\ Pioneer In Better Farming 



POIUD HEREFORD lARHS 

 m Niuc Hitifoi't' cum 



Voiitai Uurort 



HAVE THE GOODS — ADVERTISE THEM 

 Above: Triplet calves, living proof of 

 Polled Hereford fruitfulness. Below: One 

 of several Werner roadside signs. 



jf I.I I'll. i; triak rollid easily 

 yTr ••'^'".U •' winding' IVnnsyl 

 r\.^ I v.ini.i ro.ul early one morn- 

 ing about a year aji;o. In the cab were 

 Henry Worner of Mason county. Illinois, 

 ami his driver. They stopped briefly to 

 ask a farmer the location ot a cerl.iin 

 Polled Hereford breeders I'arin. In (he 

 stock rai,k ot the truck was a voun^ bull 

 on his way to a new o\\ ner. 



Ihc man who directed them iiiii;hl 

 have scratched his heail as they moved out 

 ot si^ht and muttered to himself. What 

 in the worlil are two Illinois t.irmers do 

 int; here with a bull ^" 



Hul. ot course, he (.ouldiit ha\e knoun 

 that Henry Worner anil son of San |ose, 

 Illinois, use business methods in advertis- 

 m^ and sellini; their cattle. He couldn t 

 have known either that the bull he .saw 

 was sold by mail in less than a week. 

 Nor could he have known lli.it the price 

 the buyer p.iid im hided prompt ileli\ery 

 at the buver s barn lot. 



What his Pennsylvania nei_t;hbor mit;ht 

 have thought worricii Henry not one 

 whit. His task at the moment was to 

 see that the buyer _i;ot his calf anil was 

 .satisfied with him. Too, he was hurryini; 

 to i;et back to Mason county in order to 

 start tor Texas with another animal or 

 two for a customer. 



Mason lount)-. loni: noted tor tine beef 

 cattle, especially Shorthorns, is rapidly 

 Hainint; a reputation as a hcadc]uarters for 

 Polled Herefords. The W'orners, Henry 

 and Wilfred J., have done much to build 

 that reputation. 



It was l~ vears .ii;o that Henrv started 

 operatiny the farm on whiJi he lives. 



16 



Tilt' Stiiry III Hrnr> Wnrner and Son iif lUusim County 

 iinil Thi'ir I'olli'd Heri'fords 



By LARRY POTTER 



rhrouyh the years his farm has urown 

 both in si/e and fertility. Always alert 

 for improved breeds or practices that 

 woulil increase his income and livint; 

 standards, Henry pioneered in siientific 

 agriculture. 



Harly in his i.ireer, and farmins: as Mr. 

 Worner does it is a lareer, he grew clover 

 and rotated his crops. About 25 years 

 ago, belore there was a barm Bureau in 

 Mason lounty, Henry joined the Tazewell 



in the plan. Today, lOO-bushel yields of 

 corn are not uncommon on Worners' 

 bLick, sandy loam. 



If any unit of the system predominated, 

 it was livestock. Henry raised fine pure- 

 bred Scotch Shorthorns and Percheron 

 horses. 



"I dealt more in horses than I did in 

 cattle. It seemed that everyone in the 

 days just before the war wanted horses 

 but there wasn't much interest in my 



READY TO START FOR TEXAS 

 Signs tell the kind of animal in the truck, where it is from and where it is going, 

 Henry Worner, left, delivers the animals sold, sees that the customer is satisfied. 



County Soil Improvement Assixiation 

 to learn more about better farming. 



Through this organization he discov- 

 ered that limestone would make clover 

 produce more of both hay and nitrogen. 

 'That was the founding of a well-rounded 

 plan of soil improvement. 



The next step was to use rock phos- 

 phate. Alfalfa played its part in the 

 svstem. ( rop rotation, livestock, manure, 

 sweet clover, soybeans, permanent pas- 

 tures and hybrid corn, each found a niche 



kind of cattle, " Henry recalls. 



About the time I had given up raising 

 purebred cattle, tractors and autos came 

 along and the horse business was badly 

 hit. I still raised a few calves and went 

 into hog raising a little heavier. " 



While all this was going on, Wilfred 

 was growing up. As soon as he finished 

 high school he entered Bradley College 

 at Peoria for general training in business, 

 salesmanship and advertising. After grad- 

 uation, he sold cars for a Peoria dealer 



I. A. A. RECORD 



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