THE TOWN SCAPE 81 



ony of a prairie town to the heights of real beauty. Not only the 

 planting of trees should be stressed, but flowers also, for color in the 

 townscape. 



Recently, a New York woman urged the planting of masses of 

 flowers where masses of people passed. She was instrumental in the 

 planting of flowers right down the center of Park Avenue. It was 

 she who said that flowers to a city are like lipstick to a woman they 

 just need that touch of color. 



Do not underestimate the touch of color to the townscape. Land- 

 scape design schools and civic development conferences, trained na- 

 tional councils, State garden club members should be leaders in 

 community beautification projects. Such informed persons then 

 serve intelligently as members of park boards, highway commissions, 

 schoolground committees and the like. 



Industry can contribute in a financial way through grants to 

 garden clubs to help establish parks and greenbelts and for planting 

 projects of all kinds. Industry has a major effect on what this 

 country looks like. So industry should be encouraged to help. 

 Perhaps the internal revenue structure could be revised to see what 

 changes could be made to give greater incentive to industry in its 

 efforts to help improve the quality of the environment. 



Through junior garden programs, youngsters are taught to garden 

 and are trained to appreciate the beauties of the world about them. 

 Many city children today have no chance to experience natural 

 beauty. Through education and appreciation of beauty, beauty is 

 brought about. This is necessary if we expect the next generation 

 of Americans to support the programs that we are now planning 

 today. 



Mr. Rockefeller mentioned this in his talk this morning. The 

 teacher should be better trained to bring a knowledge and an aware- 

 ness of beauty to the youth of this country. Much more could be 

 done to emphasize an appreciation of natural beauty, good urban 

 design, and the preservation of our historical assets. 



Educating our children not only to be aware of beauty, but also 

 to appreciate beauty is one of the finest investments that we can 

 make in the future of America. The Federal Government should 

 help educate the public, not only the very young, but the older 

 citizens, too. 



There was a 90-year-old gentleman of my community who was 

 made aware of a blossoming tree and this led to other observations in 



