'#i 



V 



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TO LOWER COST a.d WORLD RECORD VOLUME 



In building record volume in record time, Country Life drives 

 costs down and down, lowers mortality rates and cements more 

 firmly its proud claim to unsurpassed strength. 



In setting a goal of $100,000,000 in- 

 surance in force by July 31, 1936, 

 Country Life has confidently expected 

 the same unstinted co-operation from 

 Farm Bureau members that brought 

 the company through the worst de- 

 pression in history with a gain each 

 year. " '■■ '""■■■■'■ :■■'■"■'■ 



THAT CONFIDENCE HAS NOT 

 BEEN MISPLACED! In the drive to- 

 ward $100,000,000 insurance in force 



GOM- 



$ia),ooo,ooo 



ov JULY 31, A^^ 



by July 31, 1936, Country Life has probably enjoyed more real 

 cooperation from Farm Bureau members than at any time in 

 its history. This cooperation has probably never been 

 exceeded in the annals of life in- 

 surance. The reward will be low- 

 ered costs, greater strength, low 

 mortality rates and greater security 

 for policy holders. 



Country Life salutes the 60,000 and 

 more Farm Bureau members who have 

 unselfishly given their time, support 

 and help. We're marching along to- 

 gether to the greatest record in life in- 

 surance. Cooperation pays. 



