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Why more Illinois farmers use these oils than any other brand! 



1. BECAUSE a farmer will not cheat himseli. His first 



demand is QUALITY. He knows that 

 lubrication expense is only 3% of the 

 total cost of tractor operation. Penny- 

 wise economy does not pay. Farmers 

 demand Perm Bond and Blue Seal be- 

 cause these oils have set a NEW pace 

 for quality for more than a decade. 



2. BECAUSE farmers want human and understanding 



service. They built this organization to 

 obtain facts and counsel on ways of 

 of saving money by cutting operating 

 costs. 



3. BECAUSE price and quality too often are confused. 



Some sellers with their "bargains," 

 tricky tests, and evasive discounts add 

 to this confusion. The desire for price 

 advantage leads to substitution. Other 

 sellers play "put and take" with TAXES 

 — they quote a price WITHOUT TAX 

 but put it on when presenting the bill. 

 Your Service Company quotes ONE 

 price including Federal Tax. 



4. BECAUSE farmers are business men. If there is a 



profit made on their oil business, they 

 need it and want it. In eleven years 

 farmers have saved 57,800,000 — HARD 

 CASH. 



See your Service Company Salesman Today. Ask about our Future Order Plan. 



