THE BETHANIZED COATING 

 IS 



Buy yours from the nearest 

 Association Member 



The Bethanized coating is deposited electrically, 

 atom by atom, as the wire passes through a solution. 

 Since the current flows absolutely evenly into all 

 parts of the wire, this process builds up a coating 

 that can't help but be perfectly uniform. 



2. Crackprooi coating. Crimping, twisting, 

 bending don't faze the Bethanized coating. You 

 can actually crush Bethanized wire flat back on itself 

 without harming the tight zinc armor. 



3. Protected by 99.99-per-cent-pure idnc. AH 



Bethanized coatings are 99.99-per-cent-pure zinc all 

 the way through. This means Bethanized Fence has 

 maximum ability to fight rust from the surface to 

 the copper-bearing steel base wire. 



Rust-resisting copper-bearing wire is used in all 

 Bethanized fence. No extra cost, but plenty of 

 extra service. - 



Distributed by farmers elevators, livestock marketing associations, producers 



supply and county service companies. 



If your local cooperative doesn't handle Bethanized fence, write 



Here's what this means to you: 



1- No thin spots to give rust a start. There 

 aren't any chinks in the Bethanized coating. All 

 parts of the fence are protected by the same smooth, 

 even zinc armor. 



AUGUST. 1938 



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