nity to build up a big business here and 

 render a great service to the farmers of 

 this conununity." 



The Sterling-Rock Falls Co-operative 

 from the first day it opened for business" 

 started paying cash for grain. It put in 

 a grain tester so it could determine at 

 once the quality and grade of grain de- 

 livered. Every patron could get his 

 money after he unloaded. He didn't 

 have to wait. Farmers liked this system. 

 It made friends. The elevator takes only 

 a nominal margin — two cents on com 

 and oats, four cents on wheat. The 

 elevator doesn't hedge nor store grain for 

 patrons. "I am glad the new elevator 

 law went into effect," said Kitzmiller re- 

 ferring to the new warehouse licensing 

 act effective July 1 which requires a sub- 

 stantial cash bond and a license from 

 each 'elevator that stores grain. 



"We advise our patrons to hold their 

 grain on the farm until they are ready to 

 sell. We told them to hold their oats 

 last summer when it was so cheap. Most 

 of them did. 



"We keep our grain pretty well 

 cleaned up, although during the harvest 

 we are often full to the roof waiting for 

 cars. Our biggest month was in August, 

 1934, when we handled 104,610 bushels 

 of corn." 



Why It Succeeded 



In the Sterling-Rock Falls Co-opera- 

 tive Marketing Association are demon- 

 strated many of the practices and princi- 

 ples necessary to successful business op- 

 eration. First, there was a real need for 

 the service that the co-operative was or- 

 ganized to handle. Second, you have 

 here a loyal group of stockholders and 

 patrons. Third, a smart, interested, busi- 

 ness-like board of directors who direct; 

 fourth, a capable, experienced manager 

 who makes friends; fifth, an accurate 

 bookkeeping system with competent an- 

 nual audits by a high-grade, disinterested 

 and experienced outside auditor; sixth, 

 care in extending credit — keeping col- 

 lections up to date ; seventh, avoidance of 

 speculation; eighth, taking enough mar- 

 gin on purchases and sales to make the 

 business pay; ninth, adequate capitaliza- 

 tion with the stockholders furnishing 

 most of the capital to run the business; 

 tenth, prompt payment for delivered 

 grain and good service at the elevator. 

 — Editor. 



Livingston County Scene of 

 Big Electrification Proiect 



From Wisconsin we learn that about 

 every motorist found guilty of a fatal 

 hit-and-run charge was intoxicated at 

 the time of the accident. 



It's awful to think of a human life 

 being snuffed out by the hand of a 

 drink befuddled motorist, isn't it? 



CELEBRATION marking 

 the beginning of county- 



_ wide rural electrification in 



Livingston county was held east of 

 Dwight at the Jesse Tambling farm in 

 Livingston county on Sept. 28. 



Sponsored by the Livingston County 

 Farm Bureau and the Public Service 

 Company of No. Illinois, the meeting 

 marked the launching of a 68 mile farm 

 power line. It is one of three projects 

 which promise to bring electricity to 85 

 per cent of the 3575 farms in this large 

 county. The Eastern Illinois Power 

 Co., co-operative, expects to serve a 

 large area in the southeast section of 

 the county, and the Illinois-Iowa Power 

 Co., (former Illinois Power and Light) 

 has agreed to build lines in a smaller 

 area in the southwest section. 



This is the first county in the state 

 in which so-called "area development," 

 which means serving all farms and resi- 

 dents in a given territory, has been 

 attempted. The projects contemplate 

 approximately 860 miles of lines of 

 which Public Service will build close 

 to 600 miles. The Illinois-Iowa Power 

 project calls for 69 miles of line and 

 the Eastern Illinois Power Co-op. 191 

 miles. 



During the celebration, poles were 

 set, wires strung, and the current turned 

 on over a % mile line. A new mechan- 

 ical hole digger and post setter valued 

 at $13,000 which can dig a hole and 

 set a pole in four minutes was used. 

 The % mile line was completed in 45 

 minutes, although advance preparations 

 had been made for a quick connection. 



Speakers and representatives active 

 in the celebration included Prof. E. W. 

 Lehmann of the University of Illinois 

 and Paul E. Mathias of the Illinois 

 Agricultural Association. Chas. W. 

 Lauritzen president of the Livingston 

 County Farm Bureau presided. Col. 

 C. W. Sass and Guy Baxter of the lAA, 

 Farm Adviser J. L. Stormont, Asst. Ad- 

 viser Lowell Johnson, Jesse Campbell, 



If ever there was anything plain, 

 it's the troublesome situation the liquor 

 manufacturers will have confronting 

 them when the public becomes fully 

 aware of how liquor is aggravating an 

 already tremendous national problem 

 .... highway safety. 



home adviser, L. C. Stephens, O. E. Sin- 

 clair, Dick Boonstra, A. H. Schneider 

 and others of the Public Service Co. 

 were present. 



RING OUT THE OLD . . RING IN THE 

 NEW. Mrs. Tambling (above) soya good- 

 bye to oil lamps. This group (below) 

 celebrated the first big area electrification 

 development in the Middle West. 



In Illinois projects for building 3948 

 miles of electric lines to serve 11,933 

 rural customers have been approved by 

 private and co-operative power com- 

 panies since Jan. 1. Not all of this 

 mileage will be completed this year. 



Soybean oil comprises just 3% of the 



fats and oils used in making paints and 

 varnish. Linseed leads with 73 per 

 cent, tung oil 17 per cent, perilla oil 

 3 per cent, fish oil four per cent, and 

 others one per cent. 



NOVEMBER, 1937 



