December. 1958 



Avars: Publications and Public Relations 



209 



groups served by the Natural History 

 Survey have made necessary a diversity of 

 style and even of format. Each report to 

 he published is written and edited for a 

 particular reader group in the hope that 

 to this group the report will be "immedi- 

 ately useful and interesting." 



The joint aim of the writer, or writers, 

 and the editorial staff is to make each 

 published paper an orderly, logical presen- 



tation of the results of a particular seg- 

 ment of research ; to include all pertinent 

 data and to exclude all inconsequential 

 or extraneous matter; to achieve accu- 

 racy' in original data and in quoted and 

 paraphrased material; to state only such 

 conclusions as can be justified by data 

 presented ; to make all statements so clear 

 that they can be easily understood and 

 cannot readilv be misunderstood. 



