L. 



are 

 for 



/2uidl Sa^Qtu 



By C. M. SEAGRAVES 



^^-^ORSES kick. Horses not 

 ^^11' on'y l^'cl'. they kick people. 

 ^ / I, Some of the people are chil- 

 dren, and some of the kicks are fatal. 

 For this reason, few parents would will- 

 ingly purchase a mean horse. 



Glass breaks. It not only breaks, it 

 cuts people. Some of the people are 

 children, and some of the cuts are fatal. 

 For this reason, few parents will buy a 

 car not equipped with safety glass. 



Gears mesh. Gears not only mesh, 

 they mesh on fingers. Some of the 

 fingers belong to parents. Some of the 

 parents are killed. For this reason, 

 parents hesitate to buy unguarded ma- 

 chinery. Yes! They do not! 



on practically all of his farm machinery? 



Same old seats! 



Protect the children .... of course. 

 Demand safety glass and 4-wheel brakes 

 on automobiles .... certainly. Insist on 

 gentle horses and dogs .... obviously. 

 Insist on safe-guarded farm nuchinery? 

 To date, NO! 



Whoever heard of a farmer complain- 

 ing because the tractor seat had no lazy- 

 ^ back.' In fact, whoever heard of a 



farmer saying anything wasn't safe 

 enough to buy; or lamenting the miser- 

 able, uncomfortable, antiquated, cheap 

 and wholly unsatisfactory seats which 

 have not been changed in their design 

 within the memory of the average farmer 

 .... that he buys on his driving plow, 

 discs, cultivators, corn binders, in fact. 



Whoever heard of a farmer refusing to 

 purchase a tractor because of no fenders.' 

 Whoever heard of a farmer shying away 

 from signing the promissory note because 

 of unguarded gears and open chains? 

 Wouldn't tolerate a mean bull but how 

 about that power take-off with its un- 

 protected shaft, ready to catch any loose 

 clothing and whirr the wearer to his 

 death ? 



An open cistern .... never ! Someone 

 might fall into it. But did you ever see 

 a platform or shield around the seat on a 

 riding disc so that the operator couldn't 

 fall into that! Mother's washing machine 

 wringer must have an automatic safety 

 release but what about Dad's corn picker 

 .... any way for him to shut off the 

 mechanism if he gets his fingers caught? 

 None! Of course, he shouldn't get his 

 fingers caught, but he does, and he prob- 

 ably always will. Teach him a lesson? 

 Is that it? 



We could go on ; maybe we will some 

 time. Let's think about what we have 

 already said. Why don't we feed soy 

 beans to our hogs .... that's easy .... 

 it makes soft pork and people won't buy 

 soft pork. Why don't we let the chickens 

 sit on the eggs a few days before we 

 pick them up? That's simple .... it 



S^!fSi^^*^ 



Do You Hot* Thia Sticker on Year Cor? 



Tentative 1938 Safety 

 Lane Schedule 



May 



Lovington, Moultrie County 2 



Sullivan, Moultrie County ._ 3 



Shelbyville, Shelby County 4-5 



Paris, Edgar County 6-7 



Marshall, Clark County 9 



Casey, Clark County __ _ 10 



Robinson, Crawford County 11-12 



Newton, Jasjjer County 13-14 



Flora, Clay County _.... 16-17 



Salem, Marion County 18 



Centralia, Marion County 19 



Fairfield, Wayne County _ 20-21 



Lawrenceville, Lawrence County .. 23-24 



Mt. Carmel, Wabash County 25-26 



Albion, Edwards County 27-28 



Carmi, White County 31 -June 1 



spoils the eggs; and customers won't buy 

 them. Why don't we water our milk and 

 increase its volume ? The customers won't 

 buy it. 



Get the idea? We give the customer 

 what he demands. That's all any custom- 

 er ever gets. He never has, and he never 

 will, get more than he has the courage 

 to go after. The customer determines 

 sales; sales determine profit. Profits arc 

 what stock holders demand. 



Still with the idea? We're one of the 

 biggest customer classes in the world. 

 We have also been one of the most 

 uncritical. We have purchased lightning 

 rods of poor design and worse construc- 

 tion. We've been suckers for patent 

 medicine and high-jump insurance 

 schemes. We've been sold non-existent 

 magazines and shoddy cloth. We've been 

 the taxpaying goats since time immemo- 

 rial. In short, we've been the world's 

 best customer for what no one else would 

 buy; the world's biggest victim for prac- 

 tices and abuses no one else would have 

 tolerated. 



Last year, 164 Illinois farm folks died 

 in accidents on the farm; 21% of these 

 deaths resulted from farm machinery in- 

 juries. Nearly all of these accidents were 

 due to somebody's carelessness. Whose? 

 (1) Our own, for careless acts in han- 



MAY. 1938 



31 



