258 CONFERENCE ON NATURAL BEAUTY 



architects, and the sign manufacturers. Today, all counties have 

 similar ordinances governing the size, placement, and construction 

 of signs relating to businesses conducted on the premises. 



Hawaii had no difficulty, in 1961, in qualifying for Federal funds 

 for prohibiting billboards adjacent to the Interstate and Defense 

 Highway. 



Recently, the Circle appealed to Gov. John A. Burns to update 

 the existing statutes relating to outdoor advertising. As a result, 

 identical bills were introduced in the 1965 legislature as an adminis- 

 tration bill. The proposed bill covers all outdoor advertising de- 

 vices . . . and establishes the principle that advertising of any 

 activity is allowed only on the premises where that activity is car- 

 ried on. Signs continue to be subject to regulation by the counties. 



This proposed bill is now in a joint conference committee, having 

 passed both houses of the legislature. Committee reports stated that, 

 with the bill's passage, the public welfare and public interest will be 

 better served, and the natural beauty of the State better preserved 

 . . . that benefits can be expected for the State in the scenic roads 

 and parkways program. The only real controversy is the political 

 poster provision. With the current problems of reapportionment, 

 the State legislature is presently recessed. When it reconvenes, we 

 are hopeful that the Outdoor Advertising bill will be enacted. 



I would not want to give the impression that Hawaii is without 

 sign problems. The work of sign control is continuous. The Hono- 

 lulu City and County Sign Ordinance is presently being challenged 

 through the deliberate erection of illegal signs. 



Our organization devotes a great deal of time to answering corre- 

 spondence from many groups national and international seeking 

 information on billboard control and all phases of city beautification. 

 It is evident that a national clearinghouse for the countless organiza- 

 tions interested in promoting the preservation of natural beauty is 

 definitely needed. 



No one can say it better than Grady Clay, editor of Landscape 

 Architecture Quarterly. In his editorial in the July 1962 edition, 

 he states : 



We have much to build upon, a host of existing groups with com- 

 mon interest in improvement. . . . They need a clearinghouse; a 

 reference center; a source of guidance, advice, and help. Thus, they 

 can rise above local partisanship, remain above self-seekers, overcome 



