32 



TRANSACTIONS OF THE AMERICAN SOCIETY 



relative to the work of his Committee on En- 

 tertainment and in which he expressed the 

 opinion that more time should be given the 

 committee in planning for the annual meet- 

 ing, and that at least six public speakers 

 should be secured in order that the meeting 

 might be made the best of the year, the presi- 

 dent stated that the Executive Committee had 

 voted at its morning session that it should be 

 the duty of the Entertainment Committee to 

 recommend and, if need be, to provide the 

 speakers at all meetings, and further that they 

 be required to submit their program to the 

 Executive Committee for approval at least two 

 months in advance of said meetings. Mr. 

 Greenleaf requested that the secretary be in- 

 structed to notify local chapters of new mem- 

 bers elected to membership in their district, 

 and it was the sense of the meeting that this 

 should be done. The report of the Committee 

 on Professional Practice and Ethics, Mr. 

 Child, chairman, was read and a very interest- 

 ing discussion ensued. The president brought 

 up the question whether the meeting should 

 go on record as endorsing different methods 

 of charging, and it was 



Voted: That it is the sense of this meeting 

 in endorsing as many methods of charging as 

 possible, to enable each member to select a 

 method best adapted to his use. 



Voted: That the society endorses a percent- 

 age charge, a time charge, a unit of service 

 charge, a lump sum method and a unit of 

 area method of charging. 



In taking up the preliminary report of the 

 Committee on Publicity, President Pray ex- 

 plained: 



"The first act of the chairman upon appoint- 

 ment was to send to each committee member 

 for comment, a statement of the different 

 methods of publicity known to be practiced by 

 the members of the society, or which have 

 been recommended for the purpose. These 

 methods are: 



1. Personal solicitation by self or agent. 



2. Business cards in magazines or papers. 



3. Business circulars. 



4. Literary civic or social activity. 



5. Placing the words, "American Society 

 of Landscape Architects" on stationery or 

 other literature. 



6. Placing on stationery a few words de- 

 scriptive of the profession in addition to the 

 term landscape architect or its synonym. 



7. Posting a sign on work under construc- 

 tion, giving the name and address of the prac- 

 titioner. 



8. Publicising the society or a chapter by 

 an advertising page in certain magazines. 



9. Publicising the society or a chapter by 

 magazine articles. 



10. Public exhibition of plans, perspectives 

 and photographs. 



1. Personal Solicitation by Self or Agent. 

 Following a discussion on this subject, upon 

 motion of Mr. Greenleaf, it was 



Voted: It is the sense of the meeting that 

 the A. S. L. A. discourage all solicitation of 

 business except as it can be done with entire 

 personal dignity and professional propriety. 



2. Business Cards in Magazines or Papers. 

 The chairman asked, "Shall we discourage 

 methods of advertising by cards, or other- 

 wise?" Upon motion of Mr. Olmsted, it was 



Voted: The A. S. L. A. is decidedly against 

 placing business cards in magazine advertising. 



3. Business Circulars. During the discus- 

 sion Mr. Olmsted thought "Advertising Cir- 

 culars" would be a better term. The discus- 

 sion resulted in the following vote: 



Voted: That the society condemns the send- 

 ing out broadcast of professional circulars or 

 their use in any way likely to result in loss 

 of professional dignity. 



Dinner Session. Present: Mrs. Farrand, 

 Miss Coffin, Messrs. Blossom, Brinckerhoflf, 

 Caparn, Dawson, DeForest, Fowler, Gay, 

 Geiflert, Greenleaf, Hubbard, Lay, Manning, 

 Olmsted, Parsons, Phillips, Pray, Saltus, 

 Schermerhorn, Smith, Tealdi. Vaux, Vitale, 

 Weinrichter, Wheelwright. Guests: Nelson 

 P. Lewis, Chief Engineer Board of Estimate 

 and Apportionment, New York City, Charles 

 W. Stoughton, President Municipal Art So- 

 ciety, New York City, William Warner Harp- 

 er and Irving Payne. 



The report of the president for the year was 

 given during the dinner, and the president re- 

 ferred to a message he had received from a 

 landscape architect in Belgium appealing to 

 the members of the society to contribute 

 knowledge as a result of their experience in 

 city planning to aid that country in replanning 

 her cities after the war is over. Mr. Green- 

 leaf, president of the New Y'ork chapter, gave 

 an interesting report on its activities during 

 the year and President Pray reported for 

 the Boston chapter. Report of the Minne- 

 sota chapter was read and applauded. The 

 president then introduced Mr. Nelson P. 

 Lewis, who gave a very practical talk on the 

 cost of City Planning in American Cities. Mr. 

 Stoughton described to the society the work 

 and aims of the Municipal Art Society of New 



