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ILLINOIS FARMERS-THOUSANDS OF us 





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"FROM ANY STANDPOINT COUNTRY 

 LIFE TAKES FRONT RANK" 



"To the insuring public we recommend 

 this company. From any standpoint it takes 

 front rank." This statement is contained in 

 the independent factual report published 

 in January. 1939, by the Standard Analytical 

 Service of St. Louis, Mo. 



'The most oustanding ieature of this company is 

 its financial portiolio," said the report. "As oi Dec. 

 31, 1938, the company shows a well diversified in- 

 vestment portiolio with no investment too large in 

 size . . . Over 85 per cent oi its total assets invested 

 ore in these two items, cash and bonds, and the 

 company, ii called upon, could liquidate all possible 

 cash demands by policyholders in 24 hours' time. 



"The company has a gross surplus oi $1,489,141.03 

 which is more than sufficient for any contingency 

 and the reserve basis is of the strongest." 



COUNTRY LIFE COMPARED 



In the STANDARD ANALYTICAL SERVICE report. 

 Country Life Insurance Co. was compared with the 

 average oi 4he 17 leading companies as follows: 



FINANCIAL STABILITY: A company, to be satisfactory, must be not 

 only in sound present financial condition, but with a sufficient 

 mifrgrn of assets, valued over liabilities, ultimately to meet all 

 obligations as ttiey mature tlirougli the passing years. It is one 

 of the best measures of strength. 



ASSETS FOR EACH $100 OF LIABILITIES. 17 LARGEST 

 COMPANIES $105.55 



COUNTRY LIFE INSURANCE COMPANY 120.84 



LIQUID'TY: A hrje percent of liauid assets emble a c-mpany to meet 

 current obligations tor any emeiiency tliat may arise. 

 LIQUID ASSETS INVESTED IN CASH AND BONOS. 17 LARGEST 

 COMPANIES 57.89% 



COUNTRY LIFE INSURANCE COMPANY 85.33% 



NET SURPLUS RATIO: A large net surplus means ability to take 

 emergencies "in stride". It is the acid test of excellence; shows 

 the PER CENT OF EXCESS FUNDS TO TOTAL LIABILITIES. 

 17 LARGEST COMPANIES 5.55% 



COUNTRY LIFE INSURANCE COMPANY 20.84% 



