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\^^OLKS in Danville go right to 

 ^, the producer for their milk. 

 S^ The milk is brought from the 

 farm, pasteurized, bottled and sold by 

 the dairymen themselves through their 

 cooperative, the Producers Dairy of Dan- 

 ville. Operations are so speeded up that 

 much of the milk handled by the Pro- 

 ducers is used the same day it was drawn 

 from the cow. 



Then, too, milk is kept in perfect con- 

 dition at one of the 17 Producers cash 

 and carry stations until the customer calls 

 for it. Consumers know that their milk 

 has not been jolted around in a milk 

 wagon and left on their doorstep hours 

 before they are ready to use it. For 

 those who prefer to have their dairy 

 products delivered, the Producers main- 

 tain five routes. 



Newest of the milk stations is one 

 operated by Mr. and Mrs. Kerby. Mod- 

 ern in design and equipment, the station 

 is located in a residential shipping dis- 

 trict and is adjacent to a free parking lot. 



So popular are the cash and carry 

 dairies in Danville that sales increased 

 40 per cent this year as compared to last. 

 Popular, too is the two-cent difference in 

 price between delivered and "get-it-your- 

 self" milk. It's eight cents at the sta- 

 tions, ten on the route. 



In addition to milk, consumers buy 

 Prairie Farms butter, buttermilk, cottage 

 cheese, chocolate milk, orange juice and 

 fresh eggs. In season they get fresh, 

 locally grown fruit and vegetables. 

 "Bodi-Bilder" milk, a homogenized 

 product, makes up about 20 per cent of 

 total milk sales. 



Plan Favors Producers 



More important to producers is the 

 efficiency of the system. For each dol- 

 lar consumers spent for milk in the sta- 

 tions last year, the man on the milk stool 

 got 78.98 cents. Compare this with 

 other markets. 



Few dairies in the state can equal the 

 record made by the Producers Dairy of 

 Danville. Sales have increased from 

 $47,000 in 1934-35 to more than $150,- 

 000 in 1937-38. Between December 1, 

 1936 and November 30, 1937, the Dan- 

 ville Producers Dairy marketed 4,336,- 

 086 pounds of milk and ranked second 

 only to the Producers Dairy of Peoria 

 among distributing dairy co-ops in the 

 state in volume handled. 



The 171 dairymen who market their 

 milk through their own cooperative may 

 well be proud of the record they have 

 made in efficient selling. Much credit 

 is given the officers and directors and 

 Manager Frank Bott for the success of 

 the enterprise. Directors are: R. R. 

 Bookwalter, president; J. W. Lenhart, 

 vice-president; J. Cole Morton, secretary- 

 treasurer; Dave Rouse, and J. J. Herman. 



A Cash and Carry Dairy 



PERFECT MILK AT ALL 

 TIMES 



Seventeen cash and 

 carry depots conve- 

 niently located in Dan- 

 ville's residential shop- 

 ping centers are the 

 backbone of the Pro- 

 ducers' business. The 

 newest, operated by 

 Mr. and Mrs. Kerby, 

 boasts a free parking 

 lot. 



McHenry County and Kane County 



ranked 11th and 40th, respectively, 

 among the fifty heaviest milk produc- 

 ing counties of the United States in 

 1934, according to the Census Bureau 

 of the Commerce Department. Los 

 Angeles County, California, ranked first 

 and St. Lawrence County, New York, 

 ranked second. 



McHenry, Kane, Stephenson, Lake 

 and Will are, respectively, the highest 

 milk producing counties in Illinois. 



Going Forward with the AAA 



(Continued from page 26) 

 labor policies which encourage inopportune 

 strikes and disorder. We condemn govern- 

 ment policies which give federal jobs and 

 relief to able-bodied workmen who persist in 

 refusing employment except at unreasonable 

 wage scales or who strike for higher wages 

 which private employers cannot afford to pay. 



Farmers oppose such unreasonable tendencies 

 as we have witnessed in recent years involving 

 sitdown strikes, confiscation of property and 

 similar indefensible activities. Government 

 policies which encourage or condone such ac- 

 tivities will not receive approval or support of 

 the thinking farmers of this nation. 



Our organization repeatedly has insisted that 

 unemployment relief administration should be 

 placed in the hands of locally constituted au- 

 thorities who can distinguish best between the 



deserving and undeserving. We believe that 

 a substantial part, if not all, of relief funds 

 required in any community be raised by local 

 taxation, that conununities be given no state 

 nor federal aid until they have made sub- 

 stantial contributions themselves, that the 

 amount of relief given to the deserving either 

 in the form of cash, food supplies or wages on 

 government make-work jobs be not so liberal 

 as to discourage able-bodied persons from 

 diligently seeking employment in private enter- 

 prise. Farmers have no patience with relief 

 policies which violate the fundamental princi- 

 ple of food and shelter for those who try and 

 want work but nothing for those who refuse 

 work. 



Finally as we go to our homes let us keep 

 uppermost in our minds the responsibilities we 

 bear in maintaining a vigorous, militant 

 organization of farmers fighting for the right- 

 ful interests of agriculture and the true inter- 

 est of the nation. Let everj' member aggres- 

 sively maintain and insist on the need for a 

 balanced agriculture and a fair exchange value 

 for farm products for the welfare not only of 

 that half of our population directly dependent 

 on farm income but for the welfare of the 

 entire nation. We have taken a definite posi- 

 tion on the question of securing a fair share of 

 the national income for agriculture. Let us 

 keep that position and be ever on the offen- 

 sive until it is fully attained. 



The future of the boys and young men and 

 their families who will soon take possession 

 of American farms will largely depend on how 

 well we measure up to our responsibilities in 

 developing an adequate, permanent program 

 for American agriculture. 



ID 



OCTOBER. 1938 



27 



