APPENDIX 329 



people ; he may furnish his office so that it proclaims him a man of 

 taste and business efficiency. He may cultivate acquaintances, not 

 only for the general broadening effect of wide acquaintanceship but for 

 the definite professional use which his acquaintances may be to him, — 

 his fellow practitioners through a mutual polishing of ideas, and people 

 in general through their possibly becoming clients. He may lend his 

 assistance to public enterprises, particularly in the field of city planning, 

 for no pecuniary return or for a small one, considering that he is paid 

 by the public service which he renders and also by the calling of his 

 name to public attention in a desirable way. He may enter competi- 

 tions, both to try his powers against those of his fellows, and for the 

 public notice which any success would bring, quite as much as for the 

 hope of any immediate pecuniary- reward. He may join professional 

 societies, that he may learn what other landscape architects are doing 

 and, by contributing to the reputation of the profession at large, so 

 promote his own. 



Some of these activities are primarily for the young man ; others 

 will be kept up throughout a man's professional life. In any case they 

 are but preliminary to getting work, and they will not of themselves 

 enable a man to do good work. It is very rare that a reputation of 

 any magnitude or permanence, or a landscape architect's business of 

 any considerable size, rests on anything else than the good will of a 

 succession of satisfied clients.* 



Every landscape architect will have to decide whether or not it is Advertising 

 desirable for him to seek publicity by any form of advertising in papers ^"^ 

 or magazines or otherwise. Such advertising as may come by writing ^ 



books or articles in magazines or newspapers is certainly unobjection- 

 able and may be desirable if the practitioner can spare the time and 

 energy to do it. Descriptions of pieces of work, properly credited to 

 their designers, are often printed in publications where they are of 

 general or professional interest. Their advertising value to the prac- 

 titioner is considerable, and little fault can be found with the designer 

 for writing such articles, or allowing them to be written about his 

 work, so long as they are honest descriptions, and not written more to 



* Cf. the article by C. M. Robinson Getting the Business in Landscape Archi- 

 tecture, Apr. 191 7. (See References.) 



