armSupfujU 



In less than five days Clark County 

 Farm Bureau members subscribed for 

 more than $9,000 worth of stock in 

 Clark Service Company. The Company 

 will incorporate with $12,000 paid-in 

 capital stock at an .early date. 



Will County Farm Supply Company 

 is now operating under the name of 

 Will-DuPage Service Company. A new 

 oil bulk plant will be erected in DuPage 

 County in the vicinity of Wheaton. 



Lake-Cook Supply Company opened a 

 new bulk plant and warehouse at Tinley 

 Park recently. 



Farm Bureau members of Fayette 

 county are selling stock to organize a 

 County Service Company with head- 

 quarters at Vandalia. 



Bureau Service Company purchased a 

 bulk plant from an independent jobber 

 at Buda, April 1. Bureau is coming to 

 the front in the development of its Serv- 

 ice Company. 



Wilmer Cornwell, manager of Adams 

 Service Company, reports that Adams 

 county community meetings have gone 

 "dramatic." At several they have put 

 on a unique educational playlet entitled 

 "Painting the Moon" which deals with 

 the important subject of .soybean oil in 

 paint. 



McDonough Service Company will 

 erect a super-service station in Macomb 

 at an early date. Farm Bureau mem- 

 bers travelling through that city will 

 appreciate this new link in our Service. 



R. G. Stewart, manager of the Cham- 

 paign County Service Company, reports 

 that a new station handling Champaign 

 County Service Company products was 

 opened recently on the west side of route 

 25 in Pesotum. The station is in charge 

 of James Quinlan and is open from 5:30 

 A. M. to 10:00 P. M. 



John Parker of Rantoul, truck sales- 

 man for the Champaign County Service 

 Company, was the first man to report 

 100% deliveries on his future orders for 

 the lube oil and grease contest. 



Parker returned his 100% delivery 

 gloves marked 102%. He delivered 4754 

 lbs. of grease, 6,068 gallons of oil, or a 

 total of 7256% gallons. His bookings 

 prior to January 1st were 7076 gallons. 



Meef the New "Publicity 

 Agent" of I. F. S. Company 



The April Issue of the "Oil Can" — 

 publication of the Independent Illinois 

 Petroleum Marketers— goes to great 

 length to deplore the "Abnormal Gains" 

 made in 19.34 by Illinois Farm Supply 

 Company. 



In their letter to Secretary of Interior 

 Ickes, they say: 



"There are 57 cooperative marketing 

 companies operating in Illinois as the 

 Illinois Farm Supply Company, which 

 company in turn is affiliated with the 

 Illinois Agricultural Association. In 

 1933 the gasoline gallonage distribution 

 of these companies was 25,949,599 — in 

 1934, 32,152,538. The percentage of 

 gain in 1934 over 1933 was 23.9%, an 

 abnormal gain. The average gain of all 

 operating companies in the state for the 

 same period was only 5.83%. 



"Comparing the distribution of these 

 cooperative marketing organizations 

 with other classifications of marketers 

 should without a question of doubt con- 

 vince you that Rules 28 and 29 of the 

 Petroleum Code (upholding the co-oj)era- 

 tive principle) have been solely respon- 

 sible for the unnatural gain of iarm co- 

 operative oil companies in Illinois.* 



"There are 19 so-called major and in- 

 tegrated companies operating in the 

 state whose combined ga.soline distribu- 

 tion in 1934 over 1933 showed a gain 

 of only 3.83% and it can be said these 

 companies have a wider distribution 

 than farm cooperative organizations." 



G. A. Primm, the writer of the letter, 

 further says: 



"It will be noted from the data set 

 forth in the letter that the farm coopera- 

 tive oil companies in Illinois have shown 

 an almost fantastic gain in distribution 

 and so abnormal as compared with the 

 gain of all operating companies in the 

 state as a whole as to be unreasonable 

 under business conditions as existed in 

 1934. No classification of business, 

 whether it be steel, mercantile or what- 

 not has shown an increase in anywhere 

 near such proportions during the past 

 year as have farm cooperative oil or- 

 ganizations in their distribution of gaso- 

 line. 



"Can Official Washington explain 

 why cooperative oil companies in Illi- 

 nois were able to show a gain in gallon- 

 age distribution in Illinois during the 

 year 1934 of almost six times over that 

 of 19 "major and integrated companies" 

 operating in the state whose range of 

 distribution is far wider than that of 

 the cooperative companies. Even tak- 

 ing into consideration the gallonage dis- 

 tribution of all companies operating in 

 the state, the percentage of gain of the 

 cooperative organizations in 1934 was 



Unois Farm Supply Co. 

 Wins Fight With Pennzoil 



'Henn-Bond" rph«M as Trade Name 

 Bv Patent Office 



The Commissioner of Patents at Wash- 

 ington has upheld the trade name "Penn 

 Bond" under which Illinois Farm Sup- 

 ply Company has been selling 100 per 

 cent pure Pennsylvania motor oil since 

 1929. The registration of the trade name 

 has been completed against opposition of 

 the Pennzoil Company which attacked 

 the use of the name "Penn Bond." 



On October 22. 1932. Illinois Farm 

 .Supply Company made application for 

 registration of the name "Penn Bond" in 

 the U. S. Patent office. The Pennzoil 

 Company opposed the registration on 

 the strength of its "bonded dealer" pro- 

 gram. Evidence was taken and the mat- 

 ter was submitted to the Examiner of 

 Interference at Washington, D. C. After 

 several months of delay the Examiner 

 held that the name "Penn Bond" was not 

 entitled to registration and denied the 

 application. 



Through the Legal Department of the 

 I. -A. A., one of the best patent attor- 

 neys in Washington was secured at con- 

 siderable expense and an appeal was 

 made from the deci.sion of the Examiner 

 to the Commissioner of Patents. Lengthy 

 briefs were filed with the Commissioner 

 who finally rendered a decision reversing 

 the opinion of the Examiner of Interfer- 

 ences and holding that Illinois Farm 

 Supply was entitled to register it^ trade 

 name "Penn Bond." 



Recently Illinois Farm Supply look 

 steps to offer Penn Bond motor oil in 

 sealed cans which strengthens it,< bond 

 of security to Farm Bureau member^ 

 and patrons of the 60 County .Service 

 Companies distributing I. F. S. products. 



The name "Penn Bond" is considered 

 one of the best trade names registered 

 by the Pennsylvania Grade Crude Oil 

 .Association for the reason that it implies 

 that the company is under bond to de- 

 liver 100 per cent pure Pennsylvania oil 

 in all containers bearing the trade name. 



almost again as much as that of all 

 other classifications of marketers, de- 

 cidedly abnormal based upon every argu- 

 ment which can be put forth to the 

 contrary, and we wonder what Secre- 

 tary Ickes will have to say in reply to 

 these facts as set forth in our letter 

 to him." 



In 1934, Iii4t«*pff.n«l«>nt IVtnileuni Mar- 

 krt^TN nii^d rvrry mennit at thrlr dlKpoaal 

 to flerlit F*arm Bureau <'c»operallveM. Thrae 

 rrrordH ahaw hn\r diamally thry fnllrri 

 ■■d how rffertlTCly thrlr '•koorka" booat- 

 Fd aal«a. • Km, a matter of fart tkr rodr 

 hampered ratker tkaa krlfied 1834 «•!■> 

 in I. P. S. Kxioliar aalea. Larrrr Kainn. 

 inveatlKatioii w\\\ ahnw, nrrr atadr In 

 earlier yeara. — KOITOR. 



MAY. 1935 



