a boat load." 



Sure Thing — A chip on the shoulder often 

 advertises the existence of more wood higher 



