A. R. WEIGHT, ASSISTANT TREAS- 

 urer. examining financial standings of 

 companies and govemmental units offer- 

 ing to sell securities. Each one must 

 meet Country Life's high standard before 

 they are considered for investment Mr. 

 Wright reports his findings to the invest- 

 ment committee of which he is o member. 

 This is one of the services that protects 

 all policyholders. 



0/— ^ 



ERVICE was the original mo- 

 3^^S^ tive back of Country Life In- 

 V^^y surance Company. 



A careful study made by the Board 

 of Directors of the Illinois Agricul- 

 tural Association revealed that Illinois 

 farmers were in need of a certain ser- 

 vice that only a sound legal reserve 

 life insurance company operating on 

 a cost plan could provide. The result 

 was Country Life Insurance Company 

 set up in 1929 as a cooperative legal 

 reserve company operating under the 

 control and supervision of the Illinois 

 Agricultural Association. 



Country Life Insurance Company, 

 the farmers own company, has during 

 the past nine years performed an in- 

 valuable service to Illinois farmers. 

 Its rapid growth in volume, careful 

 selection of risks and low operating 

 costs have made possible protection at 

 an unusually low cost. These same fea- 

 tures make Country Life policies out- 

 standing as an investment. 



The placing of more than $115,000,- 

 000 of business on the books in the 

 short span of nine years is a service to 

 farmers the value of which is impossible 

 to estimate. Many of the company's 80,- 

 000 policyholders would never have 

 carried life insurance had it not been for 

 the confidence they have in their own 

 company. Many thousands of dollars 

 have been paid out to beneficiaries who 

 would have had. no insurance if it had 

 not been for the origin of Country 

 Life. 



During the past nine years the com- 

 pany has paid out $1,600,000 in death 

 claims. This money has been used to 

 pay off mortgages, educate children and 



Couniry Life is Outstanding 

 inlService, Quality and Price 



By DAVE MEEHER 



provide widows with life-time incomes. 

 The remaining $115,000,000 in force 

 together with that which will be added 

 in the future will as time goes on pay 

 off a lot of mortgages, educate a lot of 

 children and provide a lot of widows 

 with life time incomes. 



In addition Country Life will con- 

 tinue to pay large sums to living policy- 

 holders. The company has already paid 

 to' living policyholders $1,116,000 in 

 the form of dividends, cash values and 

 loans. When the endowment contracts 

 start maturing the company will also 

 be paying life time incomes to living 

 policyholders. 



The benefits to Country Life policy- 

 holders might well be divided into two 

 classes. First, protection , — which 

 means money for income to dependents, 

 money with which to pay off debts, in- 

 heritance tax and cost of settling es- 

 tates. Second, investment — which 

 makes possible the accumulation of 

 funds for the policyholder's own fu- 

 ture income. While such funds are 

 being accumulated a reasonable rate 

 of interest is being earned for the bene- 

 fit of policyholders. In fact, it is dif- 

 ficult for the average individual to in- 



vest money and earn as much interest 

 as he "or she can through a Country 

 Life investment program. 



Why shouldn't farmers be enthu- • 

 siastic about their own co-operative ; 

 legal reserve guaranteed rate company 

 when they know that in addition to ' 

 superior service their company is un- 

 surpassed in quahty and price. Eighty 

 thousand p>eople have expressed their 

 confidence by becomirt)g policyholders. 

 More than $6,500,000 has accrued to 

 the benefit of policyholders to make 

 fx>ssible the above mentioned services. 

 These funds have been so carefully in- 

 vested that not one penny has been 

 lost of the principal belonging to pol- 

 icyholders and tne required rate of 

 interest has always, been earned. This 

 unusual record is the result of a com- 

 petent investment committee whose * 

 duty it is to constantly watch and study 

 investments. 



The lower first cost of Country Life 

 compared to the average participating 

 life insurance premium has resulted 

 in a savings in premium outlay to farm- 

 ers of more than $2,300,000. Conserv- 

 ative management has made possjbie 



(Continued on page 20, cnl. 3) 



ALL APPUCATIONS ARE DOUBLE-CHECKED - • 



Left to right are Dr. Boland, head of the medical department. lohn Logan. Mary 

 Nolan and Richard Fox, actuaries. Each application is checked by two actuaries be- 

 fore policies are issued. Unusual applications are examined by Dr. Boland whose 

 careful scrutiny of all applicants' medical records has been a factor in the company's 

 outstondma record of low mortality. 



t 



APRIL, 1938 



19 



