ARKETIMG 



Above: A. D 

 Lynch, Dairy 

 Marketing Di- 

 rector, Illinois 

 Agricultural 

 Asxoc iat I on . 

 Right: Organ- 

 ized Producers 

 and Dealers iron 

 out their prob- 

 lems at Bloom- 

 inclon. 



Officers and Directors 

 of the Sanitary Milk 

 Producers, neio Coop- 

 erative representing the 

 St. Louis Milk District, 

 are shown in the group 

 below. Check testing is 

 an important service '' 

 rendered members of the 

 Pure .Milk Association 

 at the Chicago market. 



J* 



M' 



By A. D. Lynch 



ORE th.in 55% of the fluid milk producled in 



Illinois is now sold cooperatively. Throui;li 

 :olIective action organized dairymen arc selling their 

 iroduct for what it is worth. They are improvin;^ 

 quality, checking up on weights and tests. They are 

 :ontrolling their surplus through sound sales plans, 

 studying their markets intensively, and are advertising 

 ;heir product to their city customers 



Peoria Controls Surplus 



IN the Peoria district dairymen have just completed their 

 third successful year under a straight pooling plan. They 

 ound they had not made the desired progress in- creating a more 

 ;ven production. After careful study with the cooperation 

 :){ Peoria milk buyers and the Illinois Agricultural Associa 

 :ion a plan has been agreed to which adds the "'base and sur 

 tlus" idea to the pooling plan. This progr.im will give the 

 dairymen who produce milk, most in line with the require 

 ncnts ot the Peoria market more money than those dairy 

 Tien who elect to produce a heavy surplus part of the year 

 ind very little in the early fall months. 



The Peoria plan will be w.itchcd with interest by other 



fjlinois markets because it is the most comprehensive surplus 

 ontrol plan in operation in the middle west. [ 



Chicago Producers Active 



THE Pure Milk Associ.ition, representing dairymen in tli.- 

 Chicago dairy district, while less than one ye.ir old, is making 

 ^•ondertul progress in cleaning up bad-conditions on that market. 

 It has a labor.itory field service that checks fat tests and helps 

 Tiembers who are having dirficulty in making a high quality 

 "Toduct. The Chicago milk supply is still setting the p.ice for 

 arge cities as to quality. 



The organization just sold the n)3,o b.isic milk at ,i slight reduc 

 :ion trom lo^g bec.iuse in the basic period ot September, October 

 ind November f 1929) its membership produced 10% in excess of 

 :he needs ot the market. Prices are about 20c per cwt. better at 

 [I^hicago now than in years and the association will no doubt 

 Jevelop, as it grows, a permanent surplus control program. 



State Organization Coming 



FOR several years it has been the program of this department 

 and of organized dairymen in the state to perfect a state 

 organization through which the collective effort of all organized 

 dairymen could he effectively centralized. 





in I lie 



I tllllC 



'A" prcntiunis jrc .»h<iui 



The m.iny inter market problems 

 coming up daily make the necessity 

 of setting up a state fluid milk or- 

 ganization imperative. Such an 

 organization is at the moment gen- 

 uinely needed to help develop means 

 to sell more effectively some of the 

 present surplus of milk products. 

 These surpluses are clogging mar- 

 kets and depressing prices of fluid 

 milk and butterfat. A long swing 



educational campaign to in- 

 crease the use of milk and 

 milk products both as human 

 .ind animal foods has now a 

 real opportunity. A Jtate or- 

 );anization can handle and ad- 

 minister such a program to the 

 benefit of all the member dairy- 

 men on the organized markets. 



Uniform Practices 



MORI: uniformity in sales plans 

 could be achieved through 

 tcntrali/cd selling in one stale or- 

 gani/.ition. In fact, actual competi- 

 ticin between organized markets has 

 been noted, not through viciousness 

 on the part of anyone, but because the 

 the organized dairymen have not yet 

 perfected a state organization to get all 

 "team work" possible into the game. 



Selling On Grade 



three markets at 

 Champaign, Blooming- 

 ton and Peoria arc setting 

 the pace when it comes to 

 paying the members cash 

 quality premiums. At 

 <~hampaign the Grade A 

 dairy men receive a 

 bonus of 2Sc per cwt. 

 while the Cirade C fel- 

 lows are "docked" 2Sc 

 per cwt., the Grade B 

 men receiving the regular 

 pool price set eacli month 

 by the association. These arc 

 the bot premiums paid in 111- 



nnis. 



.\t Peoria the "A" premium is 25c 

 ■ ummer and ■ ISc in winter. Ai 

 Mc in summer and onlv 2 or .U in 



THE 

 Ch; 



Markets Organizing 



Dl ( .\ IL'R, Rock Island, Davenport, Moliiie and St. Louis arc each form- 

 mi; organi/aiitms and will be having something to say at the market 

 pLice in the near future. They have grown weary of taking what the buy- 

 ers tliouse to ijive tlitm and realize a business-like, ct-iuitable and positive sales 

 organi/atinn will beneht them as individuals and the entire market as well. 



A National Surplus 



PRt)I)L'CriO\ points to the possibility of a national surplus of butter and 

 other dairy products. Such a condition can be best met by a strong 

 national organization welt enough organized to segregate surplus from domestic 

 needs, sell the surplus and spread the loss over all organized dairymen. 



.Many enthusiasts in businesses getting their revenue mostly from farmers 

 have advised folks "to go into the dairy business." Thinking dairymen who 

 are studying present day facts know better than to listen to such "bunk." 



The smart dairyman today is selling hi.s poorer cows to the butcher, raising 

 only the best heifers and vealing the rest, and joining the cooperative in his 

 communitv to sell his milk collectively. Why? Because it pays. 



