It's no accident that on the average, farmers live six 

 years longer than city people. The latest life insurance 

 findings prove it and state that "It's The Life They 

 Live." Healthy, normal, active lives in the fresh air, 

 with good food and plenty of rest. 



That's why Country Life calls farmers "preferred 

 risks." That's why farmers are entitled to a lower 

 premium rote for the same protection. That's w^hy 

 Country Liie was organized in 1929 by and for organ- 

 ized farmers and their friends. That's why Country 

 Life rates are low, its strength unsurpassed and its 

 growth, phenomenaL 



Ask yourself this question — "Why should farmers 

 who live six years longer than city people pay the 

 some rate?" 



The answer is, "They shouldn't.' 

 the farmer gets a break. } 



In Country Liie 



la Ueneral Agant at your County t-'onn Bureau otlice will 

 gladly shoiv you hovr reasonabiy you can obtain strong liie 

 insurance protection for your family and farm. He will tell 

 you the story of how Country Liie has grown from nothing 

 to a company with better than $80,000^00 life insurance in 

 force in seven years, four of them the dark years of the 

 depression. Ha will quickly show you how Country Life's 

 funds are invested largely in government, state and munici- 

 pal bonds — the finest security in the world. See for yourself 

 why it pays to insure along with other Preferred Risks. 



COUNTRY LIFE 



INSURANCE COMPANY 



601 SOUTH DEARBORN ST., CHICAGO 



A life insurance policy 

 written in simple, under- 

 standable "every day" 

 language, and printed in 

 clear, readable type — "a 

 policy even a child can 

 read and understand." 



