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"You see it's like this," says Clif Gregory, left, of Prairie Farmer, to Ed Foley, farm adviser of 

 Boone county. Eb Harris of Lake county is having a heavy conversation with Farm Adviser 

 Wright of Dupage county at the right. 



"Unite" Key Note of Pure 

 Millc Meeting 



(Continued from page 17) 



check. "Your biggest competition in the 

 market today is a broker handling 275.00^ 

 to 300,000 pounds of milk a day. This man 

 names his own price. Farmers have nothing 

 to say about it." 



The Association's "Golden Rich" cheese 

 plant at Elgin, Geyer reported, is making 

 a profit of about $2,000 a month. He pre- 

 dicted that within a few years this cheese 

 business will be worth a million dollars. 

 Present production of 3,000 pounds a day 

 will be stepped up to 5,000 pounds a day 

 shortly when additions to the plant are 

 completed. The increased production is al- 

 ready sold, he said. The cheese plant has 

 been paying substantially above condensery 

 prices for milk. 



Last year the Pure MiUc Association mar- 

 keted 1,342,645.052 pounds of milk for a 

 total of $24,883,830.14. Of this amount 1,- 

 106,647.619 pounds were sold as base milk 

 for $22,365,591.78. The average gross price 

 paid members for all milk was $1,788 per 

 cwt. for 3.5 per cent milk. The checkoff 

 was three cents per 100 pounds. Market ad- 

 justment fund assessments have averaged 

 less than 2% cents per cwt. 



All directors whose terms expired were 

 re-elected. 



The net worth of the Association Decem- 

 ber 31 was $351,469.44. Current assets were 

 listed at $150,494.23. and investments in first 

 mortgage notes, etc. $197,822.38. Gross in- 

 come for the year was $431,420.46 and total 

 expenses $402,818.78, leaving net income at 

 $28,601.68. The Association put $101,182.06 

 into the advertising fund which was spent 

 through the Milk Foundation which is sup- 

 ported by an equal contribution from the 

 distributors. 



H. L. Leonard, general manager of the 

 Twin City Milk Producers Association told 

 his audience, estimated at 1,500, that 8,000 



APRIL. 193S 



producers in the St. Paul-Minneapolis terri- 

 tory had a milk surplus ranging from 35 

 to 65 per cent of their supply which they 

 are processing in their 13 plants into but- 

 ter, cheese, milk powder, evaporated milk, 

 casein, cottage cheese and ice cream mix 



A Quarter Million Dollars 

 More For Wool 



(Continued from page 16) 



marketing committee and designate a 

 manager. Those having wool for mar- 

 ket should keep in close touch with 

 the County Farm Bureau or the county 

 manager designated from whom they 

 can secure the necessary information as 

 to the time and place of delivery and 

 from whom they can also secure sup- 

 plies such as wool bags, paper fleece, 

 twine, etc. 



At present, wool prices are on quite 

 a satisfactory basis. This has caused 

 some feeling on the part of growers 

 that 1936 is a good year to sell rather 

 than consign. In the last analysis each 

 grower must make this decision him- 

 self and do so on his own responsibil- 

 ity. A study of market conditions, how- 

 ever, indicates that there are about as 

 many "bullish" factors as there are 

 "bearish" factors. The general feeling 

 in the trade is that wool is in a strong 

 position both from the standpoint of 

 supply and demand. Over a period of 

 years the average returns have indi- 

 cated conclusively the advantage of 

 selling on the cooperative consignment 

 basis. The cooperative way is the 

 right way to market wool. 



Mathias Weber— C. O. D. 

 Will County 



(Continued from page 12) 

 ship needed as high as 50 new members 

 to attain that percentage. In another 

 county Weber needed 26 new members 

 to hit 60 per cent and he got 27 new 

 ones. In all. Will county has 24 town- 

 ships and Weber is trying to cover them 

 all during the year. 



"The interesting thing," says he, "is 

 that people are far more willing to go 

 along when their neighbors are with 

 them. The fact that we get all the 

 neighbors signed before we talk 

 membership is important. Primarily it 

 is a means of showing prospective 

 members that all that's happening is 

 that everyone is waiting to see what 

 the other fellow will do. While a man 

 may sincerely want to join the Farm 

 Bureau, he doesn't like to stick out 

 among his non-Farm Bureau member 

 neighbors like a sore thumb. The 

 fundamentals are sound. It's the old 

 idea of human beings wanting' com- 

 pany in what they are doing." 



Member neighbors go along with 

 Weber when he goes out for signatures. 



President John F. Case takes time to eat a bite 

 at Pure Milk's Annual Meeting. 



Some prospects may say they can't 

 spare the money, while others want 

 to wait and see what a neighbor does. 

 Weber states that the "Pledge Plan" 

 with neighbors along to help overcomes 

 most of the objections a prospect may 

 have. Primarily, the plan enables a 

 prospect to show his attitude toward 

 the Farm Bureau without having to 

 pay out any immediate money or be 

 out of step with his neighbors. "It's 

 plain to me," says Weber, "that a lot 

 of counties unable to raise a repre- 

 sentative membership may find the 

 solution of their problem in a plan 

 similar to the one we are finding so 

 successful." 



