MARKETING 



125 



elimination of the grain buyers, a class of men who 

 are not producers but who profit by handling the 

 wheat. In spite of its theoretical advantage the 

 plan is not generally followed in practice. The 

 reasons for this are: (i) results have not proved 



FIG. 65. Hauling wheat to market. Sometimes the family goes along. 



better than when sold through organized dealers ; 



(2) slower returns and greater risks are involved ; 



(3) there is an inability to sell in less than carload 

 lots ; and (4) manual labor is necessary where 

 car-loading devices are not provided. 



