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St. Clair Service Company 

 Pays $22,040.47 Dividends 



1934 Sales Total Reaches 

 $145,138.62 



When President J. A. Baer opened the 

 annual meeting of the St. Clair Service 

 Company at Belleville, December 14th, 

 he faced 500 interested listeners who had 

 come from Washington, Clinton and St. 

 Clair counties to hear the report of their 

 company's progress during 1934. 



They heard plenty and it was all good! 

 They heard that .sales for the year had 

 reached $145,138.62 and that 1086 

 patronage dividend checks adding up to 

 a total of $22,040.47 were signed and 

 ready for Farm Bureau patrons of the 

 company to'cash — an average of $20.03 

 per check. Those attending also heard 

 a story of good management and excel- 

 lent work of the salesmen. Only $750 

 in accounts receivable remained on the 

 company's books at the end of the fiscal 

 year — a remarkable record and a great 

 tribute to the patrons of the company. 



In commenting on the achievement of 

 the company, President Baer said, 

 "After operating for four months in 

 1931, there was refunded back to the 

 patron members, $1,225.00; in 1932, 

 $8,185.00; in 1933, $14,984.00; and for the 

 past year, there are checks issued for 

 $22,500.00, or a total for the three years 

 and four months of $46,794.00, and in 

 the same period of time, you have paid 

 out $4,642.00 in preferred stock divi- 

 dends, and laid.' up a reserve of 

 114,062.95." „ 



Sound Warning 



Sounding a warning against letting 

 this year's success slow down the for- 

 ward progress of the company, Baer 

 said, "I feel that I would not be true to 

 my trust as an officer of this Service 

 Company if I did not point to the 

 dangers that lie ahead as well as report 

 the success of the past. As I see it, 

 with the record we have made in the 

 past, there is a danger that we may de- 

 velop a feeling of safety and security 

 and pat ourselves on the back and tell 

 ourselves that we have made the grade. 

 Let me say to you this afternoon, that 

 we have not made the grade, but are still 

 on the grade, and allow me further to 

 say to you that if we are to continue at 

 the same pace in the future that we have 

 set for ourselves in the past, then we 

 must build a stronger organization than 



we had in the past Let us 



correlate our forces that we already 

 have, and enter into this coming year 

 with a new vision and to meet our 

 opportunities and responsibilities. Will 

 there be obstacles and difficulties and 

 disappointments? Sure' there will, — ^we 



SID CHEBBILL 



Sidney Cherrill Passes 



Sidney C. Cherrill, fieldman for the 

 Illinois Livestock Marketing Association, 

 died suddenly in bed 

 at the Sherman Ho- 

 tel, Chicago, on Dec. 

 ^. Mr. Cherrill was 

 discovered late in 

 the afternoon. The 

 house physician pro- 

 nounced it heart 

 failure. 



Sid Cherrill was 

 44 yeivrs old and un- 

 married. He was in 

 Chicago for a mar- 

 k e t i n g conference 

 during the Interna- 

 tional Live Stock Exposition. He had 

 been in good health except for a light 

 attack of flu several wefeks ago. 



Cherrill was born and grew up in Han- 

 cock county, Illinois, where he graduated 

 from the Carthage high school. He 

 spent two years in the army, part of the 

 time overseas, and was discharged as 

 captain. Soon after returning from the 

 war he got a job in Milwaukee and later 

 came to Chicago where he engaged in a 

 livestock commission business. He was 

 employed by the Chicago Producers Com- 

 mission Association, shortly after its' or- 

 ganization, as hog salesman. Early in 

 1931 he was employed by the Illinois 

 AgricultHral Association as fieldman on 

 livestock marketing. Since then he has 

 been regularly employed by the I. A. A. 

 and the Illinois Livestock Marketing As- 

 sociation as fieldman and sales manager. 

 His parents reside in Galesburg. 



Cherrill had a likeable personality and 

 made friends readily. He \yas a tireless 

 worker and was devoted to the cause of 

 improving marketing practices that live- 

 stock producers might profit thereby. 

 He was loved as a friend by those who 

 knew him best, and was respected by a 

 wide circle of friends and acquaintances 

 for his knowledge and ability. 



have had them in the past, but that is 

 not so grievous, — what is more impor- 

 tant is this fact, can you and I adjust 

 ourselves to the everchanging conditions 

 and meet our problems as they present 

 themselves? That is the beauty in co- 

 operation, — you are not by yourself, — 

 our intere.sts . are mutual, and because 

 they are mutual, our vision is broadened." 



L. R. Marehant, manager of Illinois 

 Farm Supply cdndueted an analysis of 

 the sales in the tnVee counties served by 

 St. Clair Service Company pointing out 

 the need for increased effort to increase 

 sales volume and dividends. He also ex- 

 plained plans for greater sales co-ordina- 

 tion throughout the state. 



Will County Wins I. A. A. . _ 

 Baseball Trophy for '34 



The I. A. A. Trophy, awarded annually 

 to the state championship Farm; Bureau 

 baseball team, was presented by George 

 Thiem of the I. A. A. staff to President 

 H. J. Schroeder of the Will County 

 Farm Bureau at a duck dinner given by 

 the Farm Bureau in honor of the team 

 at Manhattan Saturday night, Nov. 24tlf. 

 Mr. Thiem spoke briefly on team spirit ' 

 and organization as necessary in solving 

 the problems and winning the battlfs of 

 agriculture. Approximately 200 people 

 including the board of directors, members 

 of the baseball team and their wives and 

 sweethearts. Farm advisers L. W. Bra- 

 ham, and F. H. Shuman of Will and 

 Whiteside counties respectively, the Will 

 County Farm Bureau orchestra, which 

 provided excellent musical entertainment, . 

 William Webb, president of the County 

 Farm Supply Co., and representatives of 

 other co-operative groups in the county 

 attended. . ■ ' 



Manager Bob Seeley who guided tTie 

 team during its four-year fight for a state 

 championship was presented with a fine 

 wrist watch and each player was given a 

 gold baseball watch charm by the Farm 

 Bureau and Farm Supply Co. 



Will county came through the season 

 undefeated winning in a field of 21 coun- 

 ties competing during 1934. The Will 

 county boys defeated McDonough county, 

 19.'?2 champions, for the state title in two 

 successive games played at Frankfort 

 and Macomb. 



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Railway Pickup Service 



Effective December 20, the Illinoi.< 

 Central Railroad is performing a pick-up 

 service at stations, Manchester, Iowa to 

 Charter Grove, Illinois, on live stock. 

 Motor truck operators have been con- 

 tracted by the I. C. to perform this 

 service. An allowance of three cents per 

 hundred will be made to the trucker or 

 farmer who does his own hauling. 



Stock will be picked up i» lots of one 

 thousand pounds or more within a radius 

 of ten miles from the local freight sta- 

 tions. The railroads will not be required 

 to pick up live stock at locations to or 

 from which it is impracticable to operate 

 trucks because of conditions of streets 

 or roads. Shipments will be billed out of 

 local stations to- market at the carload 

 rate. 



While this arrangeinent is only experi- 

 mental, nevertheless, we believe it will 

 have a material effect in increasing rail, 

 movements and helping the local ship-> 

 ping associations. 



JANUARY, 1935 



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