126 



SIXTEENTH ANNUAL REPORT OF THE 



will hear from Mr. Williams. Mr. 

 Wiliams is at the head of the Honey 

 Producers' League of the United 

 States; he has a paper. 



Ladies and Gentlemen: This is 

 pressing me into service a little bit. 

 I had not expected to say anything 

 here, but I have been asked to and I 

 will give you what I have. The sub- 

 ject is: 



GEO. W. WILLIAMS. 

 CO-OPERATIVE ADVERTISING. 



I heard a little anecdote the other 

 day. It was not much of an incident 

 as incidents go, but it will serve to 

 illustrate the point I wish to make. 



One day a benevolent man was walk- 

 ing in the street with his wife and 

 the^ met a little one of three or four, 

 crying as if her little heart would 

 break. The kind gentleman paused 

 and raised the little tot in his arms 

 and tried to comfort her. He ques- 

 tioned her as to the cause of her 

 troubles and she sobbed out, "I want 

 to go home." The wife, after soothing 

 her, expressed a belief that she was 

 too small to know her home; when 

 quick as a flash the little girl replied, 



"I dess I know my home, but I do not 

 know how to det there." 



Do you see the comparison? The 

 bee-keepers are mostly quiet, modest 

 people, unused to the tearing, roaring, 

 crowding and bewildering turmoil of 

 modern business. They know very 

 well what they want — they want wider 

 markets and better prices but, like the 

 little girl, there are so many cross 

 streets of competition, so many by- 

 ways of transportation, so many blind 

 alleys of speculation and bewildering 

 combinations of those higher up, that 

 they are at a loss how to get it. 



Let us carry the illustration a little 

 further. The little girl had never be- 

 fore seen the cars with their rattle and 

 clangor, and she confided to the good 

 woman, that "I was 'fraid they would 

 fall on Mary." The little mind lacked 

 the experience to know that these same 

 street cars that so frightened her 

 would carry her very near her home 

 if she only understood how to use 

 them. She lacked the broad point of 

 view that knowledge gives. 



While the greater number of the bee- 

 keepers are modest and quiet people, 

 going about their business on foot as 

 it were, we have among their ranks 

 types of these different elements that 

 terrified the child, and which alarm 

 some of us, let us hope, unnecessarily. 

 We have the big corporations like huge 

 trains of cars, rushing along at a great 

 speed, carrying vast loads for many 

 people who are unable to carry their 

 own loads, in automobiles, carts, wheel- 

 barrows, or on their shoulders, and we 

 have the little fellows frightened at 

 the traffic rolling around them, and we 

 have some ' philanthropists to help 

 others find the way. 



These different factors, when found 

 in a city, are all vital, and make a 

 complete unit. They coordinate in 

 making a great business machine to 

 carry on the daily business of the great 

 city. The cars are not the enemy of 

 the helpless ones, but are friends when 

 properly understood. They do the 

 things and carry the burdens that 

 would crush the individual man if he 

 were to undertake them. 



But the interests of all these 

 elements are closely interwoven. We 

 are all wanting to get to our various 

 homes. We all want better markets 

 and better prices. We may not agree 

 in many details. Some of us little 

 fellows will "kick" when the big trains 



