Page Six 



THE I. A. A. RECORD 



Country Life Brings 



Out Wholesale Policy 



Manager L. A. Williams Describes 

 New Term Insurance 



THE intent and purpose of Country 

 Life Insurance Company is to sup- 

 ply to every Farm Bureau family life 

 insurance at the low>.'st possible cost. 

 It has long been well understood that 

 the basic policy in life insurance is or- 

 dinary life. There is no better policy 

 than the ordinary life policy, inasmuch 

 as this policy calls for the lowest pre- 

 mium, with standard cash values, of 

 any sold. 



However, we have been aware all 

 along of the depression in agriculture 

 which has kept many of our people 

 from protecting their estates with ade- 

 quate life insurance. Realizing that a 

 temporary protection at a lower pre- 

 mium than even the ordinary life policy 

 would be advantageous to many in 

 tiding them over a tight place. Coun- 

 try Life decided to make wholesale 

 term insurance available to members 

 in good standing. 



Need 100 Per County 



The wholesale term policy is made 

 available providing a class of at least 

 100 can be signed up in a county. The 

 rate at the average age of 3 J years is 

 $9.58 a thousand, and this rate is per- 

 manent for 12 years. It is contem- 

 plated that dividends will still further 

 reduce this cost. And at any time in 

 that 12 year period the insured may 

 convert the policy to an ordinary or a 

 20 payment, or a 20 year endowment 

 policy, getting full credit for the pre- 

 mium money which he has paid in, if 

 he so desires. The member is fully 

 protected at this rate, and should he 

 die, the full death claim is paid. 



He may take $2,000 of life insurance 

 if he is a Farm Bureau member and 

 also carries a regular policy in Country 

 Life. Otherwise the limit is $1,000, 

 unless he is willing to pay a $2 short 

 form medical fee, which will entitle 

 him to $2,000 of this life insurance 

 if he passes. 



Limit $1,000 



We have had numerous calls for 

 policies as small as $500, and have 

 constantly maintained a limit of 

 $1,000. We now feel that this low 

 rate will enable every Farm Bureau 

 member to carry an additional thou- 

 sand if he seee$ fit, and at least a $1,000 

 policy if he carries no insurance, to 

 tide him over to the time when he can 

 convert this policy to a regular form 

 policy with cash surrender values, loan 

 values, etc. 



It is well understood that the 12 year 



i 



ADAMS COUNTY SERVICE CO. BOARD 

 Seated from left to right: Fred Schnellbecker, Jr., president; C. H. Chilson, auditor from the 

 I. A. C.A.; Miss Lillian Keil, bookkeeper; Wilmer Cornwell, manager. Standing from' left to 

 right: Walter Frey, director; John M. Longlet, director; S. F. Russell, farm adviser; J. J. 

 Wellman, treasurer, and D. H. Myers, director. J. E. Meatheringham, secretary, and Milton 

 Dean, director, were absent. The Adams Service Company was organized early this year and 

 began operations about April 1. Bulk stations were erected at Fall Creek, Golden, and Paloma. 

 Wilmer Cornwell is manager. The headquarters of the company is at the Adams County Farm 

 Bureau office in Quincy. Seven truck salesmen are employed at the present time. The company 

 has handled 35 carloads of petroleum products within the past three months and the number of 



customers is steadily increasing. 



term policy carries with it no cash 

 values, but really is an option on life 

 insurance, giving full credit to the in- 

 sured for the option money to apply 

 on a regular policy. At the time the 

 insured converts, he goes in at the 

 original age when the wholesale policy 

 was first taken out. He converts with- 

 out medical examination, just as he is 

 insured without medical examination, 

 unless he desires to carry $2,000, and 

 does not already carry a Country Life 

 policy, when he is requested to take a 

 short form medical. 



Must Have Class of 100 



The master contract has been mailed 

 out to every county. The county de- 

 siring this low form of protection 

 signs the master contract and agrees 

 to get 100 people to apply. They also 

 agree to collect the premiums, cutting 

 down the cost of handling and operat- 

 ing to the very minimum. Each in- 

 dividual must, of course, be a Farm 

 Bureau member, but it. is very simple 

 for a county with as low as 200 mem- 

 bers to find one-third of them willing 

 to take out at least a $1,000 policy. 



The 12 year renewable and converti- 

 ble term policy sold in wholesale 

 quantities gives the benefit of a lower 

 rate for 12 years' insurance on the par- 

 ticipating basis than the better old line 

 insurance companies have charged for 

 a seven year convertible policy. In or- 

 der to put over any great price reduc- 

 ing plan in life insurance, co-operation 

 and patronage are necessary. It is 

 highly important that every county 

 work with the I. A. A. and Country 

 Life Insurance Company in making this 

 great plan effective and successful. 



The wholesale policy will be avail- 

 able from July 10 to August 10. This 

 concentration of effort makes possible 

 an economy in the handling of the busi- 

 ness which is reflected in the low pre- 

 mium, and will still further be reflected 

 in dividends. One premium notice 

 will be sent out to each county, it in 

 turn will notify the policyholders. The 

 group of 100 does not have to be main- 

 tained, it is only necessary to have 100 

 to put the policy in effect. After that, 

 the insured may cancel or may be can- 

 celled because he dropped his Farm 

 Bureau membership, or may convert 

 and still not affect the protection on 

 the remaining members. 



Once each year from July 10 to Au- 

 gust 10 new applications may be of- 

 fered to the company in classes, pro- 

 viding a sufficient number is offered 

 each year to bring the total up to 100. 

 Otherwise, just the old applicants are 

 taken care of. Applicants from ages 1 8 

 to 60 inclusive may apply without 

 medical examination, for a minimum of 

 $1,000 of life insurance. An addi- 

 tional $1,000 is issued under the condi- 

 tions described above. 



, $ 1 7,000,000 Possible ; c 



If 80 counties will furnish a mini- 

 mum of 100 lives, and co-Of>erate to- 

 ward the success of this wholesale in-;; 

 surance project, we anticipate not less 

 than seventeen millions of business will 

 be sold on this plan by August 10. 



New general insurance agents recent-" 

 ly appointed are as follows: Vermilion 

 county, Edward L. Dillon; Lee county, 

 F. W. Peckham; Scott county, W. E. 

 Overton. i , 



iS^^aaitt.-l 



