from 1925 to 1934 inclusive, the con- 

 sumer's meat dollar was divided as fel- 

 lows: 



To the Producer 50 cents 



To the Retailer 25 cents 



To the Processor 15 cents 



To the Wholesaler 5 cents 



Marketing Costs 5 cents 



During 1935 Illinois farmers mar- 

 keted a little more than 100,000 car- 

 loads of livestock with a farm value 

 of over $150,000,000.00. This farm value 

 represents half of what the consumer 

 paid for meat from these animals. In 

 other words, the consumers paid $300,- 

 000,000.00 for the product from Illinois 

 meat animals during 1935. This meat 

 cost, on an average, about as much to 

 market, process, and distribute it as the 

 farmers got for the animals. 



What will be the story in 5, 10 or 15 

 years? 



Will the farmer be getting less of the 

 consumer dollar, or more? 



Will distribution costs be greater or 

 less? 



Will the marketing, processing and 

 distribution be more efficient or less 

 efficient? 



All of these questions are ones which 

 the farmer himself must face and as- 

 sume responsibility for answering. 



Illinois farmers, in fact, livestock 

 farmers in the United States gener- 

 ally, have done the pioneering work 

 in the development of a livestock mar- 

 keting organization. They have built 

 the foundation and they have built it 

 -well. They have trained personnel find 



their organizations are amply financed. 

 Without minimizing the importance of 

 continued watchfulness in the improve- 

 ment of our marketing organization, it 

 is safe to say that our biggest problem 

 lies not with the organization but with 

 the livestock producers themselves in 

 picturing to them the further advan- 

 tages they may secure by lending their 

 own support to the cooperative move- 

 ment. 



These Are Hurdles 



Indifference, lack of information, 

 prejudice, are all limiting factors in the 

 growth of the cooperative movement. 

 The Illinois Livestock Marketing As- 

 sociation has reorganized with 71 Farm 

 Bureaus reaching over 50,000 individ- 

 ual livestock producer members. It has 

 set itself to the task of carrying to 

 every township the gospel of cooper- 

 ative effort. Through the field service 

 program carried out in conjunction 

 with the Producer Agencies and with 

 cooperative concentration points it has 

 determined to make every livestock 

 grower "Producer" conscious. 



In 1935 over 23,000 carloads of Illi- 

 nois livestock were marketed cooper- 

 atively. This represented more than 

 23% of all the livestock produced. 

 Think of it! Practically one out of every 

 four animals sold cooperatively in Illi- 

 nois, one of the principal livestock pro- 

 ducing states of the Union. We are 

 sometimes inclined to think that prog- 

 ress is slow. It is. But it takes time to 

 grow soundly and well. 



Today, all over lUinoi'^ nnuniy live- 



stock marketing committees are meet- 

 ing for the purpose of developing ag- 

 gressive and intelligent programs of in- 

 formation and education in the prob- 

 lems of cooperative marketing. These 

 committees number from 5 to 100 to the 

 county. In all thfey are more than 5,000 

 strong. With this sort of a backing and 

 with the tremendous possibilities which 

 lie ahead there can be no doubt about 

 the future progress in Co-operative 

 Selling. This is the modem way for 

 the farmer to merchandise the fruits of 

 his toil. . ••• 



Unloading livestock at the Macon County Livestock Marketing Association, Decatur. These 

 farmer-owned marketing agencies came in with packer buying in the country. They increase the 

 volume of livestock marketed co-operatively. ".■.■.•.'..•■:■•; '• -, 



Plan Bigqer Year in Co-op 



Live Stock Marketing 



MORE THAN 400 IllinoU livestock 

 farmers attended the Annual Meet- 

 ing of the Illinois Livestock Market- 

 ing Association in Peoria, February 2Sth. for 

 the primary purpose of mobilizing the full 

 strength and power of the Farm Bureau 

 movement in Illinois in behalf of co-opera- 

 ti\'e livestock marketing. 



Plans were considered and approved to 

 open membership in the State Association 

 to County Farm Bureaus as agents for 

 their respective livestock producer mem- 

 bers. Heretofore the membership has been 

 based largely upon individual member 

 agreements or marketing contracts. This did 

 not give a wide enough representation to 

 livestock growers in all sections of the 

 state, hence the change, which affords 

 every Farm Bureau both the opportunity 

 and the responsibility for participation in 

 the kind of program which is carried out in 

 livestock marketing and the manner in 

 which that program is adapted. 



The state is divided into 10 districts. From 

 each a director is elected with an 11th di- 

 rector to be nominated by the Illinois Ag- 

 ricultural Association. Voting in the dis- 

 tricts is done on the basis of carloads of 

 livestock marketed cooperatively to member 

 agencies of the National Live Stock Mar- 

 keting Association. The board of directors 

 elected at the annual meeting is as follows: 



District No. 1 — William Temple. Serena. 



2— W. E. Taylor. W. Brooklyn. 

 " 3 — George Broman. Woodhull. 



4 — Lee Harris. Vermont. 

 5 — Mont Fox. Oakwood. 

 6— F. H. Sheldon. Sharpsburg. 

 7 — Harvey Hemdon. Adair. 

 8 — J. R. Fulkerson. Jerseyville. 

 •■ 9_Daniel Smith. Shelbyville. 

 ■ 10— C. W. Hunziger. Burnt Prai- 

 rie. 

 " ■" 11 — Director to be chosen by 

 I. A. A. 

 Earl C. Smith, president of Illinois Agri- 

 cultural Association, and P. O. Wilson of 

 National Livestock Marketing Association 

 were the principal speakers. Mr. Smith be- 

 lieves that the year 1936 will be a most 

 crucial one in determining the course of the 

 nation for at least the next decade. 



"It is hard to make people believe there 

 is a farm problem with hogs as high as they 

 are," he said, "but if the situation is neg- 

 lected, it would be easy to get bock to the 

 conditions we had in 1933. 



"The new farm bill recently enacted will 

 not be as q)ectacular as were some of the 

 commodity programs of the AAA. The new 

 (Continued on page 27) 



APRIL, 193C 



