We Face the Challenge to Ma 



You have reason to be proud of the record progress made by Country Life. But that prog- 

 ress, in itself, is a challenge to even greater achievement .... for progress never 

 stands still .... it is NOT a destination .... it is a continuous journey with the richer re- 

 wards alvrays beyond the horizon. You face that challenge now .... the challenge to 

 make Country Life the greatest insurance institution in the Middle West. And it can be 

 done .... by the same spirit of loyalty and cooperation that has swept you to the hun- 

 dred million mark in record breaking time. This is your company, you built it* you own 

 it' — it is operated by yourselves, for your own profit, for your own protection. You have 

 already proved what can be accomplished by united effort .... by true cooperation. His- 

 tory can, and WILL repeat itseli 



Will you meet and conquer the new challenge as you met and conquered the first? 

 You can do it ... . easily .... without cost to you or to your Company .... and with very 

 little effort on your part. . . i 



The coupon on the opposite page is the measure of your cooperation — the measure by 

 which Country Life, your Company, will move on to its logical leadership. With your 

 cooperation. Country Life cannot fail to meet the new challenge .... without your co- 

 operation, it cannot progress. 



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