THP: I. A. A. RECORD 



2'). 



t* 



First Year Record of 



Country Life Cited 



Manager L. A. Williams Talks to 



First Agents' Conference 

 '•ri'llll riiorJ cM.ibli'-lu'd by the Coun- 

 I trv life Insur.incc Company in 1929 

 so f.ir .IS 1 know is unprcLCttcntoii in the 

 held ot hte insurance," M.in.ii;er L. A. W'll- 

 h.ims told some 41)0 ,ii;ents nnd visitors at 

 their tirst eonferenee held in Sprinijtield on 

 Jan. 29. ■'Wlicn Illi- 

 nois farmers placed 

 on the b(H)ks ot their 

 company a total of 

 $22,.*72,000 of paid- 

 for life insurance in 

 one year at SIO per 

 . ^^^ ^^^ thousand less for the 

 ^■f } ^^^H| than the 

 '^^K «.^^^^H| competitor 

 I^^H '^JI^^^^^^H tl^<^ held," 

 . ^^^ ^ ^^^^^^Bi |,j, s.jiJ,"they accom- 



L. A. Williams P'-'^'^-'d ^ll't o'^ <=^- 



perlenced life insur- 

 ance men said could not be done. The out- 

 standini; life insurance actuary of the mid- 

 dle west, I,. A. Glover of Chicaj;o, has ad- 

 vised us that our lirst year cost and over- 

 head was $10 per thousand less than the 

 average of Ih companies in our class, that 

 is, havin.i; $10,000,000 to $40,000,000 of 

 insurance in force. Country Life did this 

 with practically all new and inexperienced 

 ai;ents, wrote not a single dollar's worth of 

 term insurance, nor touched one dollar _,of 

 its orij;inal surplus. 



It Can Be Done 



"You will remember a \e,ir ai;o that 

 much criticism was directed a,i;ainst the 

 Tarm Bureau for entefing the life insur- 

 ance field. Many ventured prophecies to 

 the effect that dire consequences would re- 

 sult from this action. They predicted that 

 farmers would be sadder but wiser within a 

 short time. The fact that this great co- 

 operative insurance proj;ram has succeeded 

 bevond the dreams of its founders and to 

 the amazement of the life insurance fra- 

 ternity, is the answer of Illinois farmers to 

 the doubting Thomases. The results speak 

 for themselves. Nearly $23,000,000 of in- 

 surance taken by Illinois farmers in their 

 own company in the first year of its exist- 

 ence is their reply to the time-worn 

 prophecy, "it can't be done." The project 

 succeeded because there was a place for 

 this company. No tirst-year record of any 

 company ever organized in America, nor 

 anywhere else, approaches that of the Coun- 

 try Life Insurance Company. 



80 Counties Organized 



"Today we have an agency force organ- 

 ized in more than 80 counties. It is true 

 that many of our agents are comparatively 

 inexperienced in the selling held, but we 

 have one tremendous advantage. The heart 

 of Country Life differs from that of other 

 insurance companies because of the enlisted 

 sympathy and sentiment of nearly 60,000 



Illinois I arm Hureau members for making; 

 available sound production at low cost. 

 Hvery life insurance - estate createJ for 

 farmers means grcatiV guaranteed farm 

 wealth. There is no more certain way ot 

 guaranteeing the safetv of the farm home 

 .\nd estate for the ciuldren and grandchil- 

 dren of those n'ho are now tilling the soil. 

 "Country Life Insurance Company is a 

 ureat humanitarian enterprise unselfishly 

 devoted to the future welfare ot Illinois 

 agriculture. It seeks to perpetuate the 

 ownership of farms by men wlio till the 

 soil. Its broad program includes education 

 tor farm children as g(H>d as that enjoyed 

 by the children in our towns and cities. 

 It provides a definite plan for guaranteeing 

 the payment of the farm mortgage, tor 

 heading otf bankruptcy, and the p.issin« 

 of farm ownership to non-resident land- 

 lords. 



Uses Established Machinery 

 "I he Country Life Insurance Companv 

 is owned and controlled by those who hold 

 membership in the count^-Iarm Bureaus of 

 Illinois and the Illinois Agricultural .\ssa- 

 ciation. The company is using the ma- 

 chinery already cstal^lished by this great 

 state-wide organization to serve its mem- 

 bers as well as other farmers who are n>n 

 fortunate enough to be members. 



"The heart of Country Life is strong 

 because of its human and unselfish motives. 

 It surpasses all other companies in its ideals 

 of economy in production. It is insepara- 

 bly bound to the ideals of the Farm 

 Bureau — to gain for farmers equal privilege 

 and protection in the world's markets with 

 that of industrial .\nd t)thcr groups." 



Women Want Running 



Water in Farm Home 



Many Speakers Address Conference 

 at Springfield 

 A DISCUSSION of running water in 

 ,'\ every farm home, the chief interest 

 for the moment of the Illinois Home 

 Bureau Federativni, features! the recent 

 women's conference held Jan. .30 during 

 the I. A. A. convention at Springfield. 



"Our program is built upon the theory 

 that running water is possible arul within 

 tl)e reach of every farm and small town 

 home." said .Mrs. Henry Mies, newly elected 

 president of the state Home Bureau. Mrs. 

 Homer R. Johnson, retiring president who 

 made the chief presentation of this topic 

 related some of her personal experiences 

 in getting conveniences installed in an old- 

 fashioned tarm house. 



Woinen Must Demand 



"Running water in every farm home in 

 .McLean county has been the aim of our 

 I lome Bureau since its organization," she 

 said. Running water brings satisfaction 

 to the family. Lvery home should have at 

 least a sink, drain, force pump and pitcher. 

 Women themselves, are often 'to blame for 

 lack of "conveniences in the farm home. 



said the sjstfaker. Tl 

 enough in demandmg 

 lionK" equal to those 

 farmstead. 



The running water 

 linucd over a five yeai period. The women 

 want every county I 

 ate. It was pointesl 

 carrying water jn as 

 fanulv of five in one 



Fill,.}, 



ipy are not aggressive 

 conveniences iii the 

 mstalled ibout tlie 



pro|ect will be con- 



■m Bureau, to ciK>per- 

 oUt that a woman 

 erage distance lor a 

 year walks 30 miles, 

 ind diK's enough work to plow 10 acres of 

 l.ind and lift 27 to 3) tons licsides. 



Home Sholuld Train ' 



Miss .\ttie Siiudcr, extension s|H'cialist 

 from L'rbana, said thai the aim of the home 

 IS to train its members to play the uanie of 

 lite. She asserted that the home must he 

 democratic. She preseited statistics reveal- 

 iiii; that city womer spend much more 

 time on children's caic and in purchasing 

 and planning than 1 arm women. Miss 

 Vuidcr said that amoig 733 farm liomes 

 \isited-in .McHenry ccunty, only 86 had a 

 complete water system, J$2 li:jd a pump 

 and sink, and in 289 it was necessary to 

 carry water from the M'ell outside. "».>wn- 

 ers do not appreciate that running water 

 will bring better tenants," she said. 



Other speakers who 



brieflv were I arl C^. Smith, who extended 

 .;reetini;s and a welcoire from the I. A. .\., 

 Samuel R. McKelvie, member of the Fed- 



-■ral Farm Board, who 



tlietic understanding of the farm proble: 

 by women was importait, aiul Dean H Vi". 

 Mumtord of the Univtrsitv of Illi 



among otlier things sai 

 •-i.;lit of tiie finer thin; 

 are compelled to put S( 

 economic affairs. 



Radio Tal 



.Mrs. LaFayettc I urjk 

 ountv qave a detail 



imple installation of running water. Mrs 



ddresscd the women 



stated that sympa- 



who 



I that we often lose 



s in life because we 



much attention on 



Helps 



Jr., of McLean 

 f explanation of a 



nk and force pump 

 in her vicinity as a 

 Johnson over VC I S 



I unk stated that five s 



installations were made 



result of a talk bv Mr 



on this subject. The f^rce pu/nps and sinks 



sost from $6.^0 up 



.Mrs. Arthur Sabin if Tazewell county 

 talked about personal < xperienccs in mod- 

 ernizing the farm home .Mrs. Harrv Rief- 

 stcck of Champaign county discussed the 

 electrically operated witer system. 



Following an interes ing talk bv Law- 

 rence .\. ^X'llliams, m; nager of Country 

 Life Insurance Compan>, in which he urged 

 life insurance as a safe and sound invest- 

 ment as well as a protcci ion to tarm women 

 and the farm home. M -s. 3X'. F, Co«)lidi;e. 

 Macoupin county, mov'd that the Illinois 

 .\gricultural Association he solicited to co- 

 operate during the coining year in the 

 "running water in e -erv farm home" 



proiect. The motion 

 carried unanimouslv. 



Approximately 200 attended the confer- 



ence held Thursday aft< 

 Room, .\braham Linco 



was ses.)ndod and 



rnoon in the Palm 

 n Hotel 



ti 



