14 CONFERENCE ON NATURAL BEAUTY 



I have directed the Chairman of the Council of Economic Advisers, 

 with the appropriate departments, to study the use of economic in- 

 centives as a technique to stimulate pollution prevention and abate- 

 ment, and to recommend actions or legislation, if needed. 



I have instructed the Director of the Bureau of the Budget and the 

 Director of the Office of Science and Technology to explore the ade- 

 quacy of the present organization of pollution control and research 

 activities. 



I have also asked the Director of the Office of Science and Tech- 

 nology and the Director of the Bureau of the Budget to recommend 

 the best way in which the Federal Government may direct efforts 

 toward advancing our scientific understanding of natural plant and 

 animal communities and their interaction with man and his activities. 



The actions and proposals recommended in this message will take 

 us a long way toward immediate reversal of the increase of pollutants 

 in our environment. They will also give us time until new basic 

 knowledge and trained manpower provide opportunities for more 

 dramatic gains in the future. 



White House Conference 



I intend to call a White House Conference on Natural Beauty to 

 meet in mid-May of this year. Its chairman will be Mr. Laurance 

 Rockefeller. 



It is my hope that this conference will produce new ideas and ap- 

 proaches for enhancing the beauty of America. Its scope will not be 

 restricted to Federal action. It will look for ways to help and en- 

 courage State and local governments, institutions, and private citizens 

 in their own efforts. It can serve as a focal point for the large cam- 

 paign of public education which is needed to alert Americans to the 

 danger to their natural heritage and to the need for action. 



In addition to other subjects which this conference will consider, 

 I recommend the following subjects for discussion in depth : 



Automobile junkyards : I am convinced that analysis of the tech- 

 nology and economics can help produce a creative solution to this 

 vexing problem. The Bureau of Mines of the Interior Department 

 can contribute technical advice to the conference, as can the scrap 

 industry and the steel industry. 



Underground installation of utility transmission lines: Further 

 research is badly needed to enable us to cope with this problem. 



