252 CONFERENCE ON NATURAL BEAUTY 



You will hear later that they must be permitted in any known busi- 

 ness area. Well, that has been the roadblock for 50 years, because 

 they interpret that to mean that any hamburger stand, any farmer's 

 stand selling his farm products as representing a business area. 



So that is our fourth need for State roadside councils. 



Mr. TOGKER. As our chairman has stated, I appear here and have 

 been invited in the capacity as Chairman of the Board of Directors 

 of the Outdoor Advertising Association of America. 



This Association represents over 600 members that operate in some 

 15,000 markets throughout the United States. I think I will have 

 for you what I hope you will consider an agreeable surprise. 



As to the position taken by our Board of Directors and which I 

 have been instructed to communicate to this group, that board is 

 comprised of representatives from every State in the Union. I should 

 ask you to consider the fact that we have not been entirely impervious 

 all these years to the requirements of scenic beauty. Over two years 

 ago our association, desiring to cooperate in the manner that we felt 

 good citizens should, set up a committee and requested prominent 

 citizens to help us determine what was a scenic area that was not 

 officially designated as such so that we ourselves could seek legis- 

 lation in the various States restricting our right to maintain and erect 

 structures. Those citizens were the State Highway Commissioner of 

 Texas, a planning consultant, a lawyer, and the chairman of public 

 affairs of the General Federation of Women's Clubs. 



Frankly, those people could not come up with a definition that 

 they felt we could incorporate into our law. However that may 

 be, I think there are things that should be determined by this con- 

 ference what are we talking about when we talk about a bill- 

 board? I have seen photographs in newspapers I have one in 

 mind by the Washington Post labeled "41,000 Miles of Bill- 

 board" and there wasn't a single billboard in the photograph. 



Not too long ago, an item appeared in the California newspaper 

 quoting Governor Brown as condemning ugly and willy-nilly adver- 

 tising billboards. 



One of our representatives wrote Governor Brown and asked him 

 what he was talking about. I read from his reply 



I am afraid that I was either misquoted or you did not read the 

 statement correctly. What I said was, that the sizes of the billboards 



