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Farmers Can 



Run a Milk 



Business 





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■TODAY'S 



Below — 

 Wi»h I. A. 

 Of Intpaeti 



44^^^^ HEY can't put me in jail — 

 ^^—^^ why I know the Mayor, 

 ^^_/ and the police chief's my 

 cousin," puffed the irate lawbreaker as 

 he was thrust behind the bars of the local 

 hoosegow by two burly officers. 



But in jail he was — no doubt about 

 it — in spite of his fuming and fussing. 

 All of which parallels the oft-heard re- 

 marks a few years back that "farmers can 

 milk cows but they can't run a milk dis- 

 tributing business." 



Anyone who may entertain such a 

 notion is due for a jolt. For Illinois 

 organized milk producers are not only 

 operating seven co-operative Producers 

 Dairies but they are doing a swell job of 

 it, setting the pace for quality products, 

 prompt service, modern equipment, and 

 all-around efficiency. 



Co-operative milk distribution began 

 in 1922 with the Quincy Co-operative 

 Milk Producers Association. The Pro- 

 ducers Dairy of Springfield followed in 

 1926. During the past four years five 

 others have been launched. Why were 

 these co-operative dairies started ? Large- 

 ly because producers were dissatisfied 

 with prices, tests, and treatment accorded 

 them by the dealers. And, significantly 

 enough,, in almost every case dealers had 





TAKE YOUR CHOICE 



"Fresh Patfeurlied or 

 Homogenlied Milk, 

 Sweet Cream, Tasty 

 Cottage Cheese, 92 

 Score Butter And All 

 The Other Standard 

 Products Of A First- 

 Class Dairy." 



/ 



refused to bargain fairly, if at all, with 

 producers' bargaining associations organ- 

 ized on these markets. 



But let's ride around the circuit, as we 

 did a few weeks ago, and see what's go- 

 ing on. At Danville, Manager Frank 

 Bott and Superintendent Kammlade 

 showed us around the spick and span 

 plant of the Danville Producers Dairy 

 which glistens with white enamel and 

 shining, stainless steel equipment. This 

 dairy, only three years old, has shot ahead 

 to fill an important niche in the life of. 

 this thriving city. The citizens of Dan- 

 ville know they can rely on the Producers' 

 for fresh, pasteurized milk with that extra 

 cream line, rich sweet cream, tasty cottage 



PRODUCERS DAIRY 

 TRUCKS AT PEORIA 



"Four Years A90 800 

 Points . . . Today almost 

 5000 with 16 Routes, 

 17 Modern Delivery 

 Trucks, More Than 

 4,000 Customers." 



cheese, government graded Prairie Farms 

 butter, new laid eggs, and other standard 

 products put out by a first class distribu- 

 tor. Quality products is the first rule of 

 every Producers Dairy. On this there is 

 no compromise. 



Organized producers around Danville 

 engaged in the milk business when deal- 

 ers refused to bargain with them for a 

 fair price and checking of weights and 

 tests. In seeking an outlet for the milk 

 of members shut off by dealers, they set 

 up a chain of cash and carry milk depots. 

 "This economical system of distribution 

 has worked out so well that the Producers 

 Dairy is now handling more milk than 

 any other distributor in Danville. Sales 

 increased 70 per cent last year. Five 

 retail trucks are operated for door to door 

 delivery in addition to the 17 cash and 

 carry stations. 



"Ninety per cent of our business is 

 cash," said Manager Bott, "and we don't 

 lose money because we don't take poor 

 (Continued on page 10) 





Above — 

 — Officers. I 

 sonville. 



«r> 



Seven Producers Co-operative 



Dairies in Illinois are Shelving 



How It's Done. 



