PRODUCE MARK€TIHG 



t prcihlems 

 e necessity 

 id milk or- 

 Such an 

 jment gen- 

 elop means 

 ome of the 

 products, 

 gging mar- 

 :es of fluid 

 long swing 



upaign to in- 

 of milk and 

 3th as human 

 s has now a 

 A (tate or- 

 ad\e and ad- 

 Dgram to the 

 lember dairy- 

 :J markets. 



■actices 



in sales plans 

 ved through 

 )nc st.ite or- 

 tual competi- 



markets has 

 h viciousness 

 t because the 

 ave not yet 

 on to get all 

 [o the game. 



I Grade 



markets at 



Blooming* 



a arc setting 



n it comes to 



nembers cash 



miums. At 



the Grade A 



receive a 



5c per cwt. 



idc C fcl- 



docked" 25c 



c Grade B 



the regular 



each month 



n. These are 



paid in III- 



:nilum is 25c 

 winter. Ai 

 ■ 2 or H' in 



By Frank Goiigler 



Frank 



C^i'ucU'r. Direct- 



.,, .ir .'/ Produce 



\/<irfc,/(»u- ',r the I A A. 



ILLINOIS 'producers sell annually more than 80 million dollars 

 worth of produce — poultry, eggs and cream. As these com- 

 modities are being sold today enormous wastes are entailed. One 

 of the purposes of cooperative effort is to eliminate wherever 

 possible the wastes unavoidable under the present system. What 

 are some of these wastes? 



In the marketing of cream, for example, keen competition between cream- 

 eries for buttcrfat has resulted in the establishment of cream stations through- 

 out the state far in excess of the actual needs for ctiicicnt service to farmers. 

 There are somewhere near 4,000 such stations in Illinois where onc-fourtli 

 this number could render the same service more efficiently. A given town 

 may have from two to six such stations each handling on the average 2 5,000 

 lbs. buttcrfat annually. If the cream furnished these stations were handled 

 through one large cooperative the assembly cost would be reduced from one- 

 third to one-half. Before cooperatives entered the field this assembly cost 

 amounted to from 3 to 6 cents per pound fat. Our large cooperatives are 

 now performing this service at a cost as low as 1 i i tents per pound. 



Higher Prices — Fair Tests 



TEN per cent of the 40,000,000 pounds of buttcrfat produced in Illinois 

 is now being sold cooperatively. Members of these organizations are 

 receiving from 3 to 5 cents more per pound buttcrfat than they would have 

 received selling the old way. In addition to the higher price they arc assured 

 of correct weights and tests. The net gain to the member averages from $30 

 to $50 per 1,000 pounds of buttcrfat. On the total volume sold cooper- 

 atively it amounts to at least $120,000.00 annually. 



Waste in Assembling Cream 



ANOTHLR needless waste results in the over-lapping of territory of the 

 •*»• different creameries. The etficient method of moving cream from pro- 

 ducer to creamery is to move it to the nearest creamery. This would not 

 only lower transportation costs, but also would contribute to a better quality 

 cream. Under the present competitive station method a large percentage of 

 cream actually moves away from the very door of a nearby creamery to some 

 distant creamery. The resulting waste in quality and transportation costs is 

 inexcusable. Creameries cannot be criticized for this condition. It is a result 

 of the natural development of the creamery industry, but it is a condition 

 which private creameries cannot remedy. The solution to this problem is one 

 that must be solved by farmers alone or jointly between representatives of 

 organized producers and the butter manufacturers. 



An attempt to solve this problem by the latter method is now being made 

 in Illinois. The plan involves thorough organization of the producers in a 

 given territory around a town where one or more creameries may be located. 

 All the cream in this territory will be moved to the nearby creameries, pro- 



vided a satisfactory price can 

 be secured. If thoroughly or- 

 ganized much waste can be elim- 

 inated, not only by the shorter 

 distance to the nearby cream 

 cry, but also through larger 

 loads of cream that can bi 

 trucked to the nearby buuci 

 manufacturer. 



Need Premium 

 For Quality 



MORE elficient assembling 

 and more ctiicicnt deliv- 

 ery of cream is nviw being given 

 serious consideration by Illinois 

 pri«jucers. The next phase ot 

 work to be taken up in con- 

 nection with marketing which 

 v^'ill eliminate still more waste is 

 that of selling cream on a qual- 

 ity basis. This is very essential 

 if »c are to meet the standards 

 that have been established bv 

 other states. A marketing sys- 

 tem that will pay a producer 

 just as much for a product ot 

 poor quality as another pro- 

 ducer receives for a high qual- 

 ity product should be consigned to the s:rap heap and replaced by a better 

 svstem. Creamerymen admit that they ; lone cannot bring about this very 

 necessary market improvement. In a limited way tins has already been done 

 at some points where pooled cream is bcitig marketed and it is proving Tcry 

 satisfactory ti> b-tth producers md creamerymen. 



PRODUCE association; 



# IN OPERATION 

 CHOW ORbANIZINC 



State Marketing Association 



DIRI\( 

 a muc 

 undertaking 

 recently the 

 with whicl 

 The Associa 

 to local un 

 to strcngthe 

 develop a wi 



r 1950 cooperative prodiue tliarkeiing slmuld move forward at 

 it more rapid rate than it hak in the past. The purpose of thit 



is being better understood t|iroughout Illinois. l"hen too, very 

 re has been organized the llljnois Produce .Marketing Association 

 .11 the county produce marketing asstviations will afiliatc. 

 titm will be well financed su that field service *.an be rendered 

 ts now marketing. Vi'ith thit additional help it will be possible 



I the weaker associations, increase the volume ol all of them and 



rth while quality impiovemcot program. 



c each form- 

 [ the market 

 hat the buy- 

 positivc sales 

 rket as well. 



oi butter and 

 by a strong 

 rom domestic 

 men. 



from farmers 

 airymen who 

 :h "bunk." 

 tcher, raising 

 crative in his 



When the Illinois Produce Marketing Association was organized at Decatur. Representatives from more than 35 local Ccperatives 

 gathered and unanimously endorsed the plan for the state-wide marketing agency. 



