Peoria Producers Dairy 



Moves Into New Building 



Firmly Established as One of Big Dlsfribufors 

 on Market 



The Peoria Producers Dairy has come 

 along fast since it was set up two years 

 ago to provide co-operatively-minded 

 producers surrounding the city of Peoria 

 with a fluid outlet for their milk. 



The company started small by buying 

 out the Little Brown Dairy, one of the 

 smaller dealers. The Producers business 

 grew lapidly, so much so that the com- 

 pany was forced to seek larger quarters 

 at its present location. 



Milk is being retailed in Peoria at 9 

 cents and 11 cents a quart. The 9 cent 

 milk contains 3.2 per cent butterfat; 

 the 11 cent milk 3.8 per cent butterfat. 

 In each case the wholesale price to gro- 

 cers is 2 cents less than retail. Retail 

 customers who buy 21 quarts a week se- 

 cure a one cent per quart discount. Since 

 early in June a whipping cream special 

 on Wednesdays and Saturdays of 29 

 cents a pint retail, 26 cents wholesale, 

 has accounted for the greater part of the 

 Producers' cream business. 



Competition in the milk business in 

 Peoria is very keen among the 12 pas- 

 teurizing dealers and 35 raw milk deal- 

 ers, reports Manager Wilfred Shaw. The 

 Producers have about $40,000 invested 

 in buildings, property and equipment. 

 They are buying milk from 150 to 200 

 producers at the dairy and receive ap- 

 proximately 425,000 pounds of milk a 

 month. Sales of cottage cheese, choco- 



Vetoes I. A. A. Bills ; i y 



(Continued from page 12) ' 



desire that in carrying out this program you 

 provide for the construction of such secon- 

 dary highways in every county of tjie state 

 on a basis of equity and fairness as was 

 provided and guaranteed in Senate Bill 371. 

 the key bill of the secondary road legis- 

 lation referred to throughout this commu- 

 nication, and also that the requirements of 

 design be liberalized in accordance with the 

 anticipated volume of traffic to comply with 

 minimum requirements of the U. S. Bureau 

 of Public Roads, which require only reason- 

 able width of right-of-way, natural grades 

 and surfacing with low cost materials, in 

 order that the largest possible number of 

 miles of all-weather roads may be con- 

 structed with the monies available, as is 

 also set forth in Senate Bill 371. 



As President of the Illinois Agricultural 

 Association. I again convey to you the oft 

 repeated statement that the Association 

 guarantees to you every reasonable and 

 proper coop?ration in carrying out this obli- 

 gation to the farmers and rural citizens 

 throughout Illinois. 

 . . ... , Respectfully. 



■;- ILLINOIS AGRICULTURAL 



ASSOCIATION 

 Earl C. Smith, President. 



PEORIA PRODUCERS DAIRY IS JUSTLY PROUD OF ITS NEW DISTRIBUTING PLANT 

 and its fleet of snow white trucb which serve a growing nunober of consumers daily. Tli* 

 Producers ranis near the top among Peoria distributors. 



late milk and buttermilk have shown an 

 enormous growth. Ice cream mix busi- 

 ness also is growing by leaps and bounds 

 and the Producers today is the largest 

 wholesaler of ice cream mix in and 

 around Peoria. 



The future of the Producers dairy 

 looks bright. Successful operation of 

 the dairy, we find, says Shaw, requires 

 careful administration all the way 



through, exacting attention to hundreds 

 of details, sound financing, credit and 

 collection policies, and a competent proc- 

 essing department to which a supply of 

 good milk is always available. This 

 coupled with a wide-awake sales force 

 and a volume of business large enough 

 to permit low cost operation is aiding 

 the Producers to serve its members and 

 customers efficiently. 



FRESH QUALITY PRODUCTS DELIVERED IN NEAT, SANITARY BOTTLES AND PACK- 

 ages is the secret of Peoria Producers' steady growth. More than 2,000 retail customer* 

 are served daily in addition to the wholesal j business which alone requires the services of 

 three trucb. 



AUGUST, 1935 



U 



