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Above: A. D. 

 Lynch, Dairy 

 Marketing Di- 

 rector, Illinois 

 Agricultural 

 Association, 

 Right: Organ- 

 ized Producers 

 and Dealers iron 

 out their prob- 

 lems at Bloom- 

 inglon. 



By A. D. Lynch 



MORE than 55% of the fluid milk produced in 

 Illinois is now sold cooperatively. Through 

 collective action organized dairymen are selling their 

 product for what it is worth. They are improving 

 quality, checking up on weights and tjests. They are 

 controlling their surplus through sound sales plans, 

 studying their markets intensively, anjd are advertising 

 their product to their city customers. 



^ Peoria Controls Surplus 



T'N the Peoria district dairymen have just completed their 

 A. third successful year under a straight pooling plan. They 

 found they had not made the desired progress in creating a more 

 even production. After careful study with the cooperation 

 of Peoria milk buyers and the Illinois; Agricultural Associa- 

 tion a plan has been agreed to which adds the "base and sur- 

 plus" idea to the pooling plan. This firogram will give the 

 dairymen who produce milk most in line with the require- 

 ments of the Peoria market more money than those dairy- 

 men who elect to produce a heavy surplus part of the year 

 and very little in the early fall months. 



The Peoria plan will be watched with interest by other 

 Illinois markets because it is the most comprdiensive surplus 

 ■ control plan in operation in the middle west. 1 



Chicago Producers Active 



THE Pure Milk Association, representing dairymen in the 

 Chicago dairy district, while less than one year old, is making 

 ^wonderful progress in cleaning up bad conditions on that market. 

 It has a laboratory field service that checks fat tests and helps 

 members who are having diflSculty in making a high quality 



Eroduct. The Chicago milk supply is still setting the pace for 

 irge cities as to quality. 

 The organization just sold the 1930 basic milk at a slight reduc- 

 tion from 1929 because in the basic period of September, October 

 and November (1929) its membership produced 10% in excess of 

 the needs of the market. Prices are about 20c per cwt. better at 

 Chicago now than in years and the association will no doubt 

 develop, as it grows, a permanent surplus control program. 



State Organization Coming 



FOR several years it has been the program of this department 

 and of organized dairymen in the state to perfect a state 

 organization through which the collective effort of all organized 

 dairymen could be effectively centralized. 



Officers and Directors 

 of the Sanitary Milk 

 Producers, new Coop- 

 erative representing the 

 St. Louis Milk District, 

 are shown in the group 

 below. Check testing is 

 an important service 

 rendered members of the 

 Pure Milk Association 

 at the Chicago market. 



The many inter-market problems 

 coming up daily make the necessity 

 of setting up a state fluid milk or' 

 ganization imperative. Such an 

 organization is at the moment gen' 

 uinely needed to help develop means 

 to sell more effectively some of the 

 present surplus of milk products. 

 These surpluses are clogging mar' 

 kets and depressing prices of fluid 

 milk and butterfat. A long swing 



educational campaign to in- 

 crease the use of milk and 

 milk products both as human 

 and animal foods has now a 

 real opportunity. A lUte or- 

 ganization can handle and ad- 

 minister such a program to the 

 benefit of all the member dairy- 

 men on the organized markeu. 



Uniform Practices 



MORE uniformity in sales plans 

 could be achieved through 

 centralized selling in one state or- 

 ganization. In fact, actual competi- 

 tion between organized markets has 

 been noted, not through viciousness 

 on the part of anyone, but because the 

 the organized dairymen have not yet 

 perfected a state organization to get all 

 team work" possible into the game. 



Selling On Grade 



THE three markets at 

 Champaign, Blooming- 

 ton and Peoria are setting 

 the pace when it comes to 

 paying the members cash 

 quality premiums. At 

 Champaign the Grade A 

 dairy men receive a 

 bonus of 2Jc per cwt. 

 while the Grade C fel- 

 lows are "docked" 2Jc 

 per cwt., the Grade B 

 men receiving the regular 

 pool price set each month 

 by the association. These are 

 the best premiums paid in III- 

 nois. 

 At Peoria the "A" premium is 2Jc 

 in summer and 15c in winter. At 

 Blomington the "A" premiums are about 15c in summer and only 2 or 3c in 

 the winter time. 



Markets Organizing 



DECATUR, Rock Island, Davenport, Moline and St. Louis are each form- 

 ing organizations and will be having something to say at the market 

 place in the near future. They have grown weary of taking what the buy- 

 ers choose to give them and realize a business-like, equitable and positive sales 

 organization will benefit them as individuals and the entire market as well. 



A National Surplus 



PRODUCTION points to the possibility of a national surpliu of butter and 

 other dairy products. Such a condition can be best met by a strong 

 national organization well enough organized to segregate surplus from domestic 

 needs, sell the surplus and spread the loss over all organized dairymen. 



Many enthusiasts in businesses getting their revenue mostly from farmers 

 have advised folks "to go into the dairy business." Thinking dairymen who 

 are studying present day facts know better than to listen to such "bunk." 



The smart dairyman today is selling his poorer cows to the butcher, raiting 

 only the best heifers and vealing the rest, and joining the cooperative in his 

 community to sell his milk collectively. Why? Because it pays. 



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