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A WORTHY PRODUCT 



"C IRST, last and always — produce a worthy produa! 



This is the first principle in any business, a neces- 

 sity in successful cooperative marketing of farm pro- 

 duce. It is a fundamental part of the Farm Bureau 

 program to help make the farm pay. 



The counsel of the Farm Adviser . . . helpful in- 

 formation from the cooperative and Farm Bureau . . . 

 and the association of producers in a common enter- 

 prise all work together to raise the general standard 



of farm produaion in any community or county. 



To improve the average quality of milk, cream, 

 butter, poultry, eggs, frui^ and vegetables in any com- 

 munity or state requires the UNITED ACTION of 

 farmers working through their commodity cooperatives. 

 The faa is that producers usually have little incentive 

 for improving quality until the cooperative takes hold 

 and makes possible payment for quality produaion. 

 Support your cooperative! IT PAYS! 



ILLINOIS AGRICULTURAL ASSOCIATION 



Largest State Farm Organization in America 



