:t problems 

 e necessity 

 id milk or' 

 Such an 

 Dment gen- 

 'clop means 

 ome of the 

 : products. ' 

 gging mar- 

 :es of fluid 

 long swing ' 



npaign to in- 

 of milk and 

 sth as human 

 Is has now a 

 A lUte or- 

 ndle and ad- 

 ogram to the 

 lember dairy- 

 id markets. 



•actices 



in sales plans * 

 ;ved through 

 me state or- 

 tual competi- 



markets has 

 h viciousness 

 t because the 

 ave not yet 

 on to get all 

 CO the game. 



1 Grade ♦ 



markeu at 

 Blooming- 

 la are setting 

 n it comes to 

 nembers cash 

 :miums. At 



the Grade A 



receive a < , 

 ;5c per cwt. 

 3rade C fel- 

 docked" 2Jc 



e Grade B 

 the regular 



each month 

 n. These are 

 ! paid in 111- 



:mium is 2Jc 

 winter. At 



iy 2 or 3c in 



f 



•e each form- 

 t the market 

 hat the buy- ♦? 

 positive sales 

 rket as well. 



of butter and 

 by a strong 

 rom domestic 

 men. 



from farmers 

 airymen who 

 :h "bunk." 

 tcher, raising 

 erative in his 

 s. 



<l» 



PRODUCE MARKETING 



By Frank Gougler 



ILLINOIS .'producers sell annually more than 80 million dollars 

 worth of produce — poultry, eggs and cream. As these com- 

 modifies are being sold today enormous wastes are entailed. One 

 of the purposes of cooperative effort is to eliminate wherever 

 possible the wastes unavoidable under the present system. What 

 are some of these wastes? 



In the marketing of cream, for example, keen competition between cream- 

 eries for butterfat has resulted in the establishment of cream stations through- 

 out the state far in excess of the actual needs for efficient service to farmers. 

 There are somewhere near 4,000 such stations in Illinois where one-fourth 

 this number could render the same service more efficiently. A given town 

 may have from two to six such stations each handling on the average 25,000 

 lbs. butterfat annually. If the cream furnished these stations were handled 

 through one large cooperative the assembly cost would be reduced from one- 

 third to one-half. Before cooperatives entered the field this assembly cost 

 amounted to from 3 to £ cents per pound fat. Our large cooperatives are 

 now performing this service at a cost as low as 1 ^ cents per pound. 



Higher Prices — Fair Tests 



TEN per cent of the 40,000,000 pounds of butterfat produced in Illinois 

 is now being sold cooperatively. Members of these organizations are 

 receiving from 3 to S cents more per pound butterfat than they would have 

 received selling the old way. In addition to the higher price they are assured 

 of correct weights and tests. The net gain to the member averages from $30 

 to $50 per 1,000 pounds of butterfat. On the total volume sold cooper- 

 atively it amounts to at least $120,000.00 anniuUy. 



Waste in Assembling Cream 



Another needless waste results in the over-lapping of territory of the 

 *^*- different creameries. The efficient method of moving cream from pro- 

 ducer to creamery is to move it to the nearest creamery. This would not 

 only lower transportation costs, but also would contribute to a better quality 

 cream. Under the present competitive station method a large percentage of 

 cream actually moves away from the very door of a nearby creamery to some 

 distant creamery. The resulting waste in quality and transportation costs is 

 inexcusable. Creameries cannot be criticized for this condition. It is a result 

 of the natural development of the creamery industry, but it is a condition 

 which private creameries cannot remedy. The solution to this problem is one 

 that must be solved by farmers alone or jointly between representatives of 

 organized producers and the butter manufacturers. 



An attempt to solve this problem by the latter method is now being made 

 in Illinois. The plan involves thorough organization of the producers in a 

 given territory around a town where one or more creameries may be located. 

 All the cream in this territory will be moved to the nearby creameries, pro- 



vided a satisfactory price can 

 be secured. If thoroughly or- 

 ganized much waste can be elim- 

 inated, not only by the shorter 

 distance to the nearby cream- 

 ery, but also through larger 

 loads of cream that can be 

 trucked to the nearby butter 

 manufacturer. 



Frank 

 unler, Direct- 

 " J, vr of Produce 

 Marketing for the I . A. A. 



Need Premium 

 For Quality 



PRODUCE ASS0CIA1 



• IN OPERATION 



Oaew OMfrANiziHC 



More efficient assembling » - . _ ■ ,-"' y li 



and more efficient deliv- 

 ery of cream is now being given 

 serious consideration by Illinois 

 producers. The next phase of 

 work to be taken up in con- 

 nection with marketing which 

 will eliminate still more waste is 

 that of selling cream on a qual- 

 ity basis. This is very essential 

 if we are to meet the standards 

 that have been established by 

 other states. A marketing sys- 

 tem that will pay a producer 

 just as much for a product of 

 poor quality as another pro- 

 ducer receives for a high qual- 

 ity product should be consigned to the scrap heap and replaced by a better 

 system. Creamerymen admit that they alone cannot bring about this very 

 necessary market improvement. In a limited way this has already been done 

 ac some points where pooled cream is being marketed and it is proving very 

 satisfactory to both producers and creamerymen. 



State Marketing Association 



DURING 1930 cooperative produce marketing should move forward at 

 a much more rapid rate than it has in the past. The purpose of this 

 undertaking is being better understood throughout Illinois. Then too, very 

 recently there has been organized the Illinois Produce Marketing Association 

 with which all the county produce marketing associations will affiliate. 

 The Association will be well financed so that field service can be rendered 

 to local units now marketing. With this additional help it will be po«siblc 

 to strengthen the weaker associations, increase the volume of all of them and 

 develop a worth while quality improvement program. 



1 



When the Illinois Produce Marketing Association was organized at Decatur. Representatives from more than 35 local Cooperatives 

 gathered and unanimously eruiorsed the plan for the state-wide marketing agency. 



