Heavy Cattle 



Kellogg Has Made It His 

 Business To Study Market Trends 



125 HEAD OF MARKET TOPPERS 

 They brought $18.20 and $18.25." 



V^^^^ODAY in Illinois, as in no other 

 ^^—^ state, the College of Agricul- 

 ^J turc and the Gjunty Farm Bu- 

 reaus have developed something unique, 

 interesting and valuable in measuring 

 and uncovering the things all farmers 

 want to know about their business. For 

 want of a better name it is called "Farm 

 Bureau-Farm Management" service. 



Broadly speakmg, this service looks at 

 farming as a business that should show 

 a profit. It compares the operations of 

 farmers who are working together in ap- 

 plying successful business principles on 

 their farms. At the close of the year the 

 members await with keen interest reports 

 that tell them how they stack up with 

 others in the service. 



Knowing that these men, as a rule, are 

 topnotch operators, we pricked up our 

 ears when the Farm Adviser said: "While 

 you are here drop in and see Bert Kellogg 

 over near Plattville. He is a real cattle 

 feeder — one of the best in Kendall 

 county and the whole state. He was one 

 of the high men last year among 400 

 and more in the farm management proj- 

 <ct. He has a real story." 



So out to the Kellogg's we went. A 

 ^ang of men — six or seven, including 

 the young Presbyterian minister of the 

 community — were washing up for din- 

 ner after a hard morning's work in the 

 fields. They had been hauling in oat 

 bundles for the cattle next winter. 



On such a blue-ribbon farm you would 



expect to find a rich soil and a practical, 

 but not fancy, set of buildings and 

 equipment. That's exactly the layout at 

 Bert Kellogg's. Productive brown silt 

 and black day loam, well-fed livestock 

 (no one ever made money starving cattle 

 and bogs), and a crop rotation systejn 

 coupled with soil practices that maintain 

 a high state of fertility — you'll find 

 them all here. 



But even more important than these, 

 on such a farm you find a man who 

 studies his business as intensively as a 

 manufacturer studies and watches his cost 

 sheets. And such a man is Bert Kellogg 

 with just 20 years of farm experience 

 behind him. He has made it his business 

 to study livestock markets and trends, to 

 keep up on the news of the day and to 

 put every ounce of brains and brawn he 

 possesses into managing and operating 

 his plant. 



Kellogg is a modest man. He shuns 

 publicity. He doesn't care to have it 

 known just how well he has done the 

 last few years on cattle. But he doesn't 



hesitate to tell you about his methods. 



Kellogg feeds heavy cattle, and raises 

 about 200 Chester white hogs each year. 

 That's his game and he sticks to it year 

 in and year out with little variation. That 

 doesn't mean he always buys his feeder 

 cattle at the same time each year. He 

 doesn't. In fact, he's hesitant about go- 

 ing on the market this fall and paying 

 a long price for feeder stuff. 



Bert studies the market letters of his 

 co-operative Commission Company, the 

 Chicago Producers. "I am a great Con- 

 way man," he said, referring to the mar- 

 ket service put out by H. M. Conway of 

 the National Livestock Marketing Asso- 

 ciation. 



Out in the pasture, adjoining the farm- 

 stead, is a sight that would warm the 

 heart and quicken the pulse of every 

 good cattle man — 125 heavy White 

 Face bullocks. They will average around 

 1,450 pounds. This is the kind that are 

 scarce today, the kind that carry the big 

 choice steaks you pay $2 for in a good 

 hotel dining room. 



Keeping Up on Markets Plus Good 

 Management Reduces Cattle Feeding 

 Risks on This Farm • • • • 



OCTOBER. 1937 



