JOHN P. CASE, PRESIDENT. LEFT 



"The nearer the association complies with fl»e 



ordinance, the more the market is protected for 

 its mamben." 



i 



FROh^ WILL COUNTY 



came the "Local Yolcels" to provide fun 

 tainment. 



•nfar- 



'XCEPT for two resolutions that 

 failed of adoption the 12th an- 

 nual meet of the Pure Milk As- 

 sociation in the Auditorium Theater, 

 Chicago, March 9, was one of the most 

 harmonious gatherings of the member- 

 ship since the organization was started 

 11 years ago. About 3000 milk pro- 

 ducers in the Chicago milk shed at- 

 tended the meeting. 



There are many reason why the mem- 

 bers were pleased with the progress 

 of their association during the year. 

 One point that stands head and should- 

 ers above the others is the fact that ex- 

 perience has shown that co-operation is 

 the best policy. 



"A dollar ninety isn't quite enough 

 for milk with the price of feed as high 

 as it is but if any change for the better 

 is to be made, we'll have to pull to- 

 gether to bring it about." This is the 

 way an Indiana producer explained the 

 situation. 



Other factors that made for harmony 

 were better production, sale of 100 per 

 cent of base, stable markets, new cus- 

 tomers, and budget reductions. 



For the year 1936, the association 

 sold a total daily average of 3,119,590 

 pounds of milk. Of this amount 2,- 

 932,092 pounds were sold as base and 

 only 187,498 pounds were sold as ex- 

 cess milk. Of the total sales for the 

 year, 94 per cent was base and six per 

 cent was excess. These figures compare 

 favorably to the 82 per cent base and 

 the 18 per cent excess milk in 1935. 



Speaking of increases of production, 

 John Case, president, said, "Production 

 on February 20th this year averaged 79 

 pounds per patron above production on 

 the same day a year ago." 



This increase per patron did not 

 markedly raise the production of the as- 

 sociation as a whole because quite a 

 number of smaller producers found it 

 impossible to comply with the new 

 market requirements and therefore 



APRIL. 1937 



$1.90 Isn't Quite 

 Enough For Milk 



But Organization Offers the Only Chance to Get More, 

 Says Member at Annual Pure Milk Association Meeting. 



either quit producing milk or dropped 

 out to sell in manufacturing channels, 

 Case pointed out. 



A recent survey of the milk shed 

 showed that 97 per cent of the Pure 

 Milk association members complied 

 with the Chicago pure milk ordinance. 

 Last year a similar survey showed only 

 59 percent of the members were able 

 to meet the specifications of the law. 

 The nearer the association complies 

 with the ordinance the more the market 

 is protecetd for its members, Case re- 

 vealed. 



A balance wheel for this marketing co- 

 operative is its milk plant program. 

 These plants enable the association to 

 control more excessive milk and to 

 market it to the best possible advantage. 

 There are five plants, four are milk 

 plants and one is a cheese factory. The 

 total daily capacity of the four milk 

 plants is 560.000 pounds. In conjunc- 

 tion with the cheese factory, these 

 plants easily take all of the present 

 amount of excess milk with a huge 

 reserve capacity left over. 



Policies set by the delegates repre- 

 senting the 134 local organizations scat- 

 tered throughout the Chicago milk 

 shed, dealt largerly with the speeding 

 up of distributors' payments to the pro- 

 ducers five days. An adjustment of the 

 annual meeting date was asked in order 

 to avoid conflicting with the annual 

 meeting of the Chicago Producers Com- 



mission Association. Both meetings 

 usually fall on the same day. 



The Pure Milk Association was com- 

 mended for its work in selling 100 per 

 cent of base during the past year and 

 the efforts they have made to secure 

 better milk prices. Credit was also 

 given by the delegates to the associa- 

 tion for the fight it is making against 

 the encroachment of oleomargarine and 

 filled milk upon the dairy industry. 



All but one of the fifteen directors 

 were returned by the membership. 

 Harry E. Meyer of Crown Point, In- 

 diana, was elected to succeed W. E. 

 Kreiter of that district. Directors re- 

 elected are: L. A. Markham, Rock 

 county, Wis.; Ole Stalheim, McHenry 

 county; W. J. Swayer, Kane county; 

 O. H. Wennlund, Kane county; How- 

 ard Klett, Will county ; A. P. Brucker, 

 Pulaski county, Indiana; Chas. Schmal- 

 ing, Walworth county, Wisconsin. 



Monroe Service Company, Waterloo, 

 Illinois, claims 97.6% of the Farm Bu- 

 reau members of the county patronized 

 the company during the year. Their 

 patronage represented 85% of the total 

 business. Patronage dividends totaling 

 $10,320.72 were distributed to 494 mem- 

 bers. The rate of patronage was 15% 

 of rural sales and 10% on filling station 

 and dealer business. Mr. William P. 

 Ruhl, New Athens, Illinois succeeded 

 Frank G. Oexner as a director of the 

 company. 



