ROADSIDE CONTROL 253 



on the highways were uniform and well spaced. I was complaining 

 about the little ones which, without rhyme or reason, are all over 

 used car lots and real estate offices in the beautiful countryside of 

 Sacramento County. I don't think you have anything to do with 

 these. But you really should try to help me get rid of them. 



Well, I urge that all of you, when you discuss billboards and 

 condemn them, make clear what you are talking about. Are you 

 talking about business identification signs or are you talking about 

 other structures or are you talking about both? But make it clear. 



Finally, I heard Secretary Udall this morning refer to bull- 

 dozing for building highways. There also can be a bulldozing 

 approach to natural beauty. I have before me from the New York 

 Herald Tribune, the Sunday edition, May 23, an article that should 

 give some cause for thought. Petroleum marketers were told last 

 week that most traveling motorists apparently have some preferences 

 that conflict with beautification standards set for the interstate high- 

 way system. A recent survey indicates most traveling motorists 

 would prefer more gasoline and service stations along the State 

 highway system than the national standards allow. 



Results of the survey conducted in California, Oregon, Wash- 

 ington and Arizona by the Western Oil & Gas Association disclosed 

 that 80 to 81 percent of the 3,516 traveling motorists interviewed 

 thought each State should permit service stations to have highway 

 informational or advertising signs. The suggested distance between 

 the advertising sign and the service was most often within a range 

 of two miles or less. Nearly half of those who thought highway signs 

 were the best method for alerting motorists also favored more than 

 one sign per station. About 92 percent favored signs identifying 

 gasoline by brand. 



Well, I would suggest that when you consider this beautification 

 you give some thought to the interest of the traveling motorist. 



Now, despite all this, we are not insensitive to the times and I would 

 like at this time to read a statement that I have been instructed to 

 issue on behalf of the Board of Directors of the Outdoor Advertis- 

 ing Association of America. 



I will conclude on that statement. 



In future generations, among the notable achievements of the 

 Johnson administration will be the awareness the President and the 



